or


[03/29/11 - 12:43 PM]
Disney Channel Posts its Best March Ever in Total Day and Prime in Key Demos
Disney Channel spins the numbers for the month of March and the first quarter of 2011.

[via press release from Disney Channel]

Ratings Highlights for March 2011-- Final National Ratings

Disney Channel Posts its Best March Ever in Total Day and Prime in Key Demos; Grows Delivery Year to Year for the 5th Consecutive Month

Ranks No. 1 for the 11th Straight Month in Total Day with Tweens 9-14; Stands as Cable's No. 2 Network in Prime in Total Viewers

"Shake It Up" is the No. 1 TV Series in March 11 in Kids 6-11 and Tweens 9-14; Pacing as Cable's No. 1 Series of All Time in Tweens 9-14 to Date

"The Suite Life Movie" is the Month's No. 1 Telecast in Kids 6-11 and Tweens 9-14

Disney Channel (March 2011)

Home to TV's Top 5 scripted series, including "Shake It Up," "Good Luck Charlie" and "Phineas and Ferb," Disney Channel ranked as TV's No. 1 network in Total Day for the 11th consecutive month among Tweens 9-14 (467,000/1.9 rating), delivering its largest March audience ever in the demo, as well as among Total Viewers (1.65 million) and Kids 6-11 (581,000/2.3 rating).

In Prime, Disney Channel also delivered its biggest March ever in Total Viewers (2.54 million) and Kids 6-11 (1.08 million/4.4 rating). In addition, the channel extended its streak as TV's No. 1 network to 73 consecutive months among Kids 6-11 and to 71 straight months among Tweens 9-14 (862,000/3.5 rating), and ranked as cable's No. 2 network in Prime in Total Viewers.

· Year to year, Disney Channel delivered its 5th consecutive month of year-to-year increases in Total Viewers (+5% -- 2.54 million vs. 2.43 million), Kids 6-11 (+10% -- 1.08 million vs. 985,000) and Tweens 9-14 (+7% -- 862,000 vs. 805,000).

The premiere of "The Suite Life Movie" (3/25/11) ranked as cable's No. 1 telecast of March 11 among Kids 6-11 (2.43 million/9.8 rating) and Tweens 9-14 (2.16 million/8.9 rating), based on Live + Same Day.

Easily the month's No. 1 TV series among both Kids 6-11 and Tweens 9-14, through its first 14 original telecasts, "Shake It Up" is pacing as the No. 1 cable series of all time in Tweens 9-14 (1.86 million/7.6 rating), out-performing the first 14 episodes of Nickelodeon's key series by double-digit percentages:

· In Kids 6-11, Disney Channel secured TV's Top 4 series for the month:

· In Tweens 9-14, Disney Channel held TV's Top 3 series, and the Top 5 scripted TV series overall, including multiple tracks of "Shake It Up":

Source: Nielsen Media Research, March 2011: 2/28/11-3/27/11 -- Live+7 blended with Live+SD where available. March2010: 3/1/10-3/28/10. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 series ranks based on trackage data with minimum 2 telecasts, sorted by 000s, then rating;

Ratings Highlights For 1Q 2011 - Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day Among Tweens 9-14 for the 8th Consecutive Quarter, Ranking No. 1 Each Week During the Quarter

Sets New 1Q Records in Prime and Total Day in Total Viewers and Kids 6-11, With 1Q11 the Network's Most-Watched Non-Summer Quarter

Grows its Total Viewer Total Day Audience Year to Year for the 8th Straight Quarter - The Longest Growth Streak Among Established Kids' Networks

"Wizards of Waverly Place" and "Shake It Up" Are TV's Top 2 Series With Kids

Disney Channel (1Q11)

Reigning supreme again with the broadest portfolio of original series across all television, including 1Q11's Top 2 series, "Wizards of Waverly Place" and "Shake It Up," Disney Channel was again the destination for Tweens 9-14 (510,000/2.1 rating), ranking as TV's No. 1 network in Total Day for the 8th consecutive quarter.

Moreover, 1Q11 wrapped as the channel's best 1Q of all time in Total Viewers (1.8 million) and Kids 6-11 (633,000/2.6 rating), and as its most-watched non-summer quarter ever in the Kid 6-11 demo. Also impressive, in Total Viewers Disney Channel has grown its audience year to year for 8 straight quarters, the only established kids' network that can make that claim (dates back to 2Q09).

In Prime, Disney Channel's reign as basic cable's No. 1 network extended to 24 consecutive quarters in Kids 6-11 (1.1 million/4.5 rating) and to 47 quarters in Tweens 9-14 (887,000/3.6 rating). In Total Viewers (2.7 million), the net ranked a solid No. 2.

Disney Channel held TV's Top 2 scripted telecasts of 1Q11 in Kids 6-11 and Tweens 9-14 with part 3 of "The Suite Life on Deck's" 'Twister' and "Good Luck Charlie":

· In Kids 6-11, Disney Channel held 1Q11's Top 3 TV series:

· In Tweens 9-14, Disney Channel delivered 1Q11's Top 2 TV series, and 3 of the Top 5 overall:

Source: Nielsen Media Research, 1Q11:12/27/10-3/27/11 -- Live+7 blended with Live+SD where available. Ratings based on national rating unless otherwise noted. Kid 6-11 and Tween 9-14 program ranks based on trackage level data with a minimum of 5 telecasts.





  [march 2011]  
S
M
T
W
T
F
S
  


· GOOD LUCK CHARLIE (DISNEY)
· SHAKE IT UP (DISNEY)
· SUITE LIFE ON DECK (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





most recent ratings | view all posts
[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.

[06/24/25 - 12:01 PM]
Netflix Top 10 Week of June 16: "Tyler Perry's Straw" Leads Top 10 for Third Week, "The Waterfront" Swims to No. 1
Plus: "Ginny & Georgia" Season 3 racked up another 8.1 million views and felt peachy keen at No. 2, while Season 2 landed at No. 8 and Season 1 at No. 10, with an additional 2.7 million views each.

[06/24/25 - 08:42 AM]
Third Most-Watched WNBA Game Ever on ESPN: Indiana Fever vs Las Vegas Aces Averaged 1.7 Million Viewers, Up 52% from Last Year's ESPN Average
Said coverage peaked at 2.2 million viewers.

[06/23/25 - 12:09 PM]
Indiana Pacers vs. Oklahoma City Thunder Game 7 on ABC and ESPN+ Is Most-Watched NBA Finals Game in Six Years
The seven-game series averaged 10,266,000 viewers and delivered the seven most-watched broadcasts on all of television since the first week of May.

[06/18/25 - 09:01 AM]
Murder Mystery May Drives Acorn TV to the Most Successful Month In Its History
Total hours watched surpassed 20 million for the first time in Acorn TV history, with unique engaged subscribers also achieving an all-time high, up double digits from the streamer's average over the past 12 months.

[06/17/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Adults 25-54 and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
On Wednesday, "Nightline" scored its most-watched telecast (1.049 million) in 5 months and strongest delivery in Adults 25-54 (404,000) in 1 year.

[06/17/25 - 12:01 PM]
Netflix Top 10 Week of June 9: "Tyler Perry's Straw" Has Biggest Week for a Film in 2025
"Ginny & Georgia's" third season maintained its No. 1 spot on the English TV List with 16.9 million views, as fans saw their favorite characters pushed "to the limit."