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Quick Take for Friday, March 25, 2011 - Final National Ratings
5.2 Million Viewers Sweet for Disney Channel's "The Suite Life Movie"
Ranks as Friday's No. 1 Scripted TV Telecast Among Total Viewers
and TV's No. 1 Telecast Among Target Kids 6-11 and Tweens 9-14;
Is the No. 1 TV Movie of the Year in the Key Kid Demos
Grows its Audience by Double-Digit Percentages, Start to Finish and
Doubles the Year-Ago Time Period Among Target Kid Demographics
Disney Channel Holds 2011's Top 3 Cable Telecasts in Kids 6-11 and Tweens 9-14
"The Suite Life Movie" (8:00 - 9:30 p.m.)
Disney Channel's "The Suite Life Movie" cleaned up on its debut Friday night, sweeping its time period across all cable, across the board, and ranking as the evening's No. 1 scripted TV telecast with 5.2 million Total Viewers.
The No. 1 TV movie of 2011 to date among its key kid demos, "The Suite Life Movie" now ranks as cable's No. 3 telecast among Kids 6-11 (9.8 rating/2.4 million) and Tweens 9-14 (8.9 rating/2.2 million), behind only part 3 of the series' �Twister' trilogy and a "Good Luck Charlie" telecast on the same night (1/16/11), giving Disney Channel the Top 3 cable telecasts/scripted TV telecasts of year among its primary demographics.
· "The Suite Life Movie" was Friday's No. 1 scripted TV telecast in Total Viewers (5.2 million) and TV's No. 1 telecast among Kids 6-11 and Tweens 9-14.
· Overall, Disney Channel delivered Friday's Top 15 TV telecasts among Tweens 9-14, and the Top 7 among Kids 6-11.
· Start to finish, "The Suite Life Movie" grew by 36% in Total Viewers (4.4 million to 6.0 million), by 40% in Kids 6-11 (2.0 million to 2.8 million) and by 39% in Tweens 9-14 (1.8 million to 2.5 million).
· "The Suite Life Movie" doubled the year-ago time period average (3/26/10) in Kids 6-11 (2.4 million vs. 1.2 million) and Tweens 9-14 (2.2 million vs. 1.1 million), and nearly doubled in Total Viewers (+86% - 5.2 million vs. 2.8 million).
(Source: Nielsen Media Research (National Ratings, Live + Same Day, 3/25/11). Ratings based on national rating unless otherwise noted.
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