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[04/05/11 - 12:38 PM]
Week-Over-Week Gains by "American Idol" and the Outstanding Premiere of New Special "Mobbed" Power FOX the Week of March 28-April 3
FOX spins the numbers for the week of March 28-April 3.

[via press release from FOX]

NATIONAL NIELSEN RATINGS FOR THE WEEK OF MARCH 28 � APRIL 3, 2011

FOX aired mostly encores last week but still finished a close second thanks to week-over-week gains by AMERICAN IDOL and the outstanding premiere of new special MOBBED. Season to date, FOX continues to outperform the No. 2 network by a half of a ratings point among Adults 18-49 (3.5 vs. 3.0) and is performing in line with last season (3.5/10 vs. 3.7/10) while most other major networks are suffering significant year-over-year declines.

Key highlights from last week include:

· On Wednesday, FOX won the night across all key demos and outperformed the combined 4-net competition by +17% among Adults 18-49 (7.7 vs. 6.6) and +6% in Total Viewers (24.2 vs. 22.8 Mil.) In addition, FOX outperformed its nearest competitor for the night (CBS) by +166% among Adults 18-49 and +116% in Total Viewers.

· AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night (Criminal Minds) by +120% in A18-49 and +86% in Total Viewers

· IDOL retained 100% of the comparable telecast last year (Top 10 on 3/30/10) among 18-49 (7.7/21 vs. 7.7/21) and gained +11% in Total Viewers (24.2 vs. 21.9 Mil.)

· AMERICAN IDOL grew +24% in its last half hour vs. its first among Adults 18-49 (8.3 vs. 6.7) and +22% in Total Viewers (25.9 vs. 21.2 Mil.)

· The AMERICAN IDOL Top 11 Results show and new Howie Mandel special MOBBED led FOX to another nightly win across all demos and together outperformed the next highest rated network for the night by +66% in the adult demo (5.3 vs. ABC's 3.2) and +35% in Total Viewers (16.7 vs. CBS' 12.4 Mil.)

· AMERICAN IDOL increased versus the previous Thursday's results show by +6% in Adults 18-49 (6.8 vs. 6.4) and Total Viewers (22.6 vs. 21.3 Mil).

· In fact, IDOL was up +1% in the adult demo rating and up +10% in Total Viewers versus the comparable telecast last year (on 3/31/10).

· In the 8p hour AMERICAN IDOL outperformed the combined 4-net competition by +6% among Adults 18-49 (6.8 vs. 6.4), and +15% in Total Viewers (22.6 vs. 19.7 Mil.).

· At 9pm new FOX special MOBBED was the highest-rated unscripted telecast to follow an AMERICAN IDOL episode in over two years in Total Viewers (since 1/29/09)

· MOBBED retained 100% of its Adults 18-49 rating in its second half hour vs. its first (3.8 - 3.8) and grew +4% in Adults 18-34 (2.9 vs. 2.8.)

10/11 FOX Scripted Programs: Live + 7 among Adults 18-49

Comparing Live+Same Day vs. Live + 7 ratings (now available through 3/20/11), FOX's scripted original programs have shown significant increases among Adults 18-49:

10/11 Season thru 3/20 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change

HOUSE 3.8/10 5.0/13 +32%

CHICAGO CODE 2.1/6 2.6/7 +24%

GLEE 5.1/15 6.3/17 +24%

RAISING HOPE 2.7/7 3.2/8 +19%

TRAFFIC LIGHT 1.6/4 1.8/5 +13%

BONES 2.9/8 3.8/10 +31%

FRINGE 1.8/5 2.6/7 +44%

THE SIMPSONS 3.5/9 3.8/10 +9%

BOB'S BURGERS 2.5/6 2.7/7 +8%

THE CLEVELAND SHOW 2.8/7 3.1/7 +11%

FAMILY GUY 3.7/9 4.5/10 +22%

AMERICAN DAD 2.5/6 2.8/7 +12%

10/11 FOX Scripted Programs: Live +7 among Total Viewers

Comparing Live+Same Day vs. Live + 7 ratings (now available through 3/20/11), FOX's scripted original programs have shown significant increases among Total Viewers:

10/11 Season thru 3/20 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change

HOUSE 10.4 13.0 +25%

CHICAGO CODE 7.9 9.5 +20%

GLEE 12.5 15.1 +21%

RAISING HOPE 6.4 7.5 +17%

TRAFFIC LIGHT 3.9 4.3 +10%

BONES 9.9 12.0 +21%

FRINGE 4.6 6.4 +39%

THE SIMPSONS 7.6 8.3 +9%

BOB'S BURGERS 5.2 5.6 +8%

THE CLEVELAND SHOW 5.9 6.4 +8%

FAMILY GUY 7.5 8.8 +17%

AMERICAN DAD 5.2 5.7 +10%

Weekly Program Rankers

FOX had 3 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2) and MOBBED SP-3/31 (No. 8).

FOX had 6 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), MOBBED SP-3/31 (No. 7), FAMILY GUY (No. 10), CLEVELAND (No. 11) and THE SIMPSONS (No. 16).

FOX had 9 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), CLEVELAND (No. 3), FAMILY GUY (No. 4 tie), MOBBED SP-3/31 (No. 4 tie), THE SIMPSONS (No. 7), BOB'S BURGERS (No. 11), GLEE (No. 13) and AMERICAN DAD (No. 15).

FOX had 3 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 3) and MOBBED SP-3/31 (No. 19).

NIGHTLY AND PROGRAM HIGHLIGHTS - MARCH 28 � APRIL 3, 2011

MONDAY

8:00-9:00 HOUSE (R): (Adults 18-49: 1.6/4, 4.9 Mil Total Viewers)

9:00-10:00 THE CHICAGO CODE (R): (Adults 18-49: 1.1/3, 3.9 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.4/4, 4.4 Mil Total Viewers)

At 8p a HOUSE encore posted a 1.6/4 among Adults 18-49 followed by an encore THE CHICAGO CODE (1.1/3).

FOX ranked #3 for the night in Adults 18-49 and Adults 18-34.

TUESDAY

8:00-9:01 GLEE (R): (Adults 18-49: 1.4/4, 4.4 Mil Total Viewers)

9:01-9:31 RAISING HOPE (R): (Adults 18-49: 1.3/3, 3.5 Mil Total Viewers)

9:31-10:00 TRAFFIC LIGHT: (Adults 18-49: 1.1/3, 2.5 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 1.3/4, 3.7 Mil Total Viewers)

At 8p an encore GLEE posted a 1.4/4 among Adults 18-49 followed by an encore RAISING HOPE (1.3/3). At 9:30p an original TRAFFIC LIGHT posted a 1.1/3 among Adults 18-49 up +10% from the previous week (vs. 1.0/3).

FOX ranked #4 for the night in Adults 18-49 and Adults 18-34.

WEDNESDAY

8:00-10:00 AMERICAN IDOL: (Adults 18-49: 7.7/21, 24.2 Mil Total Viewers)

FOX's AMERICAN IDOL posted a 7.7/21 among Adults 18-49 and won the night in A18-49, Total Viewers, A18-34, Teens and all key demos and outperformed the combined 4-net competition for the night by +17% among Adults 18-49 (7.7 vs. 6.6) and +6% in Total Viewers (24.2 vs. 22.8 Mil.)

FOX outperformed its nearest competitor for the night by +166% in A18-49 (7.7 vs. 2.9 for CBS) and +116% in Total Viewers (24.2 vs. CBS' 11.2 Mil.)

AMERICAN IDOL was the highest rated program of the night in all key demos and outperformed the next highest rated program of the night by +120% in A18-49 (7.7 vs. Criminal Minds' 3.5) and +86% in Total Viewers (24.2 vs. Criminal Minds' 13.0 Mil.)

AMERICAN IDOL retained 97% of last Wednesday's performance in A18-49 (7.7 vs. 7.9) and gained +1% in Total Viewers (24.2 vs. 23.9 Mil.)

AMERICAN IDOL retained 100% of the comparable telecast last year in A18-49 (7.7/21 vs. 7.7/21, Top 10 on 3/30/10) and gained +11% in Total Viewers (24.2 vs. 21.9 Mil.)

AMERICAN IDOL showed impressive growth throughout the night and gained +24% in its last half hour vs. its first (8.3 vs. 6.7) and +22% in Total Viewers (25.9 vs. 21.2 Mil.)

THURSDAY

8:00-9:00 AMERICAN IDOL: (Adults 18-49: 6.8/20, 22.6 Mil Total Viewers)

9:00-10:00 MOBBED (S): (Adults 18-49: 3.8/10, 10.8 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 5.3/15, 16.7 Mil Total Viewers)

FOX won the night in A18-49, Total Viewers, A18-34, Teens and key demos.

FOX outperformed the next highest rated net for the night by +66% in A18-49 (5.3 vs. ABC's 3.2) and +35% in Total Viewers (16.7 vs. CBS' 12.4 Mil.)

AMERICAN IDOL Results show was up vs. last Thursday's Results show by +6% in Adults 18-49 (6.8 vs. 6.4) and Total Viewers (22.6 vs. 21.3 Mil).

AMERICAN IDOL was up +1% in A18-49 rating versus the comparable telecast last year (6.8/20 vs. 6.7/19 on 3/31/10) and was up +10% in Total Viewers (22.6 vs. 20.5 Mil.)

AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens and outperformed the next highest rated program of the night by +39% in Adults 18-49 (6.8 vs. 4.9 for Grey's Anatomy) and +58% in Total Viewers (22.6 vs. 14.3 Mil for The Mentalist.)

In the 8p hour AMERICAN IDOL outperformed the combined 4-net competition by +6% in A18-49 (6.8 vs. 6.4), and +15% in Total Viewers (22.6 vs. 19.7 Mil.) and outperformed the next highest rated net by +119% in A18-49 (6.8 vs. 3.1 for CBS) and +124% in Total Viewers (22.6 vs. 10.1 for CBS).

AMERICAN IDOL showed strong growth in the hour, gaining +23% in its last half hour vs. its first in A18-49 (7.5 vs. 6.1) and +20% in Total Viewers (24.7 vs. 20.5 Mil.)

So far this season with Comparable Most Current ratings AMERICAN IDOL retained 92% of last year's same telecasts in A18-49 (8.6/23 vs. 9.3/24, through Top 10 Results, 3/31/10) and 100% in Total Viewers (25.0 vs. 25.1 Mil.)

FOX special MOBBED is the highest-rated unscripted telecast to follow an AMERICAN IDOL episode in over two years in Total Viewers (since 1/29/09, Hell's Kitchen premiere.)

MOBBED showed the highest retention of any unscripted program with an AMERICAN IDOL lead-in in two years among Adults 18-49 (since 3/26/09, Hell's Kitchen) and in almost three years in Total Viewers (since Hell's Kitchen on 5/6/08).

In the 9p hour MOBBED ranked #2 in A18-49 and beat an original CSI in head to head competition by +31% (3.8/10 vs. 2.9/8).

MOBBED retained 100% of its Adults 18-49 rating in its second half hour vs. its first (3.8 - 3.8) and grew +4% in Adults 18-34 (2.9 vs. 2.8.)

FRIDAY

8:00-9:00 KITCHEN NIGHTMARES (R): (Adults 18-49: 1.2/4, 2.9 Mil Total Viewers)

9:00-10:00 FRINGE (R): (Adults 18-49: 0.6/2, 1.9 Mil Total Viewers)

8:00-10:00 FOX PRIME: (Adults 18-49: 0.9/3, 2.4 Mil Total Viewers)

FOX ranked #4 for the night among Adults 18-49 and #3 among Adults 18-34 with encores of KITCHEN NIGHTMARES (1.2/4) and FRINGE (0.6/2).

SATURDAY

8:00-8:30 COPS (R): (ADULTS 18-49: 1.1/4, 3.7 Mil Total Viewers)

8:30-8:59 COPS (R): (ADULTS 18-49: 1.4/5, 4.6 Mil Total Viewers)

8:59-10:00 AMERICA'S MOST WANTED: (ADULTS 18-49: 1.4/4, 4.7 Mil Total Viewers)

8:00-10:00 FOX PRIME: (ADULTS 18-49: 1.3/4, 4.4 Mil Total Viewers)

COPS at 8p and 830p each ranked No. 2 in their respective half hours among Adults 18-49 and Adults 18-34.

At 9p, AMERICA'S MOST WANTED ranked No. 2 in its hour among Adults 18-49 and Adults 18-34.

FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.

SUNDAY

7:00-7:29 SIMPSONS (R): (ADULTS 18-49: 1.1/4, 2.8 Mil Total Viewers)

7:29-7:59 AMERICAN DAD: (ADULTS 18-49: 1.7/5, 3.6 Mil Total Viewers)

7:59-8:30 SIMPSONS (R): (ADULTS 18-49: 1.9/6, 4.5 Mil Total Viewers)

8:30-8:59 BOB'S BURGERS (R): (ADULTS 18-49: 1.7/4, 3.8 Mil Total Viewers)

8:59-9:30 FAMILY GUY (R): (ADULTS 18-49: 2.1/5, 4.7 Mil Total Viewers)

9:30-10:00 CLEVELAND: (ADULTS 18-49: 2.1/5, 4.8 Mil Total Viewers)

7:00-10:00 FOX PRIME: (ADULTS 18-49: 1.8/5, 4.1 Mil Total Viewers)

At 7p an encore THE SIMPSONS posted a 1.1/4 among Adults 18-49 followed by an original AMERICAN DAD which did a 1.7/5.

An encore of THE SIMPSONS at 8p did a 1.9/6 among Adults 18-49 and an encore BOB'S BURGERS at 830p did a 1.7/4.

At 9p an encore FAMILY GUY posted a 2.1/5 among Adults 18-49 and an original THE CLEVELAND SHOW at 9:30p did a 2.1/5.

FOX ranked #4 for the night in Adults 18-49, #2 in Adults 18-34 and #1 in Teens.

MARCH 28 � APRIL 3, 2011

TOTAL PRIMETIME

ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)

FOX 2.7/8 FOX 2.2/7 FOX 8.3

ABC 2.5/7 ABC 1.8/6 ABC 9.4

CBS 2.9/8 CBS 2.0/6 CBS 11.8

NBC 1.5/4 NBC 1.1/3 NBC 5.4





  [april 2011]  
S
M
T
W
T
F
S
     


· AMERICAN DAD (TBS)
· AMERICAN IDOL (FOX)
· AMERICA'S MOST WANTED (LIFETIME)
· BOB'S BURGERS (FOX)
· BONES (FOX)
· CHICAGO CODE, THE (FOX)
· CLEVELAND SHOW, THE (FOX)
· COPS (SPIKE TV)
· FAMILY GUY (FOX)
· FRINGE (FOX)
· GLEE (FOX)
· HOUSE (FOX)
· KITCHEN NIGHTMARES (FOX)
· MOBBED (FOX)
· RAISING HOPE (FOX)
· SIMPSONS, THE (FOX)
· TRAFFIC LIGHT (FOX)





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