or


[03/28/11 - 09:35 AM]
ABC's "Secret Millionaire" Grows Week to Week and Scores Big Time Slot Improvement
ABC spins the numbers for Sunday, March 27.

[via press release from ABC]

Quick Take for Sunday, March 27, 2011 (Fast Affiliate Live + Same Day Ratings)

Opposite CBS' High-Rated NCAA Basketball Overrun in the 7pm Hour, ABC's "America's Funniest Home Videos" Builds Year to Year and Finishes No. 2

Surging from its Lead-in and Growing Week to Week, ABC's "Secret Millionaire" Improves its Time Slot by 47% in Viewers and by 43% in Adults 18-49 Year to Year

ABC's "Secret Millionaire" More than Doubles its Freshman Competition, Topping NBC's "Next Great Restaurant" by 6.8 Million Viewers and by 108% in Adults 18-49

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite CBS' high-rated NCAA Basketball Tournament overrun, ABC's "America's Funniest Home Videos" took second place during the 7 o'clock hour in Total Viewers (7.5 million) and Adults18-49 (1.6/5). The broad-appealing show made ABC the top broadcaster in the hour with Kids 2-11 (1.4/5). In addition, ABC's "AFV" towered over NBC's original "Dateline" (3.6 million and 0.6/2) in the time period by 3.9 million viewers and by 167% in Adults 18-49.

· Despite the stiff competition, the veteran ABC video clip show increased its overall audience over the same night last year (+3% - 7.5 million vs. 7.3 million on 3/28/10).

"Secret Millionaire" (8:00-9:00 p.m.)

Continuing to surge over its lead-in at 8:00 p.m. in viewers (+3.0 million) and young adults (+69%) against an NCAA Basketball-boosted CBS and growing week to week (+2%/+8%), ABC's "Secret Millionaire" (10.5 million and 2.7/8) beat out its original competition on NBC ("America's Next Great Restaurant" = 3.7 million and 1.3/4) and Fox ("The Simpsons"/"Bob's Burgers" = 5.4 million and 2.5/7) by solid margins in Total Viewers and Adults 18-49. In fact ABC's freshman "Secret Millionaire" towered over its freshman competition, more than doubling NBC's "America's Next Great Restaurant" by 6.8 million viewers and by 108% in Adults 18-49. The broad-appealing ABC unscripted series ranked No. 1 for the 4th time in as many telecasts in the hour with key Women 18-49 (3.2/9-tie).

· Building audience throughout its telecast, "Secret Millionaire" gained 1.8 million viewers (9.6 million to 11.4 million) and 25% in Adults 18-49 (2.4/7 to 3.0/8) from its first half-hour to second half-hour.

· Once again delivering big year-over-year gains for ABC in the hour, on average "Secret Millionaire" is improving its time period by 47% in Total Viewers (11.5 million vs. 7.8 million) and by 43% in Adults 18-49 (3.0/8 vs. 2.1/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/27/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· AMERICA'S NEXT GREAT RESTAURANT (NBC)
· BOB'S BURGERS (FOX)
· DATELINE NBC (NBC)
· SECRET MILLIONAIRE (ABC)
· SIMPSONS, THE (FOX)









most recent ratings | view all posts
[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.

[04/16/14 - 04:05 PM]
MTV's Hit Series Proves It's Still Cool to Be "Awkward" in Season Four
MTV spins the numbers for Tuesday, April 15.

[04/16/14 - 02:59 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Tops Demos, "NCIS" Leads Viewers
Plus: numbers for ESPN's "30 for 30: Soccer Stories," MTV's "Awkward" and FX's "Fargo."

[04/16/14 - 12:07 PM]
Strong Debut for FX's Universally Acclaimed Limited Series Fargo?" You Betcha!!!
FX spins the numbers for Tuesday, April 15.

[04/16/14 - 11:42 AM]
ESPN's Coverage of 2014 Men's Division I Frozen Four Increases Viewership
ESPN spins the numbers for Thursday, April 10 and Saturday, April 12.

[04/16/14 - 10:38 AM]
2014 WNBA Draft: Most-Watched Ever on ESPN2
ESPN spins the numbers for Monday, April 14.