[04/12/11 - 02:34 PM]
Fang-tastic Ratings for Syfy's "Being Human" Season One Finale With 1.66 Million Total Viewers
Syfy spins the numbers for Monday, April 11.

[via press release from Syfy]




NEW YORK - April 12, 2011 - Continuing Syfy's 2011 ratings momentum, Being Human became the channel's most successful new winter scripted series since Battlestar Galactica in 2005, entrancing 1.66 million total viewers, 1.0 million Adults 25-54 and 944,000 Adults 18-49 during the season one finale Monday, April 11, at 9PM (ET/PT).

This was the best performance in all three measures for Being Human, which has been renewed for a second season, since the January 24 episode.

Compared to last week's telecast, Being Human rose 17% in Adults18-49, 29% in Adults 25-54 and 16% among total viewers.

For the season, Being Human averaged a 1.3 HH rating, 996,000 Adults 18-49, 978,000 Adults 25-54 and 1.8 million total viewers, including 7-day DVR playback data where available.

Being Human is Syfy's youngest skewing scripted series since Battlestar Galactica in winter 2007.

Being Human also became Syfy's most female-skewing original scripted series ever, comprising 53 percent women viewers through its 13-episode season. Led by Being Human's strength in this demo, Syfy rose seven percent in Women 18-34 during First Quarter '11.

On Syfy.com:

During its season, Being Human ranked as the #1 show site for Syfy.com in uniques, visits and video streams. Being Human earned a total of 2.8 million page views, 874K uniques, 1.0 million visits and 2.3 million video streams. Boosted by Shazam, Being Human was the most popular Syfy mobile show site across all key metrics, delivering an additional 750K page views, 193K uniques, 226K visits and 50K video streams.

Syfy's overall First Quarter climb of 16 percent in Adults 18-34 and 12 percent among total viewers was also boosted by the freshman hit Face Off and sophomore sensation Fact or Faked: Paranormal Files, which has shattered series records in each of its first three episodes this season.

In Being Human, leading normal lives is a lot harder than it looks for three paranormal roommates -- vampire Aidan (Sam Witwer), ghost Sally (Meaghan Rath) and werewolf Josh (Sam Huntington) -- who share their secrets and a Boston brownstone. Together they try their best to be human while navigating the complexities of living double lives. Mark Pellegrino (Lost) co-stars as Bishop, Aidan's charismatic but menacing vampire mentor.

Executive producers are Michael Prupas (The Kennedys, Pillars of the Earth), Jeremy Carver (Supernatural) and Anna Fricke (Men in Trees, Everwood) who are both writers/showrunners, and Rob Pursey and Toby Whithouse. Irene Litinsky is series producer and Adam Kane (The Mentalist, Heroes) is co-executive producer. Being Human is a Muse Entertainment production in association with ZODIAK USA and is based on the acclaimed UK series, Being Human, created by Toby Whithouse and produced by Touchpaper.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 99 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)

  [april 2011]  


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