or


[03/29/11 - 11:11 AM]
Nickelodeon Scores Its Most-Watched Quarter Ever, Marks 64 Straight Quarters as Basic Cable's Number-One Net
Nickelodeon spins the numbers for the first quarter of 2011.
[via press release from Nickelodeon]

NICKELODEON SCORES ITS MOST-WATCHED QUARTER EVER, MARKS 64 STRAIGHT QUARTERS AS BASIC CABLE'S NUMBER-ONE NET

Bubble Guppies is TV's New Number-One Preschool Show

SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar are TV's Top Three Animated Series with Kids

Nick Jr., Nicktoons Post Their Best Quarter Performances Ever

NEW YORK - March 29, 2011 - Nickelodeon's 1Q11 performance marks the network's 64th straight quarter as basic cable's top total day network with kids 2-11, kids 6-11 and total viewers, - the longest streak of its kind. According to Nielsen Media Research (12/27/10-3/27/11), the network also posted its most-watched quarter ever with total viewers (2.4 million) and averaged a 3.7/1.3 million kids 2-11, 3.2/687,000 kids 6-11, and 2.3/481,000 tweens 9-14.

Nickelodeon's preschool block (MF 9 a.m. - 2 p.m.) boasts the number-one preschool program on all TV year to date, Bubble Guppies. Since its January launch, the series is averaging 2.0 million total (+4%) viewers and a 7.0/987,000 K2-5 (+3%). The series, which became an instant hit with preschoolers and parents alike, is also the top program on all TV in its 11 a.m. time period with kids 2-5 and total viewers.

Nick's first quarter was also fueled by solid ratings performances from SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar, the quarter's top three animated series on all TV with kids 2-11. Nick's latest TV movie, Best Player, which starred iCarly's Jennette McCurdy and Jerry Trainor, ranks as the quarter's number-one TV movie with kids and tweens, posting double-digit increases with all key demos.

For the quarter, Nickelodeon boasts four of the top five preschool series on all TV (#1 Bubble Guppies, #3 Max & Ruby, #4 Team Umizoomi, #5 Go Diego, Go!) and basic cable's top three animated series with total viewers, SpongeBob SquarePants, T.U.F.F. Puppy and The Penguins of Madagascar.

Nickelodeon's digital networks Nick Jr. and Nicktoons also closed first quarter with solid ratings performances. Nick Jr. posted its best quarterly performance ever among all key demos, and is 1Q11's number-one preschool network in total day posting increases with kids 2-5 (+7%) and total viewers (+4%). Nicktoons had its most-watched first quarter with its core demo of boys, posting double-digit gains with boys 6-11 (+17%) and total viewers (+28%). The network will finish 1Q11 is the fastest growing cable network with kids 6-11, boys 6-11, tweens 9-14 and boys 9-14.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[05/08/26 - 09:18 AM]
TNT Sports Delivers Its Most-Watched MLB Regular Season Start Since 2015
The Yankees/Mariners season opener on March 31 delivered 562,000 viewers and peaked at 735,000, making it the most watched opener on TBS since 2012.

[05/06/26 - 10:01 AM]
Strong Month of Sports Propels ESPN Studio Shows to Record Viewership for April
The entire lineup of ESPN studio shows was up 21% overall in viewership over April of 2025 and up 10% year-over-year (YOY) in the coveted Persons ages 18-49 demographic.

[05/05/26 - 03:52 PM]
ESPN Networks Aired Its Most Viewed First Round of the Current Rights Deal of the 2026 Stanley Cup Playoffs
ESPN also delivered three of the top five matchups in the First Round including the Philadelphia Flyers-Pittsburgh Penguins Game 1 (2.1 million viewers).
[05/05/26 - 03:36 PM]
NBC and Peacock Deliver the Most-Watched First Round Game 7 in NBA History for Saturday Night's 76ers-Celtics
Saturday night's matchup between the Philadelphia 76ers and Boston Celtics averaged a Total Audience Delivery (TAD) of 11.0 million viewers on NBC and Peacock.
[05/05/26 - 02:33 PM]
TNT Sports Delivers Its Most Watched NHL Stanley Cup Playoffs First Round Ever
Game 7 of the Montreal/Tampa Bay series on Sunday, May 3 averaged 2.3 million viewers, the most-watched First Round game on cable ever featuring a Canadian team.
[05/05/26 - 02:24 PM]
FOX Saturday Baseball Flexes Double-Digit Season-to-Date Viewership Increase
2,130,000 viewers tuned-in to FOX on Saturday, May 2, for a two-game slate highlighted by the Cardinals' 3-2 Victory over the Dodgers in most of the country.
[05/05/26 - 12:01 PM]
Netflix Top 10: Week of April 27 - The Hunt Continues as "Apex" Takes No. 1 for a Second Week
Plus: Revenge might be a dish best served cold, but "Man on Fire" served it up hot, reaching No. 1 on the English TV list with 11 million views.
[05/03/26 - 02:40 PM]
NBC Sports Delivers the Most-Watched Kentucky Derby on Record, Averaging 19.6 Million Viewers on NBC & Peacock in Historic "Run for the Roses"
Viewership peaked at 24.4 million viewers from 7-7:15 p.m. ET, as jockey Jose Ortiz guided Golden Tempo around the final turn to win by a neck over Renegade, and made Cherie DeVaux the first woman to train a Kentucky Derby winner.

[05/01/26 - 01:33 PM]
"Live with Kelly and Mark" Jumps Back from Spring Break with Fifth Straight Week of Growth Among Both Total Viewers and Households
Dominating the New York market, "Live with Kelly and Mark" towers over its closest competition this season by double and triple digits in Total Viewers, Adults 25-54 and Women 25-54.
[05/01/26 - 08:05 AM]
NBC Sports' NBA Playoff Viewership on NBC & Peacock Up 58% vs. Comparable Coverage Last Year Through First 13 Games
This is the first time in 24 years that NBC Sports is presenting the NBA Playoffs.
[04/30/26 - 02:17 PM]
ABC News Is #1 in Total Viewers Sunday Morning and in Late-Night
ABC News' "Nightline" ranks No. 1 in Total Viewers (931,000) for the week of April 20.
[04/29/26 - 04:01 PM]
"American Idol" Scores 5.3 Million Total Viewers with Biggest Audience in Over 2 Months During Taylor Swift Night
Monday's episode was the No. 1 entertainment program on the night among Total Viewers (5.34 million) and Adults 18-49 (0.42 rating).
[04/29/26 - 02:41 PM]
Record Breaker! ESPN Airs Most-Viewed First Round Game 5 Ever on Cable, Extending Milestone Run of the 2026 Stanley Cup Playoffs
Philadelphia Flyers-Pittsburgh Penguins on Monday averaged 2 million viewers, up 190% vs. ESPN's First Round Game 5 average last year.
[04/28/26 - 03:41 PM]
TNT Sports Continues Viewership Surge for 2026 NHL Stanley Cup Playoffs
Minnesota's Game 4 victory over Dallas on Saturday averaged 1.9 million viewers on TBS, truTV and HBO Max.
[04/28/26 - 12:01 PM]
Netflix Top 10: Week of April 20 - Charlize Theron Climbs to No. 1 with "Apex" in This Week's Top 10
Another warning to be careful who you trust, the psychological thriller series "Unchosen" debuted at No. 1 on the English TV list with 10.4 million views.