Weekly Ratings Highlights for April 11 - 17, 2011
Final National Ratings
Disney Channel is TV's No. 1 Network in Prime and Total Day in Kids 6-11 and Tweens 9-14, and Cable's No. 1 Network in Prime in Total Viewers
Friday's Debut and Sunday's Encore of "Lemonade Mouth"
Are TV's Top 2 Telecasts in Kids 6-11 and Tweens 9-14 and
Cable's Top 2 Scripted Telecasts in Total Viewers
Disney Channel: Weekly Highlights
During the week of April 11, Disney Channel ranked as TV's No. 1 network in Total Day in Kids 6-11 (596,000/2.4 rating) and Tweens 9-14 (492,000/2.0 rating), delivering the week's Top 2 TV telecasts with the premiere and encore airings of the channel's 83rd original movie, "Lemonade Mouth." In Tweens 9-14, the network has ranked No. 1 in 19 of the previous 20 weeks.
In Prime, Disney Channel was cable's No. 1 network in Total Viewers (2.9 million), with "Lemonade Mouth" accounting for cable's Top 2 scripted telecasts. Among target kid demos, Disney Channel ranked No. 1 for the 310th consecutive week among Kids 6-11 (1.21 million/4.9 rating), and placed No. 1 for the 307th time in the previous 310 weeks among Tweens 9-14 (1.05 million/4.3 rating).
The No. 1 cable movie of 2011 to date in Total Viewers, Friday's debut of "Lemonade Mouth" stood as the week's No. 1 scripted cable telecast (5.7 million), with its high-performing Sunday encore (4.5 million) ranking as the week's No. 2 scripted prime cable telecast.
· Disney Channel held 2 of the week's Top 2 TV telecasts among Kids 6-11:
· Disney Channel owned the week's Top 2 TV telecasts among Tweens 9-14:
Source: NTI, U.S. ratings. 4/11/11-4/17/11, Live + Same Day; 2011 to date: 12/27/10-4/17/11, Live + Same Day).