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[03/28/11 - 09:32 AM]
CBS Wins Sunday in Viewers and Key Demographics for the Third Consecutive Week
CBS spins the numbers for Sunday, March 27.
[via press release from CBS]

CBS WINS SUNDAY IN VIEWERS AND KEY DEMOGRAPHICS FOR THE THIRD CONSECUTIVE WEEK

"The Amazing Race" and "Undercover Boss" Sweep Time Periods with Week-to-Week Gains

CBS won Sunday in viewers and key demographics for the third consecutive week as THE AMAZING RACE and UNDERCOVER BOSS both swept their time periods with week-to-week gains, according to Nielsen preliminary live plus same day ratings for March 27.

Editors Note: Due to 17 minutes of late-running basketball, CBS ratings are tentative and subject to change.

At 7:30 PM, 60 MINUTES was first in households (8.4/14), viewers (13.73m), adults 25-54 (4.1/11) and adults 18-49 (3.0/09).

From 8:30-9:30 PM, THE AMAZING RACE 18 was first in households (6.2/10), viewers (10.92m), adults 25-54 (4.2/10) and adults 18-49 (3.2/09). Compared to last week, THE AMAZING RACE was up +9% in households (from 5.7/09), +14% in both adults 25-54 (from 3.7/09) and adults 18-49 (from 2.8/08) and added +790,000 viewers (from 10.13m, +8%).

From 9:30-10:30 PM, UNDERCOVER BOSS won its time slot in households (6.9/11), viewers (11.76m), adults 25-54 (4.2/10) and adults 18-49 (3.1/08). Compared to last week, UNDERCOVER BOSS was up +8% in adults 25-54 (from 3.9/09), +11% in adults 18-49 (from 2.8/07) and added +60,000 viewers (from 11.70m).

From 10:30-11:30 PM CSI: MIAMI delivered a 6.6/13 with 10.58m viewers, 3.5/10 in adults 25-54 and 2.6/08 in adults 18-49. From 10:30-11:00 PM, CSI: MIAMI was first in households and viewers, second in key demos.

For the night, CBS was first in households (7.4/12), viewers (12.55m), adults 25-54 (4.2/11) and adults 18-49 (3.2/09) for the third consecutive Sunday.

Updated Sunday ratings will available tomorrow.





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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· CSI: MIAMI (CBS)
· UNDERCOVER BOSS (CBS)




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