or


[03/29/11 - 08:47 AM]
ABC Beats the Other Nets Combined on Monday
ABC spins the numbers for Monday, March 28.

[via press release from ABC]

ABC Beats the Other Nets Combined on Monday/DWTS Retains 100% of its Premiere Numbers

Some early points on ABC's Monday, ahead of the regular press release.

Winning the night for the 3rd week in a row, ABC scored another dominant Monday victory, actually beating the other major networks combined during in both Total Viewers and Adults 18-49. The Network won all 6 half-hours of the night in both viewers and young adults.

Towering over each of its half-hours and ranking Monday's definitive #1 TV show for the 2nd week in a row, ABC's Dancing with the Stars beat its nearest competition in its time period (CBS) by 15.8 million viewers and by 155% in Adults 18-49. In fact it was ABC's 6th straight week to lead the time period in Total Viewers and Adults 18-49 and its 9th straight week in Adults 18-34. DWTS' audience jumped from its first hour to its second hour, gaining 3.0 million viewers and by 17% in Adults 18-49.

· Based on the preliminary Fast Affiliate ratings, DWTS retained an amazing 100% of its week-ago 12th Season premiere numbers in both Total Viewers and Adults 18-49. In fact the broad-appealing ABC unscripted series was up over its high-rated season opener with Men 18-34 and Kids 2-11.

Monday's #2 TV show to DWTS, ABC's Castle turned in a strong first-place finish in the 10 o'clock hour in Total Viewers and Adults 18-49. It was the ABC drama's 3rd straight first-run telecast to win its time period on both Nielsen measures. ABC's Castle once again posted its biggest-ever winning advantage over an original episode of NBC's Harry's Law in the hour (+4.6 million viewers and +106% in Adults 18-49).

· Hitting season-highs for the 2nd week running, ABC's Castle attracted its largest audience and highest Adult 18-49 number since March 2010 - since 3/29/10.

Quick Take for Monday, March 28, 2011 (Fast Affiliate Live + Same Day Ratings)

Ranking No. 1 on Monday for the 3rd Week in a Row, ABC Beats the Combined Performances of the Major Nets in Total Viewers and Adults 18-49

"DWTS" Outperforms 2nd-Place CBS in the Time Slot by 15.8 Million Viewers and by 155% in Adults 18-49, Taking ABC to the Top Spot for the 6th Straight Week

ABC's "Castle" is No. 1 at 10pm for its 3rd Straight First-Run Telecast, Hitting Season Highs with its Best Results in Total Viewers and Adults 18-49 in 1 Year

Monday Night (8:00-11:00 p.m.)

Winning the night for the 3rd week in a row, ABC scored another dominant Monday victory, actually beating the other major networks combined (CBS, NBC, and Fox) in both Total Viewers (19.2 million vs. 16.2 million ) and Adults 18-49 (4.5/12 vs. 4.4/12). The Network won all 6 half-hours of the night in both viewers and young adults.

"Dancing with the Stars" (8:00-10:00 p.m.)

Towering over each of its half-hours and ranking as Monday's definitive No. 1 TV show for the 2nd week in a row, ABC's "Dancing with the Stars" overshadowed its nearest competition in its time period (CBS) by 15.8 million viewers (22.3 million vs. 6.5 million) and by 155% in Adults 18-49 (5.1/14 vs. 2.0/5). In fact it was ABC's 6th straight week to lead the time period in Total Viewers and Adults 18-49 and its 9th straight week in Adults 18-34. "DWTS'" audience jumped from its first hour to its second hour, gaining 3.0 million viewers (20.8 million to 23.8 million) and by 17% in Adults 18-49 (4.7/13 to 5.5/14).

· Based on the preliminary Fast Affiliate ratings week to week, "DWTS" retained an amazing 100% of its week-ago 12th Season premiere numbers in both Total Viewers and Adults 18-49. In fact the broad-appealing ABC unscripted series was up over its high-rated season opener with Men 18-34 (+5%) and Kids 2-11 (+4%).

"Castle" (10:00-11:00 p.m.)

Monday's No. 2 TV show to "DWTS," ABC's "Castle" turned in a strong first-place finish in the 10 o'clock hour in Total Viewers (12.8 million) and Adults 18-49 (3.3/8). It was the ABC drama's 3rd straight first-run telecast to win its time period on both Nielsen measures. ABC's "Castle" once again posted its biggest-ever winning advantage over an original episode of NBC's "Harry's Law" (8.2 million and 1.6/4) in the hour (+4.6 million viewers and +106% in Adults 18-49).

· Hitting season highs for the 2nd week running, ABC's "Castle" attracted its largest audience and highest Adult 18-49 number since March 2010 - since 3/29/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/28/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· HARRY'S LAW (NBC)











most recent ratings | view all posts
[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.

[09/30/14 - 02:04 PM]
Discovery Channel Moves Up the Cable Ranker and Into the Top Five for Adults and Men During 3Q14
Discovery spins the numbers for the quarter to date.

[09/30/14 - 01:01 PM]
Nickelodeon Is Top-Rated Total Day Network for 3Q and September 2014
Nickelodeon spins the numbers for the month and the quarter to date.

[09/30/14 - 12:59 PM]
Premiere of "Gotham" Leads FOX to Rank No. 2 for the Week Among Adults 18-34 and Fourth Among Adults 18-49
FOX spins the numbers for the week of September 22-28.

[09/30/14 - 12:20 PM]
TNT Extends Its Summer Victory by Ranking as Basic Cable's #1 Network in Primetime for Q3 2014 Among Total Viewers
Turner spins the numbers for the third quarter to date.

[09/30/14 - 12:13 PM]
Disney Channel Sweeps Total Day During 3Q 2014 in Total Viewers and Across All Major Youth Demos
Disney Channel spins the numbers for the quarter to date.

[09/30/14 - 10:49 AM]
CBS Wins Premiere Week for the Sixth Consecutive Year
CBS spins the numbers for the week of September 22-28.

[09/30/14 - 10:45 AM]
ABC Wins Premiere Week in Non-Sports Adults 18-49 with 6 of the Top 15 Shows
ABC spins the numbers for the week of September 22-28.

[09/30/14 - 10:20 AM]
Saturday's Season Premiere of "48 Hours: Paradise Lost" Is the Night's #1 Program with Viewers
CBS spins the numbers for Saturday, September 27.

[09/30/14 - 10:15 AM]
NBC Wins Premiere Week in Every Key Demo, With the Second-Biggest Adult 18-49 Margin for Any Net in 11 Years
NBC spins the numbers for the week of September 22-28.

[09/30/14 - 10:07 AM]
"Scorpion" Is Monday's Top Drama in Viewers and Key Demos
CBS spins the numbers for Monday, September 29.

[09/30/14 - 09:54 AM]
"The Steve Wilkos Show" Posts Highest Premiere Week on Record
NBCUniversal Domestic Television Distribution spins the numbers for the week of September 15-19.

[09/30/14 - 09:53 AM]
Live+3: ABC's "How to Get Away With Murder" Marks Largest-Ever L+3 Viewer Lift of Any Telecast on Any Network
ABC further spins the numbers for Thursday, September 25.

[09/30/14 - 09:16 AM]
Saints-Cowboys on NBC "Sunday Night Football" Tops All "Premiere Week" Primetime Programming in Rating, Viewership & Demos
NBC further spins the numbers for Sunday, September 28.