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[04/25/11 - 08:46 AM]
Sunday's Broadcast Ratings: "Desperate Housewives" Give ABC Easter Sunday Win
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for sunday, april 24, 2011)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (7.72 million viewers, #2; adults 18-49: 2.2, #1) was the top draw on Easter Sunday with new episodes of "Extreme Makeover: Home Edition" (7.77 million viewers, #6; adults 18-49: 2.2, #4), "Desperate Housewives" (9.87 million viewers, #2; adults 18-49: 2.9, #T1) and "Brothers & Sisters" (6.63 million viewers, #7; adults 18-49: 1.9, #5). A repeat of "America's Funniest Home Videos" (6.60 million viewers, #8; adults 18-49: 1.7, #6) led off the night.

NBC (6.00 million viewers, #3; adults 18-49: 2.0, #2) then claimed the silver with fresh installments of "Dateline NBC" (4.25 million viewers, #9; adults 18-49: 0.8, #T12), "America's Next Great Restaurnt" (3.59 million viewers, #11; adults 18-49: 1.2, #10) and "The Celebrity Apprentice" (8.08 million viewers, #5; adults 18-49: 2.9, #T1).

Next up was CBS (9.15 million viewers, #1; adults 18-49: 1.7, #3) with new episodes of "60 Minutes" (10.32 million viewers, #1; adults 18-49: 1.6, #7) and "The Amazing Race: Unfinished Business" (9.28 million viewers, #3; adults 18-49: 2.5, #3) followed by the original movie "Beyond the Blackboard" (8.50 million viewers, #4; adults 18-49: 1.3, #9).

And finally, FOX (3.19 million viewers, #4; adults 18-49: 1.2, #4) closed out the evening with its all-repeat lineup of "The Simpsons" (2.07 million viewers, #13; adults 18-49: 0.8, #T12), another "The Simpsons" (2.53 million viewers, #12; adults 18-49: 1.0, #11) and "The Simpsons Movie" (3.63 million viewers, #10; adults 18-49: 1.4, #8).

Week-to-week changes (adults 18-49): 60 Minutes (23.10%), The Celebrity Apprentice (16.00%), Extreme Makeover: Home Edition (15.80%), Brothers & Sisters (11.80%), The Amazing Race: Unfinished Business (8.70%), Desperate Housewives (7.40%), America's Next Great Restaurnt (0.00%), Dateline NBC (-11.10%).


Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/25/10):

ABC (8.47 million viewers, #2; adults 18-49: 2.3, #1) was the network to beat on a low-key Sunday thanks to its usual mix of "America's Funniest Home Videos" (7.40 million viewers, #6; adults 18-49: 1.8, #9), "Extreme Makeover: Home Edition" (6.95 million viewers, #8; adults 18-49: 1.7, #T10), "Desperate Housewives" (11.13 million viewers, #2; adults 18-49: 3.4, #1) and "Brothers & Sisters" (8.41 million viewers, #4; adults 18-49: 2.4, #T7).

The silver then went to CBS (9.01 million viewers, #1; adults 18-49: 1.8, #2) with new episodes of "60 Minutes" (11.19 million viewers, #1; adults 18-49: 1.6, #12) and "The Amazing Race 16" (10.64 million viewers, #3; adults 18-49: 3.2, #T2) followed by the premiere of "When Love is Not Enough: The Lois Wilson Story" (7.11 million viewers, #7; adults 18-49: 1.2, #T13).

Next up was NBC (6.35 million viewers, #3; adults 18-49: 2.2, #T3) with fresh installments of "Dateline NBC" (4.11 million viewers, #14; adults 18-49: 1.1, #15), "Minute to Win It" (5.58 million viewers, #11; adults 18-49: 1.7, #T10) and "The Celebrity Apprentice" (7.85 million viewers, #5; adults 18-49: 3.0, #4).

And finally, FOX (4.61 million viewers, #4; adults 18-49: 2.2, #T3) rounded out the evening with its combination of "'Til Death" (2.23 million viewers, #16; adults 18-49: 0.8, #16), "The Simpsons" (2.74 million viewers, #15; adults 18-49: 1.2, #T13), another "The Simpsons" (5.94 million viewers, #10; adults 18-49: 2.8, #5), "The Cleveland Show" (5.09 million viewers, #13; adults 18-49: 2.4, #T7), "Family Guy" (6.36 million viewers, #9; adults 18-49: 3.2, #T2) and "American Dad" (5.31 million viewers, #12; adults 18-49: 2.7, #6).

Source: Nielsen Media Research





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