or


[03/31/11 - 10:05 AM]
ABC's Back-to-Back "The Middle" Repeats Grow in Viewers and Young Adults
ABC spins the numbers for Wednesday, March 30.

[via press release from ABC]

Quick Take for Wednesday, March 30, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC's Back-to-Back "The Middle" Repeats Grow in Viewers and Young Adults, Beating Out NBC's Original "Minute To Win It" by Wide Margins from 8-9pm

ABC's Replay "Modern Family" Dominates its Repeat Competition on NBC in Viewers and Adults 18-49 and Beats CBS' Original "Criminal Minds" in Men 18-34

"Off the Map" Continues to Pull in a Larger Overall Audience to its Time Slot Year to Year for ABC, Improving the Hour for the 11th Time in 12 Telecasts

"The Middle"/"The Middle" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., against the first hour of Fox's "American Idol" and CBS' "Survivor: Redemption Island," ABC's back-to-back repeats of "The Middle" defeated NBC's original "Minute To Win It" by 21% in Total Viewers (5.1 million vs. 4.2 million) and by 36% in Adults 18-49 (1.5/5 vs. 1.1/3).

· ABC's back-to-back "The Middle" replays built by double-digit percentages in viewers (+11%) and young adults (+25%) over their most-recent airing in the hour two weeks ago (4.6 million and 1.2/4 on 3/16/11).

"Modern Family" (9:00-9:30 p.m.)

At 9:00 p.m. opposite the third half-hour of "Idol" and CBS' original "Criminal Minds," ABC's repeat "Modern Family" dominated its repeat competition, topping NBC's "Law & Order: SVU" by substantial margins in Total Viewers (+64% - 5.4 million vs. 3.3 million) and Adults 18-49 (+122% - 2.0/5 vs. 0.9/2). In addition the rebroadcast ABC comedy tied CBS' original drama for No. 2 in its time period with Adults 18-34 (1.9/6) and Women 18-34 (2.4/7), while beating "Criminal Minds" with Men 18-34 (1.5/5 vs. 1.4/5).

"Off the Map" (10:00-11:00 p.m.)

From 10:00-11:00 p.m. against original drama competition on CBS ("Criminal Minds: Suspect Behavior") and NBC ("Law & Order: SVU"), ABC's "Off the Map" once again drew a larger overall audience to the hour year to year for ABC, growing the time period by 5% (4.2 million vs. 4.0 million) over the year-ago night with original drama programming ("Ugly Betty"). In fact it was the 11th time in 12 telecasts this season for ABC's "Off the Map" to generate year-over-year time-period improvement.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 3/30/11.





  [march 2011]  
S
M
T
W
T
F
S
  


· AMERICAN IDOL (FOX)
· CRIMINAL MINDS (CBS)
· CRIMINAL MINDS: SUSPECT BEHAVIOR (CBS)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MINUTE TO WIN IT (GSN)
· MODERN FAMILY (ABC)
· OFF THE MAP (ABC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)











most recent ratings | view all posts
[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.