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HISTORY(R) FINISHES BEST QUARTER OF ALL TIME AMONG ALL KEY DEMOGRAPHICS
PAWN STARS
AMERICAN PICKERS
ONLY IN AMERICA WITH LARRY THE CABLE GUY
TOP SHOT
AX MEN
LEAD THE CHARGE IN FIRST QUARTER 2011
NEW YORK, March 29, 2011 - Continuing its phenomenal ratings success - HISTORY secured its best quarter ever in all key demos in 1st Quarter 2011. Leading the charge were the network's new and returning hit series, including the launch of Only in America with Larry the Cable Guy; season 4 of Ax Men; season 2 of Top Shot; as well as new premieres of Pawn Stars and American Pickers.
HISTORY's 1st Quarter 2011 average vs. 1st Quarter 2010:
Total Viewers: 1.9 million vs. 1.4 million up +36%
Adults 25-54: 920,000 vs. 747,000 up +23%
Adults 18-49: 842,000 vs. 681,000 up +24%
Men 25-54: 600,000 vs. 501,000 up +20%
Men 18-49: 548,000 vs. 456,000 up +20%
Only in America with Larry the Cable Guy garnered 1.4 million Adults 25-54, 1.3 million Adults 18-49 and 2.9 million total viewers - lifting HISTORY to #1 in the Tuesday 9-10pm time period. Only in America is the most watched new non-fiction series on cable of 2011.
Ax Men is having its best year yet averaging 1.6 million Adults 25-54, 1.5 million Adults 18-49 and 2.8 million total viewers.
Season 2 of Top Shot has delivered 1.2 million Adults 25-54 and Adults 18-49 and 2.3 million total viewers thus far. Up 9%, 20% and 21% respectively vs. season 1.
Pawn Stars is the #1 series on cable for the quarter among A25-54 with 3.5 million impressions.
American Pickers is averaging 2.8 million Adults 25-54 making it the #3 series in all of cable for the quarter.
In addition, for the month of March HISTORY ranked #2 among Adults 25-54 - the network's best competitive primetime monthly ranking ever.
HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, Brad Meltzer's Decoded, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, The President's Book of Secrets and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.
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