"EXTREME COUPONING" EARNS TLC #1 AD-SUPPORTED CABLE SLOT ON WEDNESDAY NIGHTS
Ratings continue to add up for TLC's Extreme Couponing. Last week's premiere (Wed, April 20, 9:30 p.m. ET/PT) delivered 2.3M P2+ viewers driving TLC to the #2 ad-supported cable telecast in prime among W18-34, W18-49, W25-54.
The series posted double-digit increases over the prior week telecast in ratings and delivery among all key demos, including P2+, P25-54, P18-49, P18-34, W25-54, W18-49, W18-34 and to date (4/6/11-4/20/11) is the #1 show on Wednesday nights among W18-49 and W25-54.
New episodes of Extreme Couponing continue to air Wednesdays at 9:30 p.m. ET/PT on TLC. Tomorrow night's episode is followed by Extreme Royal Collections, a special airing as part of TLC's week-long event of Royal Wedding programming.