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[04/26/11 - 01:18 PM]
History(R) Tops Itself Yet Again as April 2011 Becomes the Network's Best Month of All Time!
History spins the numbers for the month of April.

[via press release from History]

HISTORY(R) TOPS ITSELF YET AGAIN AS APRIL 2011 BECOMES THE NETWORK'S BEST MONTH OF ALL TIME!

ORIGINAL SERIES LEAD THE WAY AS HISTORY HAS THE #1 SHOW ON CABLE 4 NIGHTS OF THE WEEK AMONG ADULTS 18-49 & 25-54

Network ranks #3 in all of cable for the month

New York, April 26, 2011 - With the continued growth of regularly scheduled series - Pawn Stars, American Pickers, Swamp People, Ax Men, Top Shot and Only in American with Larry the Cable Guy as well as the series premieres of American Restoration, Mounted in Alaska and Inspector America - HISTORY delivered its best April of all time leading the network to rank #3 in all of cable for the month.

April 2011 vs. April 2010:

· Adults 25-54: 1.1 million vs. 871,000, up +26%

· Adults 18-49: 979,000 vs. 802,000, up +22%

· Total Viewers: 2.1 million vs. 1.8 million, up +17%

HISTORY had 9 series average over 1.5 million total viewers and 8 over 1 million in the core Adult 25-54 demographic during the month of April:

· Pawn Stars - 6.2 million total viewers, 3.3 million Adults 25-54

· American Pickers - 5.5 million total viewers, 2.7 million Adults 25-54

· Swamp People - 3.7 million total viewers, 1.9 million Adults 25-54

· American Restoration - 3.2 million total viewers, 1.6 million Adults 25-54

· Ax Men - 3.1 million total viewers, 1.8 million Adults 25-54

· Only in America - 2.1 million total viewers, 1.0 million Adults 25-54

· Top Shot - 2.0 million total viewers, 1.1 million Adults 25-54

· Mounted in Alaska - 1.9 million total viewers, 1.1 million Adults 25-54

· Inspector America - 1.5 million total viewers, 914,000 Adults 25-54

And, for the month, HISTORY had the #1 show in cable on 4 nights of the week among Adults 18-49 & 25-54 (2+ telecasts, excludes sports):

Monday - Pawn Stars

Thursday - Swamp People

Friday - American Restoration

Sunday - Ax Men

HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, Brad Meltzer's Decoded, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, The President's Book of Secrets and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.





  [april 2011]  
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T
W
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F
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· AMERICAN PICKERS (HISTORY)
· AMERICAN RESTORATION (HISTORY)
· AX MEN (HISTORY)
· INSPECTOR AMERICA (HISTORY)
· MOUNTED IN ALASKA (HISTORY)
· ONLY IN AMERICA WITH LARRY THE CABLE GUY (HISTORY)
· PAWN STARS (HISTORY)
· SWAMP PEOPLE (HISTORY)
· TOP SHOT (HISTORY)





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