or


[04/07/11 - 09:00 AM]
ABC's "Mr. Sunshine" Surges Week to Week/"Off the Map" Improves its Time Slot
ABC spins the numbers for Wednesday, April 6.

[via press release from ABC]

Quick Take for Wednesday, April 6, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC's Back-to-Back "The Middle" Repeats from 8-9pm Continue to Defeat NBC's Original "Minute To Win It" by Sizeable Margins in Viewers and Young Adults

ABC's Replay "Modern Family" Towers Over its Repeat Competition on NBC, Generating Improved Year-to-Year Returns in Total Viewers and Adults 18-49

ABC's "Mr. Sunshine" Surges Week to Week in Total Viewers and Adults 18-49

During its Freshman Season Run, ABC's "Off the Map" Improves its Time Period Year to Year for the Net by Double-Digit Percentages in Viewers and Adults 18-49

"The Middle"/"The Middle" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., against the first hour of Fox's "American Idol" and CBS' "Survivor: Redemption Island," ABC's back-to-back repeats of "The Middle" continued to outperform NBC's original "Minute To Win It" by wide margins, outdelivering the NBC gamer by 39% in Total Viewers (4.6 million vs. 3.3 million) and by 30% in Adults 18-49 (1.3/4 vs. 1.0/3).

"Modern Family" (9:00-9:30 p.m.)

At 9:00 p.m. opposite the third half-hour of "Idol" and CBS' original "Criminal Minds," ABC's encore "Modern Family" defeated its repeat competition by big advantages, besting NBC's "Law & Order: SVU" in Total Viewers (+77% - 5.3 million vs. 3.0 million) and Adults 18-49 (+150% - 2.0/5 vs. 0.8/2).

· The "Modern Family" replay was up year to year in both viewers and young adults (5.1 million and 1.9/5 on 4/7/10).

"Mr. Sunshine" (9:30-10:00 p.m.)

In the 9:30 p.m. half-hour, despite going up against the "Idol"-fueled debut of "Breaking In," ABC's "Mr. Sunshine" surged week to week by 15% in Total Viewers (4.6 million vs. 4.0 million) and by 14% in Adults 18-49 (1.6/4 vs. 1.4/4).

· "Mr. Sunshine" boosted the time period year to year for ABC by 28% in Total Viewers and by 14% Adults 18-49 (3.6 million and 1.4/4).

"Off the Map" (10:00-11:00 p.m.)

On average during its freshman season run in the 10 o'clock hour against stiff drama competition on CBS and NBC, "Off the Map" improved the time period year to year for ABC by double-digit percentages in Total Viewers (+17% - 6.3 million vs. 5.4 million) and Adults 18-49 (+10% - 2.2/6 vs. 2.0/5) over original drama programming last season ("Ugly Betty").

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 4/6/11.





  [april 2011]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (FOX)
· BREAKING IN (FOX)
· CRIMINAL MINDS (CBS)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MINUTE TO WIN IT (GSN)
· MODERN FAMILY (ABC)
· MR SUNSHINE (ABC)
· OFF THE MAP (ABC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)











most recent ratings | view all posts
[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 08:49 AM]
Special Preview of "The Mysteries of Laura" Scored the Highest 18-49 Rating in Its Time Period, Excluding Sports, Since February 26
NBC spins the numbers for Wednesday, September 17.

[09/18/14 - 08:29 AM]
Wednesday's Broadcast Ratings: NBC Tops Charts with "Got Talent" Finale, "Laura" Premiere
The Peacock easily leads the night in both total viewers and adults 18-49.

[09/17/14 - 09:25 AM]
"The Ultimate Fighter" Premiere Attracts 2.54 Million Viewers
FOX Sports spins the numbers for Wednesday, September 10.