or


[04/07/11 - 09:00 AM]
ABC's "Mr. Sunshine" Surges Week to Week/"Off the Map" Improves its Time Slot
ABC spins the numbers for Wednesday, April 6.

[via press release from ABC]

Quick Take for Wednesday, April 6, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC's Back-to-Back "The Middle" Repeats from 8-9pm Continue to Defeat NBC's Original "Minute To Win It" by Sizeable Margins in Viewers and Young Adults

ABC's Replay "Modern Family" Towers Over its Repeat Competition on NBC, Generating Improved Year-to-Year Returns in Total Viewers and Adults 18-49

ABC's "Mr. Sunshine" Surges Week to Week in Total Viewers and Adults 18-49

During its Freshman Season Run, ABC's "Off the Map" Improves its Time Period Year to Year for the Net by Double-Digit Percentages in Viewers and Adults 18-49

"The Middle"/"The Middle" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., against the first hour of Fox's "American Idol" and CBS' "Survivor: Redemption Island," ABC's back-to-back repeats of "The Middle" continued to outperform NBC's original "Minute To Win It" by wide margins, outdelivering the NBC gamer by 39% in Total Viewers (4.6 million vs. 3.3 million) and by 30% in Adults 18-49 (1.3/4 vs. 1.0/3).

"Modern Family" (9:00-9:30 p.m.)

At 9:00 p.m. opposite the third half-hour of "Idol" and CBS' original "Criminal Minds," ABC's encore "Modern Family" defeated its repeat competition by big advantages, besting NBC's "Law & Order: SVU" in Total Viewers (+77% - 5.3 million vs. 3.0 million) and Adults 18-49 (+150% - 2.0/5 vs. 0.8/2).

· The "Modern Family" replay was up year to year in both viewers and young adults (5.1 million and 1.9/5 on 4/7/10).

"Mr. Sunshine" (9:30-10:00 p.m.)

In the 9:30 p.m. half-hour, despite going up against the "Idol"-fueled debut of "Breaking In," ABC's "Mr. Sunshine" surged week to week by 15% in Total Viewers (4.6 million vs. 4.0 million) and by 14% in Adults 18-49 (1.6/4 vs. 1.4/4).

· "Mr. Sunshine" boosted the time period year to year for ABC by 28% in Total Viewers and by 14% Adults 18-49 (3.6 million and 1.4/4).

"Off the Map" (10:00-11:00 p.m.)

On average during its freshman season run in the 10 o'clock hour against stiff drama competition on CBS and NBC, "Off the Map" improved the time period year to year for ABC by double-digit percentages in Total Viewers (+17% - 6.3 million vs. 5.4 million) and Adults 18-49 (+10% - 2.2/6 vs. 2.0/5) over original drama programming last season ("Ugly Betty").

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 4/6/11.





  [april 2011]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (ABC)
· BREAKING IN (FOX)
· CRIMINAL MINDS (CBS)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· MIDDLE, THE (ABC)
· MINUTE TO WIN IT (GSN)
· MODERN FAMILY (ABC)
· MR SUNSHINE (ABC)
· OFF THE MAP (ABC)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[01/18/21 - 08:01 AM]
Sunday's Broadcast Ratings: NFL Playoffs Deliver Victory for FOX
The network's coverage towers over the night in both total viewers and adults 18-49.

[01/16/21 - 08:52 AM]
Friday's Broadcast Ratings: ABC, FOX Share Demo Crown; CBS Leads Total Viewers
The Alphabet's "Shark Tank" is the night's top draw among adults 18-49.

[01/15/21 - 08:35 AM]
Thursday's Broadcast Ratings: "Celebrity Wheel of Fortune" Keeps ABC on Top
The Alphabet's game show trio leads the night in both total viewers and adults 18-49.

[01/14/21 - 08:36 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Return on Top for NBC
The network pulls into the top spots in both total viewers and adults 18-49.

[01/13/21 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Adults 18-49
The network holds off the competition in the key demographic while CBS is the most-watched network overall.

[01/12/21 - 10:01 AM]
In Its First Four Weeks, More Than 41 Million Households Are Projected to Wax on for "Cobra Kai's" Third Season
Between all three seasons, 73 million households have checked out the show.

[01/12/21 - 08:30 AM]
Monday's Broadcast Ratings: ABC Tops Competition with "The Bachelor"
The Alphabet leads the night in both total viewers and adults 18-49.

[01/11/21 - 08:01 AM]
Sunday's Broadcast Ratings: NBC Surges with NFL Playoffs
The network cruises to victory in both total viewers and adults 18-49.

[01/10/21 - 05:55 PM]
Saturday's Broadcast Ratings: NFL Playoffs Put NBC on Top
The network cruises to victory in both total viewers and adults 18-49.

[01/09/21 - 05:53 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
"Blue Bloods" and "Shark Tank" lead their respective lineups last night.

[01/08/21 - 11:24 AM]
ABC Ranks as No. 1 Entertainment Net for 5th Straight Week in Adults 18-49
ABC spins the numbers for the week of December 28.

[01/08/21 - 08:36 AM]
Thursday's Broadcast Ratings: ABC Tops Charts with "Celebrity Wheel of Fortune" Premiere
The network leads the evening in both total viewers and adults 18-49.

[01/08/21 - 08:35 AM]
"Mr. Mayor" Is NBC's Best Comedy Premiere in 18-49 Since 2018
NBC spins the numbers for Thursday, January 7.

[01/08/21 - 08:03 AM]
HGTV's Hit Series "Fixer to Fabulous" Delivers Its Best-Ever Ratings
HGTV spins the numbers for Tuesday, December 29.

[01/07/21 - 05:07 PM]
"Big Sky" Is ABC's Most-Watched Debut Since September 2017 with 14.7 Million Viewers After 35 Days of Multiplatform Viewing
ABC spins the numbers for the series to date.