or


[03/28/11 - 09:35 AM]
ABC's "Secret Millionaire" Grows Week to Week and Scores Big Time Slot Improvement
ABC spins the numbers for Sunday, March 27.

[via press release from ABC]

Quick Take for Sunday, March 27, 2011 (Fast Affiliate Live + Same Day Ratings)

Opposite CBS' High-Rated NCAA Basketball Overrun in the 7pm Hour, ABC's "America's Funniest Home Videos" Builds Year to Year and Finishes No. 2

Surging from its Lead-in and Growing Week to Week, ABC's "Secret Millionaire" Improves its Time Slot by 47% in Viewers and by 43% in Adults 18-49 Year to Year

ABC's "Secret Millionaire" More than Doubles its Freshman Competition, Topping NBC's "Next Great Restaurant" by 6.8 Million Viewers and by 108% in Adults 18-49

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite CBS' high-rated NCAA Basketball Tournament overrun, ABC's "America's Funniest Home Videos" took second place during the 7 o'clock hour in Total Viewers (7.5 million) and Adults18-49 (1.6/5). The broad-appealing show made ABC the top broadcaster in the hour with Kids 2-11 (1.4/5). In addition, ABC's "AFV" towered over NBC's original "Dateline" (3.6 million and 0.6/2) in the time period by 3.9 million viewers and by 167% in Adults 18-49.

· Despite the stiff competition, the veteran ABC video clip show increased its overall audience over the same night last year (+3% - 7.5 million vs. 7.3 million on 3/28/10).

"Secret Millionaire" (8:00-9:00 p.m.)

Continuing to surge over its lead-in at 8:00 p.m. in viewers (+3.0 million) and young adults (+69%) against an NCAA Basketball-boosted CBS and growing week to week (+2%/+8%), ABC's "Secret Millionaire" (10.5 million and 2.7/8) beat out its original competition on NBC ("America's Next Great Restaurant" = 3.7 million and 1.3/4) and Fox ("The Simpsons"/"Bob's Burgers" = 5.4 million and 2.5/7) by solid margins in Total Viewers and Adults 18-49. In fact ABC's freshman "Secret Millionaire" towered over its freshman competition, more than doubling NBC's "America's Next Great Restaurant" by 6.8 million viewers and by 108% in Adults 18-49. The broad-appealing ABC unscripted series ranked No. 1 for the 4th time in as many telecasts in the hour with key Women 18-49 (3.2/9-tie).

· Building audience throughout its telecast, "Secret Millionaire" gained 1.8 million viewers (9.6 million to 11.4 million) and 25% in Adults 18-49 (2.4/7 to 3.0/8) from its first half-hour to second half-hour.

· Once again delivering big year-over-year gains for ABC in the hour, on average "Secret Millionaire" is improving its time period by 47% in Total Viewers (11.5 million vs. 7.8 million) and by 43% in Adults 18-49 (3.0/8 vs. 2.1/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/27/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· AMERICA'S NEXT GREAT RESTAURANT (NBC)
· BOB'S BURGERS (FOX)
· DATELINE NBC (NBC)
· SECRET MILLIONAIRE (ABC)
· SIMPSONS, THE (FOX)





most recent ratings | view all posts
[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.

[06/15/17 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Demos
The network wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.

[06/14/17 - 08:15 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Puts NBC on Top
The Peacock owns the night in both total viewers and adults 18-49.

[06/13/17 - 01:01 PM]
Hallmark Channel Catapults to #1 in Prime Time on Saturday and Sunday Night
The Hallmark Channel spins the numbers for the week of June 5-11.