or


[03/29/11 - 08:47 AM]
ABC Beats the Other Nets Combined on Monday
ABC spins the numbers for Monday, March 28.

[via press release from ABC]

ABC Beats the Other Nets Combined on Monday/DWTS Retains 100% of its Premiere Numbers

Some early points on ABC's Monday, ahead of the regular press release.

Winning the night for the 3rd week in a row, ABC scored another dominant Monday victory, actually beating the other major networks combined during in both Total Viewers and Adults 18-49. The Network won all 6 half-hours of the night in both viewers and young adults.

Towering over each of its half-hours and ranking Monday's definitive #1 TV show for the 2nd week in a row, ABC's Dancing with the Stars beat its nearest competition in its time period (CBS) by 15.8 million viewers and by 155% in Adults 18-49. In fact it was ABC's 6th straight week to lead the time period in Total Viewers and Adults 18-49 and its 9th straight week in Adults 18-34. DWTS' audience jumped from its first hour to its second hour, gaining 3.0 million viewers and by 17% in Adults 18-49.

· Based on the preliminary Fast Affiliate ratings, DWTS retained an amazing 100% of its week-ago 12th Season premiere numbers in both Total Viewers and Adults 18-49. In fact the broad-appealing ABC unscripted series was up over its high-rated season opener with Men 18-34 and Kids 2-11.

Monday's #2 TV show to DWTS, ABC's Castle turned in a strong first-place finish in the 10 o'clock hour in Total Viewers and Adults 18-49. It was the ABC drama's 3rd straight first-run telecast to win its time period on both Nielsen measures. ABC's Castle once again posted its biggest-ever winning advantage over an original episode of NBC's Harry's Law in the hour (+4.6 million viewers and +106% in Adults 18-49).

· Hitting season-highs for the 2nd week running, ABC's Castle attracted its largest audience and highest Adult 18-49 number since March 2010 - since 3/29/10.

Quick Take for Monday, March 28, 2011 (Fast Affiliate Live + Same Day Ratings)

Ranking No. 1 on Monday for the 3rd Week in a Row, ABC Beats the Combined Performances of the Major Nets in Total Viewers and Adults 18-49

"DWTS" Outperforms 2nd-Place CBS in the Time Slot by 15.8 Million Viewers and by 155% in Adults 18-49, Taking ABC to the Top Spot for the 6th Straight Week

ABC's "Castle" is No. 1 at 10pm for its 3rd Straight First-Run Telecast, Hitting Season Highs with its Best Results in Total Viewers and Adults 18-49 in 1 Year

Monday Night (8:00-11:00 p.m.)

Winning the night for the 3rd week in a row, ABC scored another dominant Monday victory, actually beating the other major networks combined (CBS, NBC, and Fox) in both Total Viewers (19.2 million vs. 16.2 million ) and Adults 18-49 (4.5/12 vs. 4.4/12). The Network won all 6 half-hours of the night in both viewers and young adults.

"Dancing with the Stars" (8:00-10:00 p.m.)

Towering over each of its half-hours and ranking as Monday's definitive No. 1 TV show for the 2nd week in a row, ABC's "Dancing with the Stars" overshadowed its nearest competition in its time period (CBS) by 15.8 million viewers (22.3 million vs. 6.5 million) and by 155% in Adults 18-49 (5.1/14 vs. 2.0/5). In fact it was ABC's 6th straight week to lead the time period in Total Viewers and Adults 18-49 and its 9th straight week in Adults 18-34. "DWTS'" audience jumped from its first hour to its second hour, gaining 3.0 million viewers (20.8 million to 23.8 million) and by 17% in Adults 18-49 (4.7/13 to 5.5/14).

· Based on the preliminary Fast Affiliate ratings week to week, "DWTS" retained an amazing 100% of its week-ago 12th Season premiere numbers in both Total Viewers and Adults 18-49. In fact the broad-appealing ABC unscripted series was up over its high-rated season opener with Men 18-34 (+5%) and Kids 2-11 (+4%).

"Castle" (10:00-11:00 p.m.)

Monday's No. 2 TV show to "DWTS," ABC's "Castle" turned in a strong first-place finish in the 10 o'clock hour in Total Viewers (12.8 million) and Adults 18-49 (3.3/8). It was the ABC drama's 3rd straight first-run telecast to win its time period on both Nielsen measures. ABC's "Castle" once again posted its biggest-ever winning advantage over an original episode of NBC's "Harry's Law" (8.2 million and 1.6/4) in the hour (+4.6 million viewers and +106% in Adults 18-49).

· Hitting season highs for the 2nd week running, ABC's "Castle" attracted its largest audience and highest Adult 18-49 number since March 2010 - since 3/29/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/28/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· HARRY'S LAW (NBC)





most recent ratings | view all posts
[02/10/16 - 02:52 PM]
TV One's Premiere of 47th NAACP Image Awards Drives Network to Rank Among Top 2 Ad-Supported Cable Networks for the Night
TV One further spins the numbers for Friday, February 5.

[02/10/16 - 01:08 PM]
"The Late Late Show with James Corden" Breaks New YouTube Record
CBS spins the digital numbers for the series to date.

[02/10/16 - 09:18 AM]
Travel Channel Delivers Best Monday In Over A Year Among P25-54 and Millennials
Travel Channel spins the numbers for Monday, February 8.

[02/10/16 - 09:00 AM]
"The Flash" Races to Season Highs, Best Adults 18-34 Rating Since Series Premiere
The CW spins the numbers for Tuesday, February 9.

[02/10/16 - 08:40 AM]
Tuesday's Broadcast Ratings: CBS Dramas Top Viewers, Demos
"NCIS" once again leads the night in total viewers and adults 18-49.

[02/10/16 - 08:33 AM]
"Chicago Med," "Fire" & "Hollywood Game Night" Each Retain 100% of Last Week's Rating
NBC spins the numbers for Tuesday, February 9.

[02/10/16 - 08:27 AM]
ABC's "Fresh Off the Boat" Stands as Tuesday's Most Watched Comedy
ABC spins the numbers for Tuesday, February 9.

[02/10/16 - 07:56 AM]
HGTV Lands #1 Position in Cable W25-54 Prime Ratings for Three Consecutive Weeks
HGTV spins the numbers for the weeks of January 18, January 25 and February 1.

[02/09/16 - 02:41 PM]
Animal Planet's "Puppy Bowl XII" Was #1 on Cable Among Adults 25-54 and Women 18-49 on Sunday
Animal Planet spins the numbers for Sunday, February 7.

[02/09/16 - 12:57 PM]
Hallmark Channel's "Kitten Bowl III" Reaches 4.4 Million Unduplicated Viewers and Is #2 on Twitter for the Day
The Hallmark Channel spins the numbers for Sunday, February 7.

[02/09/16 - 11:09 AM]
"Supergirl" Soars 20% in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, February 8.

[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.

[02/09/16 - 09:31 AM]
Monday's Broadcast Ratings: FOX, "The X-Files" Hold Off Surging Competition
ABC and CBS both see week-to-week gains among adults 18-49.

[02/09/16 - 08:34 AM]
Science Channel Delivers Highest Rated Month Ever in Prime Time Among Key Demos and Viewership in January
Science Channel spins the numbers for the month of January.

[02/09/16 - 08:34 AM]
"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-34 and Key Women for the 6th Week Running
ABC spins the numbers for Monday, February 8.