or


[03/29/11 - 08:47 AM]
ABC Beats the Other Nets Combined on Monday
ABC spins the numbers for Monday, March 28.

[via press release from ABC]

ABC Beats the Other Nets Combined on Monday/DWTS Retains 100% of its Premiere Numbers

Some early points on ABC's Monday, ahead of the regular press release.

Winning the night for the 3rd week in a row, ABC scored another dominant Monday victory, actually beating the other major networks combined during in both Total Viewers and Adults 18-49. The Network won all 6 half-hours of the night in both viewers and young adults.

Towering over each of its half-hours and ranking Monday's definitive #1 TV show for the 2nd week in a row, ABC's Dancing with the Stars beat its nearest competition in its time period (CBS) by 15.8 million viewers and by 155% in Adults 18-49. In fact it was ABC's 6th straight week to lead the time period in Total Viewers and Adults 18-49 and its 9th straight week in Adults 18-34. DWTS' audience jumped from its first hour to its second hour, gaining 3.0 million viewers and by 17% in Adults 18-49.

· Based on the preliminary Fast Affiliate ratings, DWTS retained an amazing 100% of its week-ago 12th Season premiere numbers in both Total Viewers and Adults 18-49. In fact the broad-appealing ABC unscripted series was up over its high-rated season opener with Men 18-34 and Kids 2-11.

Monday's #2 TV show to DWTS, ABC's Castle turned in a strong first-place finish in the 10 o'clock hour in Total Viewers and Adults 18-49. It was the ABC drama's 3rd straight first-run telecast to win its time period on both Nielsen measures. ABC's Castle once again posted its biggest-ever winning advantage over an original episode of NBC's Harry's Law in the hour (+4.6 million viewers and +106% in Adults 18-49).

· Hitting season-highs for the 2nd week running, ABC's Castle attracted its largest audience and highest Adult 18-49 number since March 2010 - since 3/29/10.

Quick Take for Monday, March 28, 2011 (Fast Affiliate Live + Same Day Ratings)

Ranking No. 1 on Monday for the 3rd Week in a Row, ABC Beats the Combined Performances of the Major Nets in Total Viewers and Adults 18-49

"DWTS" Outperforms 2nd-Place CBS in the Time Slot by 15.8 Million Viewers and by 155% in Adults 18-49, Taking ABC to the Top Spot for the 6th Straight Week

ABC's "Castle" is No. 1 at 10pm for its 3rd Straight First-Run Telecast, Hitting Season Highs with its Best Results in Total Viewers and Adults 18-49 in 1 Year

Monday Night (8:00-11:00 p.m.)

Winning the night for the 3rd week in a row, ABC scored another dominant Monday victory, actually beating the other major networks combined (CBS, NBC, and Fox) in both Total Viewers (19.2 million vs. 16.2 million ) and Adults 18-49 (4.5/12 vs. 4.4/12). The Network won all 6 half-hours of the night in both viewers and young adults.

"Dancing with the Stars" (8:00-10:00 p.m.)

Towering over each of its half-hours and ranking as Monday's definitive No. 1 TV show for the 2nd week in a row, ABC's "Dancing with the Stars" overshadowed its nearest competition in its time period (CBS) by 15.8 million viewers (22.3 million vs. 6.5 million) and by 155% in Adults 18-49 (5.1/14 vs. 2.0/5). In fact it was ABC's 6th straight week to lead the time period in Total Viewers and Adults 18-49 and its 9th straight week in Adults 18-34. "DWTS'" audience jumped from its first hour to its second hour, gaining 3.0 million viewers (20.8 million to 23.8 million) and by 17% in Adults 18-49 (4.7/13 to 5.5/14).

· Based on the preliminary Fast Affiliate ratings week to week, "DWTS" retained an amazing 100% of its week-ago 12th Season premiere numbers in both Total Viewers and Adults 18-49. In fact the broad-appealing ABC unscripted series was up over its high-rated season opener with Men 18-34 (+5%) and Kids 2-11 (+4%).

"Castle" (10:00-11:00 p.m.)

Monday's No. 2 TV show to "DWTS," ABC's "Castle" turned in a strong first-place finish in the 10 o'clock hour in Total Viewers (12.8 million) and Adults 18-49 (3.3/8). It was the ABC drama's 3rd straight first-run telecast to win its time period on both Nielsen measures. ABC's "Castle" once again posted its biggest-ever winning advantage over an original episode of NBC's "Harry's Law" (8.2 million and 1.6/4) in the hour (+4.6 million viewers and +106% in Adults 18-49).

· Hitting season highs for the 2nd week running, ABC's "Castle" attracted its largest audience and highest Adult 18-49 number since March 2010 - since 3/29/10.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/28/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· CASTLE (ABC)
· DANCING WITH THE STARS (ABC)
· HARRY'S LAW (NBC)





most recent ratings | view all posts
[10/23/17 - 08:15 AM]
Sunday's Broadcast Ratings: Another Week, Another "Sunday Night Football" Victory
NBC once again wins the night in total viewers and adults 18-49.

[10/22/17 - 08:32 AM]
Saturday's Broadcast Ratings: ABC Tops FOX, NBC in College Football Showdown
The Alphabet wins the night in both total viewers and adults 18-49.

[10/21/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Holds Onto Demo Crown
"Blue Bloods" and "Hawaii Five-0" lead said categories for the Eye.

[10/20/17 - 09:42 AM]
Live + 3 Day Ratings: ABC's "Good Doctor" Tops CBS' "NCIS" and NBC's "This Is Us" as the Season's Most-Watched Drama
ABC further spins the numbers for the week of October 9-15.

[10/20/17 - 08:42 AM]
"Will & Grace" Is the #1 Entertainment Show of the Night in 18-49 and Total Viewers
NBC spins the numbers for Thursday, October 19.

[10/20/17 - 08:15 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Keeps CBS on Top
The Eye claims top honors in both total viewers and adults 18-49.

[10/20/17 - 06:50 AM]
"Thursday Night Football" on CBS and NFL Network Scores Another Ratings Increase, Up +5%
CBS spins the numbers for Thursday, October 19.

[10/19/17 - 12:50 PM]
"2017 CMT Artists of the Year" Special Soars to New Ratings Highs and Ranks as Most Watched in Event History
CMT spins the numbers for Wednesday, October 18.

[10/19/17 - 09:47 AM]
Discovery Channel's "Gold Rush" Finds Ratings Gold with Season 8 Premiere
Discovery further spins the numbers for Friday, October 13.

[10/19/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Off the Demo Competition
The network's flagship drama is down week-to-week among adults 18-49.

[10/18/17 - 08:11 AM]
Tuesday's Broadcast Ratings: "This Is Us" Keeps NBC on Top
The Peacock's top drama is up year-to-year among adults 18-49.

[10/17/17 - 01:54 PM]
2017 ALCS on FOX & FS1 Averaging 5,815,000 Viewers, Off to Best Start Since 2013
FOX Sports spins the numbers for its ALCS coverage to date.

[10/17/17 - 12:31 PM]
"Nightline" Wins in Total Viewers for Third Week in a Row This Season
ABC spins the late-night numbers for the week of October 9-13.

[10/17/17 - 11:53 AM]
"The Gifted" Marks Television's Highest-Rated Fall Debut in Monday 9PM Time Period in Live + 7 Day Ratings in Three Years
FOX further spins the numbers for the week of October 2-8.

[10/17/17 - 11:18 AM]
ABC Claims 8 of the Week's Top 20 Entertainment Shows in Adults 18-49
ABC spins the numbers for the week of October 9-15.