NICKELODEON CLOSES APRIL AS THE NUMBER-ONE
TOTAL DAY CABLE NET
iCarly Nabs Basic Cable's Top Entertainment Telecast with 8.8 Million Viewers
Bubble Guppies Scores Month's Number-One Preschool Series Telecast
NEW YORK - April 26, 2011 - Nickelodeon continued its 2011 winning streak, closing April as basic cable's number-one total day network with total viewers (2.2 million), kids 2-11 (3.4/1.2 million), and kids 6-11 (2.9/626,000). The nets monthly win was fueled by strong performances by iCarly, which scored basic cable's top entertainment telecast with total viewers (8.8 million) with "iOMG" (Saturday, April 9, 8 p.m. ET/PT), and the newest addition to the net's hit preschool roster Bubble Guppies, which continues to top as the number-one preschool series on all TV. iCarly also ranks as basic cable's top entertainment program with total viewers and the month's top series on broadcast and basic cable with kids 2-11, kids 6-11 and tweens 9-14.
The network also closed the month with five of the top ten programs with kids 2-11 (#1 iCarly, #2 SpongeBob SquarePants, #4 T.U.F.F. Puppy, #6 BrainSurge, #10 Victorious) and five of the top ten programs with kids 6-11 (#1 iCarly, #3 SpongeBob SquarePants, #4 BrainSurge, #5 Supah Ninjas, #7 T.U.F.F. Puppy). For the month, Nickelodeon's preschool programming block (Mon-Fri 9 a.m.-2 p.m. ET/PT) bested its closest competitor by double-digits with kids 2-5 (+29%) and total viewers (+31%), and boasts three of the top five preschool telecasts for the month (#1 Bubble Guppies, #3 Dora the Explorer and #5 Team Umizoomi).
Nickelodeon's Victorious and Big Time Rush also ended the month on a high note with new episodes premiering during the net's special Earth Day primetime programming (Friday, April 22, 8-9 p.m., ET/PT). Victorious "Ice Cream for Ke$ha" (8 p.m.) drew 4 million total viewers and scored the week's (4/1811-4/24/11) top telecast with kids 6-11 (8.4/1.8 million) and tweens 9-14 (7.5/1.6 million). Big Time Rush "Green Time Rush" (8:30 p.m.) was the number two telecast for the week with kids 6-11 (7.5/1.6 million) and tweens 9-14 (6.8/1.5 million) and averaged 3.5 million total viewers.
Nickelodeon's digital nets also closed the month with big wins. Nick Jr. posted double-digit increases and netted its best April ever with kids 2-5 (+11%). Nicktoons also scored its best April ever with its key boys 6-11 demo (+17%).
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).