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[04/05/11 - 09:23 AM]
CBS and Turner Deliver Highest NCAA Tourney Ratings Since 2005
CBS Sports and Turner Sports spin the numbers for Monday, April 4.
[via press release from CBS]

THE 2011 NCAA(R) DIVISION I MEN'S BASKETBALL CHAMPIONSHIP ON CBS, TBS, TNT AND truTV DELIVERS HIGHEST RATING SINCE 2005

CBS Sports' and Turner Sports' exclusive live coverage of the 2011 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV combined, delivered the best overall tournament average rating in the metered markets since 2005.

The overall tournament average, including the FIRST FOUR(R), in the metered markets is a 7.2/15, +9% from a 6.6/14 for CBS Sports' 2010 coverage according to Nielsen.

Last night's national championship game on Monday, April 4, which saw Connecticut defeat Butler, earned an average overnight household rating/share of 13.3/21. Although down from last year, last night's game was higher than three-out-of-the-last five Championship games (2009, 2008, 2006). It was the second year in a row that Butler lost the national championship after last year's Cinderella team had a heart-stopping loss to powerhouse Duke.





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