[04/18/11 - 09:29 AM]
CBS.com Leads All Broadcast Network Sites in Unique Viewers of Video for the 28th Consecutive Month
CBS spins the digital numbers for the month of March.

[via press release from CBS]

CBS.com Leads All Broadcast Network Sites in Unique Viewers of Video for the 28th Consecutive Month

Double-Digit Gains vs. 2010 in Video Streamed (+37%) and Time Spent Viewing (+34%)

CBS Entertainment Leads All Broadcast Network Sites in Total Audience

SAN FRANCISCO - April 18, 2011 - In a streak dating back to 2008, CBS.com continues to hold the top spot among all broadcast network Web sites in terms of unique video viewers (15.3M) for the 28th consecutive month, according to recent data released by comScore VideoMetrix for March 2011 (see full list below). comScore VideoMetrix, which measures viewers and consumption of video content, also reported that CBS.com grew 37% year-over-year in video streams (339M) and 34% in minutes of video content consumed (1.1B).

In a separate report, comScore MediaMetrix, which measures all traffic to Web sites, ranked CBS Entertainment as the leader among all broadcast network online properties in terms of unique users (16.6M) for March 2011 (see full list below).

"Among broadcast network sites, CBS.com has mirrored the success of the CBS Television Network, which is once again America's most watched network, boasting 13 of the top 20 shows," said Jim Lanzone, President, CBS Interactive. "We look forward to continuing our leadership position and extending the viewership experience for CBS fans."

Broadcast Network Properties as Ranked by comScore MediaMetrix US, March 2011

(#'s are unique users of all Web content in thousands)

· CBS Entertainment 16,564

· ABC Television 10,865

· Fox Broadcasting 9,632

· NBC Network 8,071

Broadcast Network Properties as Ranked by comScore VideoMetrix, March 2011

(#'s are unique viewers of video content in thousands)

· CBS.com 15,281

· ABC Television 8,943

· Fox Broadcasting 7,970

· NBC Network 5,982

About CBS Interactive

CBS Interactive is the premier online content network for information and entertainment. Its brands dive deep into the things people care most about across news, sports, entertainment, technology and business. Leading properties include CNET, CBS.com, Gamespot.com, CBSSports.com, BNet, CBSNews.com, TV.com and much more. With hundreds of millions of unique visitors from around the world each month, CBS Interactive is a global top 10 Web property and the largest premium content network online.

  [april 2011]  

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