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[03/29/11 - 10:34 AM]
Drama, Reality, Comedy, "60 Minutes" and College Hoops Lead CBS to Weekly Win
CBS spins the numbers for the week of March 21-27.

[via press release from CBS]

DRAMA, REALITY, COMEDY, "60 MINUTES" AND COLLEGE HOOPS LEAD CBS TO WEEKLY WIN

"NCIS" and "NCIS: Los Angeles" Tops Among Scripted Programs in Viewers

"NCIS" is #1 Drama in Adults 18-49 and Adults 25-54

Season-High Ratings for "The Amazing Race"

"Undercover Boss" Among the Week's Top 10 in Viewers and Adults 25-54

CBS won the week in viewers led by the Network's hit dramas and comedies, reality series, 60 MINUTES and continuing coverage of the NCAA MEN'S COLLEGE BASKETBALL CHAMPIONSHIP, according to Nielsen live plus same day ratings for the week ending March 27, week 27 of the 2010-2011 television season.

NCIS and NCIS: LOS ANGELES were the week's top two scripted programs with NCIS also first among dramas in adults 18-49 and adults 25-54. THE AMAZING RACE 18 achieved season highs in viewers and key demographics while UNDERCOVER BOSS, with its best rating since January, placed in the top 10 programs among viewers and adults 25-54.

For the week in viewers: CBS (10.13m), FOX (8.91m), ABC (7.92m) and NBC (5.80m). Season-to-date: CBS (11.84m) is ahead of FOX (9.81m), ABC (8.23m) and NBC (7.35m).

For the week in key demographics, CBS was second in adults 25-54 (3.5/10, -0.1 behind FOX) and adults 18-49 (2.8/08). Season-to-date, CBS is first in adults 25-54 (3.9/10, tie with FOX) and second in adults 18-49 (3.0/08).

For the week in households: CBS (6.2/11), FOX (5.2/09), ABC (4.9/08) and NBC (3.7/06). Season-to-date: CBS (7.2/12) is ahead of FOX (5.5/09), ABC (5.1/08) and NBC (4.5/07).

CBS Weekly Highlights:

MAD LOVE (4.1/06, 6.53m) was up +2% in households (from 4.0/06), +11% in adults 25-54 (3.1/08 from 2.8/07), +14% in adults 18-49 (2.4/07 from 2.1/06) and added +80,000 viewers (from 6.45m, +1%).

TWO AND A HALF MEN (R) was second in households (6.0/09), viewers (9.24m), adults 25-54 (3.8/09) and adults 18-49 (2.7/07), beating first-run programming on both NBC and FOX.

MIKE & MOLLY was second in households (6.0/09), viewers (9.70m), adults 25-54 (4.1/10) and adults 18-49 (3.0/08), beating first-run programming on both NBC and FOX.

HAWAII FIVE-0 was second in households (6.2/11), viewers (10.01m), adults 25-54 (3.8/10) and adults 18-49 (2.9/08). Compared to the last first-run episode (on Feb. 21, 2011), HAWAII FIVE-0 was up +4% in adults 18-49 (from 2.8/08).

-- On Tuesday, CBS was first in households (9.8/16), viewers (15.91m), adults 25-54 (4.4/12) and adults 18-49 (3.1/09).

NCIS was first in households (11.7/19), viewers (19.46m), adults 25-54 (5.4/15) and adults 18-49 (3.8/12). Compared to the last first-run episode (on March 1, 2011), NCIS was up +4% in adults 25-54 (from 5.2/13), even in both households and adults 18-49 and added +210,000 viewers (from 19.25m, +1%). NCIS was the night's #1 program in households, viewers, adults 25-54 and adults 18-49.

NCIS: LOS ANGELES was first in households (10.1/16), viewers (16.56m), adults 25-54 (4.5/12) and second in adults 18-49 (3.2/09, -0.1 behind NBC). Compared to the last first-run episode (on March 1, 2011), NCIS: LOS ANGELES was up +5% in households (from 9.6/15), even in adults 25-54 and added +870,000 viewers (from 15.69m, +6%).

THE GOOD WIFE was first in households (7.7/13), viewers (11.70m), adults 25-54 (3.2/09) and adults 18-49 (2.1/06).

SURVIVOR: REDEMPTION ISLAND was second in households (6.3/10), viewers (11.00m), adults 25-54 (4.2/11) and adults 18-49 (3.1/09). Compared to last week, SURVIVOR: REDEMPTION ISLAND added +270,000 viewers (from 10.73m, +3%).

CRIMINAL MINDS: SUSPECT BEHAVIOR was second in households (5.6/10, -0.1 behind NBC), viewers (8.80m, -0.04m behind NBC), adults 25-54 (3.0/08, -0.1 behind NBC) and adults 18-49 (2.2/06).

-- CBS was first in households (7.5/13), viewers (12.65m), adults 25-54 (4.3/11) and adults 18-49 (3.3/09) for the third consecutive Sunday.

60 MINUTES (7:17 PM-8:17 PM) was first in households (9.0/16), viewers (14.81m), adults 25-54 (4.1/11) and adults 18-49 (3.1/10) in the 7:30PM-8:30 PM time slot. 60 MINUTES posted its best delivery in these measures since Jan. 16, 2011.

THE AMAZING RACE 18 (8:17 PM-9:17 PM) from 8:30-9:30 PM was first in households (6.2/10), viewers (10.96m), adults 25-54 (4.3/10) and adults 18-49 (3.2/09). Compared to last week, THE AMAZING RACE 18 was up +9% in households (from 5.7/09), +16% in adults 25-54 (from 3.7/09), +14% in adults 18-49 (from 2.8/08) and added +830,000 viewers (from 10.13m, +8%). THE AMAZING RACE 18 posted season highs in households, viewers, adults 25-54 and adults 18-49.

UNDERCOVER BOSS (9:17 PM-10:17 PM) won its 9:30-10:30PM time slot in households (6.8/11), viewers (11.87m), adults 25-54 (4.3/10) and adults 18-49 (3.2/09). Compared to last week, UNDERCOVER BOSS was up +10% in adults 25-54 (from 3.9/09), +14% in adults 18-49 (from 2.8/07), down -1% in households (from 6.9/11) and added +170,000 viewers (from 11.70m, +1%). UNDERCOVER BOSS posted its best delivery in viewers, adults 25-54 and adults 18-49 since Jan. 16, 2011.

CSI: MIAMI (10:17 PM-11:17 PM) delivered a 6.8/12 with 11.19m viewers, 3.7/10 in adults 25-54 and 2.7/08 in adults 18-49. In the 10:30-11:00 PM time slot, CBS was first in households and viewers, second in key demos. Compared to last week, CSI: MIAMI was up +3% in households (from 6.7/12), +6% in adults 25-54 (from 3.5/09), +4% in adults 18-49 (from 2.6/08) and added +260,000 viewers (from 10.93m, +2%).

Top CBS programs of the week: #4 NCIS (an average of 19.46m), #5 NCIS: LOS ANGELES (16.56m), #6 60 MINUTES (14.81m), #8 UNDERCOVER BOSS (11.87m), #9 THE GOOD WIFE (11.70m), #10 CSI: MIAMI (11.19m), #11 SURVIVOR: REDEMPTION ISLAND (11.00m), #12 THE AMAZING RACE 18 (10.96m), #14 CBS NCAA BASKETBALL CHAMPIONSHIP SATURDAY 2 "UConn vs. Arizona" (S) (10.82m), #15 CBS NCAA BASKETBALL CHAMPIONSHIP FRIDAY 2 "Kentucky vs. Ohio State" (S) (10.71m), #18 HAWAII FIVE-0 (10.01m), #19 MIKE & MOLLY (9.70m), #21 TWO AND A HALF MEN (R) (9.24m), #23 CRIMINAL MINDS: SUSPECT BEHAVIOR (8.80m), #24 CBS NCAA BASKETBALL CHAMPIONSHIP THURSDAY 2 "Arizona vs. Duke" (S) (8.59m) and #25 CRIMINAL MINDS (R) (8.58m).

Prime averages are based on the following hours of rated broadcasts in Week #27:

CBS - 22 hours

NBC - 22 hours

ABC - 22 hours

FOX - 15 hours





  [march 2011]  
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T
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· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· CRIMINAL MINDS (CBS)
· CRIMINAL MINDS: SUSPECT BEHAVIOR (CBS)
· CSI: MIAMI (CBS)
· GOOD WIFE, THE (CBS)
· HAWAII FIVE-0 (CBS)
· MAD LOVE (CBS)
· MIKE & MOLLY (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· SURVIVOR (CBS)
· TWO AND A HALF MEN (CBS)
· UNDERCOVER BOSS (CBS)





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