or


[03/31/11 - 12:27 PM]
Jay Leno and Jimmy Fallon Finish #1 vs. ABC and CBS Competition in First-Quarter Late-Night Ratings Results
NBC spins the late-night numbers for the week of March 21-25 and the first quarter of 2011.
[via press release from NBC]

JAY LENO AND JIMMY FALLON FINISH #1 VS. ABC AND CBS COMPETITION IN FIRST-QUARTER LATE-NIGHT RATINGS RESULTS

'TONIGHT' DELIVERS BIGGER AUDIENCES THAN 'LATE SHOW' IN EVERY KEY CATEGORY: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

FOR THE QUARTER, JIMMY FALLON TOPS 'LATE LATE SHOW' FOR 13 OF 13 WEEKS IN 18-49 VIEWERS AND 11 OF 13 WEEKS IN TOTAL VIEWERS

'LAST CALL WITH CARSON DALY' IS UP VS. THE YEAR-AGO QUARTER BY 5 PERCENT IN 18-49 VIEWERS AND 16 PERCENT IN TOTAL VIEWERS

FOR THE WEEK OF MARCH 21-25, JAY AND JIMMY GENERATE THEIR BIGGEST 18-49 AUDIENCES IN SEVEN WEEKS

UNIVERSAL CITY, Calif. - March 31, 2011 - NBC's late-night lineup has delivered #1 finishes for first quarter of 2011, as "The Tonight Show with Jay Leno" won its hour over CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in viewers 18-49, total viewers and other key categories. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" also out-delivered CBS's "Late Late Show with Craig Ferguson" and ABC's " Kimmel" for the first quarter in viewers 18-49, total viewers and other key categories.

"Tonight" delivered bigger audiences than "Late Show" for the first quarter in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Jimmy Fallon out-delivered "Late Late Show" for the first quarter in adults, men and women 18-34; adults, men and women 18-49; adults and women 25-54; and total viewers.

Through the quarter, Jay ranked #1 versus "Late Show" for 12 of 13 weeks in adult 18-49 viewers and 13 of 13 weeks in total viewers, while Jimmy Fallon finished #1 every week versus "Late Late Show" in 18-49 viewers and led 11 of 13 in total viewers.

At 1:35 a.m. ET, "Last Call with Carson Daly" was up for the first quarter versus one year ago by 5 percent in 18-49 viewers (505,000 vs. 479,000) and up 16 percent in total viewers (1.015 million vs. 875,000).

Jay and Jimmy concluded their victorious first quarters with strong results for the closing week of the quarter, March 21-25, as both "Tonight" and "Late Night" delivered their biggest 18-49 audiences in seven weeks (since the week of January 31-February 4). Jay averaged 1.309 million adults 18-49 for the week and Jimmy generated 859,000 adults 18-49. In total viewers, Jay's 3.995 million for the week was his highest in six weeks (since February 7-11).

Versus the first 27 weeks of last season, "Tonight" is up by 27 percent in total viewers (3.881 million vs. 3.055 million), while "Late Show" is down 12 percent (3.593 million vs. 4.089 million). At 12:35 a.m. ET, Jimmy Fallon is up 17 percent versus his year-ago pace in total viewers (1.776 million vs. 1.520 million), while "Late Late Show" is down 8 percent (1.768 million vs. 1.927 million).

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of March 21-25. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. First quarter and season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.6/3*

12:35-1:35 a.m. ET
NBC "Late Night," 0.7/4
CBS "Late Late Show," 0.6/3 (in encore telecasts)*

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 4.0 million viewers
CBS "Late Show," 3.4 million viewers*

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.3 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.8 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.6 million viewers (in encore telecasts)*

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers*

* CBS's Thursday and Friday telecasts are excluded from these averages due to NCAA Basketball overruns. Monday's "Last Call" and Friday's "Kimmel" were encores.

FIRST QUARTER 2011

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.0 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.7 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.0 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF MARCH 21-25:

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.5**

TBS, midnight-1 a.m., "Lopez Tonight," 0.3**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.8 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2 million

TBS, 11 p.m.-midnight, "Conan," 1.0 million**

TBS, midnight-1 a.m., "Lopez Tonight," 0.5 million**

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

**TBS shows were preempted on Thursday.





  [march 2011]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.
[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.
[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.
[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).
[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.
[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.
[04/16/24 - 12:00 PM]
CBS Leads Broadcast with 14 of Top 20 Non-Sports Programs
CBS has led the four broadcasters since its February new season premieres, winning six nights a week (Monday-Tuesday and Thursday-Sunday).
[04/16/24 - 08:56 AM]
San Diego Padres vs. Los Angeles Dodgers Is Most-Watched Non-New York Yankees or Boston Red Sox ESPN "Sunday Night Baseball" Game in Six Years
The San Diego Padres 6-3 victory over the Los Angeles Dodgers on April 14 delivered an average audience of nearly two million viewers (1,961,000) on ESPN, according to Nielsen.
[04/16/24 - 08:53 AM]
Netflix Top 10 Week of Apr. 8: "3 Body Problem" Spends Third Week at #1
"The Gentlemen" claimed third place (3.7M views) in its sixth week and sent sales for posh fashion skyrocketing.

[04/16/24 - 07:02 AM]
Warner Bros. Discovery Hits Highest Prime Viewership This Year - Driven by TNT Sports' NCAA Men's Final Four Coverage - with Nearly a 70 Percent Share Among Adults on Saturday, April 6
In total TV primetime that night, WBD's popular lifestyle, entertainment, sports and news brands secured a 54 percent share among Adults 18-49 and a 51 percent share among Adults 25-54.
[04/13/24 - 02:35 PM]
ESPN Has Largest Two-Day Viewership Average for Masters Tournament 3 p.m. ET Telecasts Since 2018
A two-day average of 3.4 million viewers watched the live coverage from Augusta National Golf Club, including 3.2 million for the first round on Thursday and 3.6 million for the second round on Friday.

[04/12/24 - 03:04 PM]
Masters Tournament First Round Thursday Viewership on ESPN Averages 3.2 Million Viewers, Highest Since 2015
Last year's first round of the Masters Tournament averaged 2.5 million viewers on ESPN.
[04/12/24 - 11:49 AM]
Hallmark Channel's Fan-Favorite Series "When Calls the Heart" Returns for Season 11 as #1 Most-Watched Entertainment Cable Program of the Week and Day
The season premiere reached 2.8 million Unduplicated Total Viewers on a L+3 Basis.
[04/11/24 - 09:44 AM]
ABC News and National Geographic Delivered 4.8 Million Viewers for "Eclipse Across America" Special
The ABC News special anchored by David Muir and Linsey Davis, featuring National Geographic talent and Explorers, ranked No. 1 in Total Viewers (4.448 million), Adults 25-54 (920,000) and Adults 18-49 (744,000) among the broadcast and cable networks.
[04/10/24 - 04:03 PM]
"9-1-1" Hits Season High in Third Week Delivering Best Telecast Since December 2021
After seven days of viewing across ABC, Hulu and digital platforms, ABC's hit drama "9-1-1" continues to build momentum hitting a season high in Total Viewers (10.72 million).