or


[03/29/11 - 12:43 PM]
Disney Channel Posts its Best March Ever in Total Day and Prime in Key Demos
Disney Channel spins the numbers for the month of March and the first quarter of 2011.

[via press release from Disney Channel]

Ratings Highlights for March 2011-- Final National Ratings

Disney Channel Posts its Best March Ever in Total Day and Prime in Key Demos; Grows Delivery Year to Year for the 5th Consecutive Month

Ranks No. 1 for the 11th Straight Month in Total Day with Tweens 9-14; Stands as Cable's No. 2 Network in Prime in Total Viewers

"Shake It Up" is the No. 1 TV Series in March 11 in Kids 6-11 and Tweens 9-14; Pacing as Cable's No. 1 Series of All Time in Tweens 9-14 to Date

"The Suite Life Movie" is the Month's No. 1 Telecast in Kids 6-11 and Tweens 9-14

Disney Channel (March 2011)

Home to TV's Top 5 scripted series, including "Shake It Up," "Good Luck Charlie" and "Phineas and Ferb," Disney Channel ranked as TV's No. 1 network in Total Day for the 11th consecutive month among Tweens 9-14 (467,000/1.9 rating), delivering its largest March audience ever in the demo, as well as among Total Viewers (1.65 million) and Kids 6-11 (581,000/2.3 rating).

In Prime, Disney Channel also delivered its biggest March ever in Total Viewers (2.54 million) and Kids 6-11 (1.08 million/4.4 rating). In addition, the channel extended its streak as TV's No. 1 network to 73 consecutive months among Kids 6-11 and to 71 straight months among Tweens 9-14 (862,000/3.5 rating), and ranked as cable's No. 2 network in Prime in Total Viewers.

· Year to year, Disney Channel delivered its 5th consecutive month of year-to-year increases in Total Viewers (+5% -- 2.54 million vs. 2.43 million), Kids 6-11 (+10% -- 1.08 million vs. 985,000) and Tweens 9-14 (+7% -- 862,000 vs. 805,000).

The premiere of "The Suite Life Movie" (3/25/11) ranked as cable's No. 1 telecast of March 11 among Kids 6-11 (2.43 million/9.8 rating) and Tweens 9-14 (2.16 million/8.9 rating), based on Live + Same Day.

Easily the month's No. 1 TV series among both Kids 6-11 and Tweens 9-14, through its first 14 original telecasts, "Shake It Up" is pacing as the No. 1 cable series of all time in Tweens 9-14 (1.86 million/7.6 rating), out-performing the first 14 episodes of Nickelodeon's key series by double-digit percentages:

· In Kids 6-11, Disney Channel secured TV's Top 4 series for the month:

· In Tweens 9-14, Disney Channel held TV's Top 3 series, and the Top 5 scripted TV series overall, including multiple tracks of "Shake It Up":

Source: Nielsen Media Research, March 2011: 2/28/11-3/27/11 -- Live+7 blended with Live+SD where available. March2010: 3/1/10-3/28/10. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating;

Ratings Highlights For 1Q 2011 - Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day Among Tweens 9-14 for the 8th Consecutive Quarter, Ranking No. 1 Each Week During the Quarter

Sets New 1Q Records in Prime and Total Day in Total Viewers and Kids 6-11, With 1Q11 the Network's Most-Watched Non-Summer Quarter

Grows its Total Viewer Total Day Audience Year to Year for the 8th Straight Quarter - The Longest Growth Streak Among Established Kids' Networks

"Wizards of Waverly Place" and "Shake It Up" Are TV's Top 2 Series With Kids

Disney Channel (1Q11)

Reigning supreme again with the broadest portfolio of original series across all television, including 1Q11's Top 2 series, "Wizards of Waverly Place" and "Shake It Up," Disney Channel was again the destination for Tweens 9-14 (510,000/2.1 rating), ranking as TV's No. 1 network in Total Day for the 8th consecutive quarter.

Moreover, 1Q11 wrapped as the channel's best 1Q of all time in Total Viewers (1.8 million) and Kids 6-11 (633,000/2.6 rating), and as its most-watched non-summer quarter ever in the Kid 6-11 demo. Also impressive, in Total Viewers Disney Channel has grown its audience year to year for 8 straight quarters, the only established kids' network that can make that claim (dates back to 2Q09).

In Prime, Disney Channel's reign as basic cable's No. 1 network extended to 24 consecutive quarters in Kids 6-11 (1.1 million/4.5 rating) and to 47 quarters in Tweens 9-14 (887,000/3.6 rating). In Total Viewers (2.7 million), the net ranked a solid No. 2.

Disney Channel held TV's Top 2 scripted telecasts of 1Q11 in Kids 6-11 and Tweens 9-14 with part 3 of "The Suite Life on Deck's" 'Twister' and "Good Luck Charlie":

· In Kids 6-11, Disney Channel held 1Q11's Top 3 TV series:

· In Tweens 9-14, Disney Channel delivered 1Q11's Top 2 TV series, and 3 of the Top 5 overall:

Source: Nielsen Media Research, 1Q11:12/27/10-3/27/11 -- Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 program ranks based on trackage level data with a minimum of 5 telecasts.





  [march 2011]  
S
M
T
W
T
F
S
  


· GOOD LUCK CHARLIE (DISNEY)
· SHAKE IT UP (DISNEY)
· SUITE LIFE ON DECK (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





most recent ratings | view all posts
[10/22/18 - 08:21 AM]
Sunday's Broadcast Ratings: Another Sunday, Another NFL Win for NBC
The Peacock takes home the top spot in both total viewers and adults 18-49.

[10/21/18 - 09:07 AM]
Saturday's Broadcast Ratings: ABC, College Football Once Again Top Charts
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/20/18 - 08:45 AM]
Friday's Broadcast Ratings: FOX Edges Tight Demo Race with CBS
"Last Man Standing" once again leads the night among adults 18-49.

[10/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX Holds Onto Demo Crown with "Thursday Night Football"
Despite a blowout Broncos-Cardinals game, the network once again takes home top honors among adults 18-49.

[10/18/18 - 08:13 AM]
Wednesday's Broadcast Ratings: "Empire" Rises as FOX Tops Demos
The network's flagship drama is the only series up week-to-week among adults 18-49.

[10/17/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Holds Off Demo Push by ABC Debuts
The Alphabet's premiere of "The Conners" leads all programs last night among adults 18-49.

[10/16/18 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Once Again Tops Charts for NBC
The Peacock leads the evening in total viewers and adults 18-49.

[10/16/18 - 07:17 AM]
ESPN's "Monday Night Football": 49ers-Packers Up 38 Percent Year-Over-Year
ESPN spins the numbers for Monday, October 15.

[10/15/18 - 08:23 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with "Sunday Night Football"
The Peacock once again takes home top honors in total viewers and adults 18-49.

[10/14/18 - 08:28 AM]
Saturday's Broadcast Ratings: ABC Cruises to Victory with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/14/18 - 07:49 AM]
College Football Week 7: ABC's "Saturday Night Football" Up an Impressive 57% Year-Over-Year
ESPN spins the numbers for Saturday, October 13.

[10/13/18 - 08:28 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network take home the adults 18-49 crown while CBS is the most-watched network.

[10/12/18 - 03:26 PM]
"The Good Place" & "Superstore" Debuts Set Series Records in Digital
NBC further spins the numbers for the season to date.

[10/12/18 - 11:44 AM]
Freeform's Newly Expanded "31 Nights of Halloween" Launches with Gains Over the Prior Year, as 'Hocus Pocus' Reaches 8.2 Million Viewers in Its First Week
Freeform further spins the numbers for the week of October 1-7.

[10/12/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in Latest FOX Victory
The network once again takes home top honors in total viewers and adults 18-49.