or


[03/29/11 - 09:45 AM]
MTV Hits Five-Year Ratings High With 27% Quarterly Gain
MTV spins the numbers for the first quarter of 2011.

[via press release from MTV]

MTV HITS FIVE-YEAR RATINGS HIGH WITH 27% QUARTERLY GAIN

MTV Delivers #1 Series across All Television (P12-34) and 3 of top 10 Original Cable Series

First Quarter 2011 Increase Driven by 91% Spike in "10 Spot" and 64% in Prime Time

New York, NY -- March 29, 2011 -- MTV, a division of Viacom Inc. (NYSE: VIA and VIA.B), delivered its best quarterly ratings in five years on the strength of a 27 percent year-over-year increase. First quarter 2011 marks the network's fifth consecutive quarter of year-over-year growth. With hit shows "Jersey Shore," "Teen Mom 2" and "The Real World: Las Vegas," MTV has the #1 series across all of television as well as three of the top-10 original cable series. The strong momentum extends to the online space, where the MTV Networks Music Group is the #1 online music destination with 121 percent year-over-year growth.

Ratings gains in the first quarter are fueled by a 91 percent spike in MTV's "10 Spot," the network's branded 10pm - 11pm time period (Monday - Thursday) where it is the #1 destination on television. In the first quarter, MTV posted rating gains for all of its returning "10 Spot" shows.

"Jersey Shore" season 3 is the quarter's #1 series across all of cable and broadcast television, beating Fox's "American Idol" in the prized 12-34 demo. "Jersey Shore" is MTV's #1 series of all time and continued to break its own records in season 3. This new season grew by 35 percent from the prior season and by 196 percent from its first season.

MTV's "Teen Mom 2" is the #2 original cable series of 2011. To date, "Teen Mom 2" is up 57 percent from the first season of "Teen Mom." MTV's "Real World" franchise returned with strong ratings for its 25th season with "The Real World: Las Vegas." It is the #9 original cable series of the quarter, with ratings that are up 11 percent over last season's "Real World: New Orleans." Another returning reality hit, "My Life As Liz," was up 70 percent over its first season.

In addition to ratings success for all its returning series, MTV successfully seeded its new scripted Monday destination with "Skins," which improved MTV's Monday 10pm time period by 56 percent over first quarter 2010. Currently airing in that time slot is returning comedy "The Hard Times of RJ Berger," which premiered on March 24 after "Jersey Shore" with its most watched telecast ever. Upcoming scripted series "Teen Wolf" will air on Monday nights starting June 6.

Online, the MTV Music Group grew to nearly 58 million uniques, making it the most visited online music destination according to the U.S. comScore Media Metrix numbers for February 2011. In the last year, MTV Networks Music Group experienced more than a 121 percent year-over-year uptick in web traffic due to strong organic growth, strategic partnerships and the success of its social media initiatives.

Ratings Points

Overall (Q1 2011 versus Q1 2010)
P12-34 Live+SD Coverage Ratings
MTV Ten Spot: +91%, 3.302 vs. 1.732
MTV Prime Time: +64%, 1.307 vs. 0.795
MTV Total Day: +27%, 0.614 vs. 0.485

"Jersey Shore" season 3:
#1 show on TV with P12-34
Averaged a 7.7 P12-34 rating and 6.0 million P12-34 viewers
Averaged 7.9 million total viewers
Season 1: 2.6 P12-34 rating
Season 2: 5.7 P12-34 rating

"Teen Mom 2":
#2 original cable series
#1 in its Tue/10P time period
Averaged a 3.6 P12-34 rating and 2.9 million P12-34 viewers
Averaged 3.8 million total viewers
"Teen Mom" season one: 2.3 P12-34 rating
"Teen Mom" season two: 3.6 P12-34 rating

"Real World: Las Vegas":
#9 original cable series
#1 in its Wed/10P time period
Averaged a 2.1 P12-34 rating, 1.7 million P12-34 viewers
Averaged 2.0 million total viewers
"Real World: New Orleans": 1.9 P12-34 rating

"My Life as Liz" season 2:
Averaged a 1.7 P12-34 rating and 1.3 million P12-34 viewers
Averaged 1.7 million total viewers
Season 1: 1.0 P12-34 rating

"Skins" season 1:
Averaged a 1.4 P12-34 rating and 1.1 million P12-34 viewers
Averaged 1.4 million total viewers
1Q11 time period average (Mon/10P): 0.9

"Hard Times" season 2:
Season 2 launch on 3/24/11: 3.2 P12-34 rating, +23% vs. season 1 launch after the "2010 MTV Movie Awards" (6/6/10; 2.6 P12-34 rating)
Averaged 3.1 million total viewers

Source: The Nielsen Company. 1Q11. P12-34 Live+SD Cvg Rtg unless noted. Rank on P12-34 000s. Improvement 1Q11 vs. 1Q10.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.





  [march 2011]  
S
M
T
W
T
F
S
  


· HARD TIMES OF RJ BERGER, THE (MTV)
· JERSEY SHORE (MTV)
· MY LIFE AS LIZ (MTV)
· REAL WORLD, THE (MTV)
· SKINS (MTV)
· TEEN MOM (MTV)











most recent ratings | view all posts
[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.

[09/17/14 - 08:38 AM]
"America's Got Talent" Grows by 32% Week to Week in Adult 18-49 Rating and 16% in Total Viewers
NBC spins the numbers for Tuesday, September 16.

[09/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Holds Onto Top Spot with "America's Got Talent"
Plus: FOX's "New Girl" and "The Mindy Project" return down more than 30% from a year ago among adults 18-49.

[09/17/14 - 08:24 AM]
ABC's "Dancing" Finishes as Tuesday's Most-Watched TV Show, Outdrawing NBC's Tuesday Finale of "America's Got Talent"
ABC spins the numbers for Tuesday, September 16.

[09/16/14 - 03:06 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 15.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.