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[04/04/11 - 08:42 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Spark CBS Win
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, april 3, 2011)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (12.30 million viewers, #1; adults 18-49: 2.9, #1) claimed top honors on Sunday thanks to a new "60 Minutes" (10.29 million viewers, #2; adults 18-49: 1.5, #12) followed by "The 46th Annual Academy of Country Music Awards" (12.96 million viewers, #1; adults 18-49: 3.3, #1).

Said numbers were on par with last year's ceremony (13.05 million viewers; adults 18-49: 3.1 on 4/18/10).

ABC (8.39 million viewers, #2; adults 18-49: 2.2, #2) then took home the silver with its mix of "America's Funniest Home Videos" (6.60 million viewers, #7; adults 18-49: 1.6, #T10), "Secret Millionaire" (9.70 million viewers, #3; adults 18-49: 2.6, #4), "Desperate Housewives" (8.83 million viewers, #4; adults 18-49: 2.8, #3) and a special "Body of Proof" (8.44 million viewers, #6; adults 18-49: 2.0, #7).

Next up was NBC (6.52 million viewers, #3; adults 18-49: 2.1, #3) with fresh installments of "Dateline NBC" (5.17 million viewers, #8; adults 18-49: 1.0, #15), "America's Next Great Restaurant" (3.92 million viewers, #12; adults 18-49: 1.4, #13) and "The Celebrity Apprentice" (8.49 million viewers, #5; adults 18-49: 3.0, #2).

Meanwhile, FOX (4.06 million viewers, #4; adults 18-49: 1.8, #4) offered up its combination of a "The Simpsons" (2.77 million viewers, #15; adults 18-49: 1.1, #14) repeat, a new "American Dad" (3.58 million viewers, #14; adults 18-49: 1.6, #T10), repeats of "The Simpsons" (4.53 million viewers, #11; adults 18-49: 1.9, #8), "Bob's Burgers" (3.82 million viewers, #13; adults 18-49: 1.7, #9), "Family Guy" (4.86 million viewers, #9; adults 18-49: 2.2, #T5) and a new "The Cleveland Show" (4.82 million viewers, #10; adults 18-49: 2.2, #T5).

Week-to-week changes (adults 18-49): Dateline NBC (66.70%), America's Next Great Restaurant (7.70%), The Celebrity Apprentice (0.00%), America's Funniest Home Videos (0.00%), Secret Millionaire (-3.70%), Desperate Housewives (-17.60% vs. 3/6/11), The Cleveland Show (-18.50% vs. 3/20/11), Body of Proof (-33.30% vs. 3/29/11), American Dad (-36.00%), 60 Minutes (-50.00%).


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/4/10):

CBS (10.12 million viewers, #1; adults 18-49: 2.6, #1) won the Easter holiday thanks to new episodes of "60 Minutes" (8.34 million viewers, #4; adults 18-49: 1.4, #T9), "The Amazing Race 16" (9.14 million viewers, #3; adults 18-49: 2.7, #3), "Undercover Boss" (12.86 million viewers, #1; adults 18-49: 3.9, #1) and "Cold Case" (10.15 million viewers, #2; adults 18-49: 2.3, #T4).

The silver then went to NBC (5.93 million viewers, #3; adults 18-49: 2.0, #2) with fresh installments of "Dateline NBC" (4.05 million viewers, #10; adults 18-49: 0.9, #14), "Minute to Win It" (5.41 million viewers, #8; adults 18-49: 1.8, #7) and "The Celebrity Apprentice" (7.13 million viewers, #6; adults 18-49: 2.8, #2).

Over on ABC (6.22 million viewers, #2; adults 18-49: 1.8, #3), repeats of "America's Funniest Home Videos" (5.76 million viewers, #7; adults 18-49: 1.3, #12) and "Brothers & Sisters" (3.72 million viewers, #11; adults 18-49: 1.1, #13) bookended a new two-hour "Extreme Makeover: Home Edition" (7.70 million viewers, #5; adults 18-49: 2.3, #T4).

And finally, FOX (3.03 million viewers, #4; adults 18-49: 1.3, #4) closed out the evening with its mix of "'Til Death" (1.53 million viewers, #16; adults 18-49: 0.5, #16), another "'Til Death" (1.85 million viewers, #15; adults 18-49: 0.7, #15), repeats of "The Simpsons" (3.40 million viewers, #13; adults 18-49: 1.4, #T9), "The Cleveland Show" (3.68 million viewers, #12; adults 18-49: 1.7, #8), "Family Guy" (4.61 million viewers, #9; adults 18-49: 2.2, #6) and a new "Sons of Tucson" (3.13 million viewers, #14; adults 18-49: 1.4, #T9).

Source: Nielsen Media Research





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