or


[04/27/11 - 12:47 PM]
The Walt Disney Company's Disney Channel, Disney Junior and Disney XD Pacing at Record Levels in 2011
The Disney cable networks spin the numbers for the year to date.

[via press release from Disney Channel]

Ratings Highlights for 2011 To Date and April 2011 Final National Ratings

Disney Channel Pacing at All-Time Highs in 2011 to Date

~ TV's No. 1 Network in Total Day in Tweens for 12 Consecutive Months

~ Grows its Delivery Year to Year for 6th Consecutive Month

~"Shake It Up" and "Wizards of Waverly Place" Tie as TV's No. 1 Series

~"Lemonade Mouth" is Cable's No. 1 Original Movie of the Year

Disney Junior Setting Records for Disney Channel Launch to Date

~ "Jake and the Never Land Pirates" is TV's No. 1 Series with Preschoolers

~Outperforms Year-Ago Levels by Double-Digit Percent Margins

Disney XD Delivering at Record Levels in 2011 to Date

~April's Growth Leader Among All Kid-Targeting Networks

~ Longest Year-to-Year Growth Streak of Any Kid Network

~Joins Disney Channel April as the Only Kid Network Posting Double-Digit Percent Gains in Total Day in Kids 6-11 and Tweens 9-14

Disney Channel 2011 To Date/April 2011 Highlights:

Delivering at record levels in 2011 to date in both Prime and Total Day after a record setting year in 2010, Disney Channel posted its best April ever, standing as TV's No. 1 network in Total Day in Tweens 9-14 for the 12th consecutive month.

Moreover, April 2011 marked Disney Channel's 6th straight month posting year-over-year gains in Total Day in Total Viewers, Kids 6-11 and Tweens 9-14 - the longest streak among fully distributed kid cable networks.

In Prime, Disney Channel extended its No. 1 streak to 74 consecutive months in Kids 6-11 and to 72 straight months in Tweens 9-14, and placed No. 2 in Total Viewers for the 3rd month in a row.

· "Shake It Up" and "Wizards of Waverly Place" are tied as TV's No. 1 series of 2011 to date in Kids 6-11 (1.9 million/7.6 rating apiece) and Tweens 9-14 (1.7 million/6.9 rating apiece).

· This continues Disney Channel's tradition of delivering the No. 1 TV/Cable series in each of the past 5 years (2006-2010).

· "Lemonade Mouth" ranks as the year's No. 1 cable TV original movie in Total Viewers (5.7 million), with over half of its Adults 18-49 (53%) watching the premiere with a Kid 6-14.

Disney Junior Launch to Date/April 2011 Highlights:

Launching on February 14, 2011, Disney Channel's rebranded preschooler block, Disney Junior, is pacing at all-time highs to date vs. equivalent historic periods in Total Viewers (1.3 million), Kids 2-5 (451,000/2.7 rating), Boys 2-5 (248,000/2.9 rating) and Girls 2-5 (204,000/2.5 rating), posting double-digit percent increases over year-ago levels, far exceeding Nick Jr.'s growth during the same period.

· Year to year, Disney Junior is up by 18% in Total Viewers (1.3 million vs. 1.1 million), by 38% in Kids 2-5 (451,000 vs. 327,000), by 49% in Boys 2-5 (248,000 vs. 167,000), by 28% in Girls 2-5 (204,000 vs. 160,000) and by 8% in Women 18-49 (243,000 vs. 225,000).

· Disney Junior's double-digit percent gains far exceed Nick Jr.'s year-to-year increases in the daypart: +5% in Kids 2-5, +9% in Boys 2-5 and +2% in Girls 2-5.

· 2011 to date, "Jake and the Never Land Pirates" is TV's No. 1 series among Kids 2-5 and Boys 2-5, and is pacing as Disney Channel's No. 1 preschool series of all time through its first 17 original episodes in Total Viewers (2.3 million), Kids 2-5, Boys 2-5 and Women 18-49.

· In April 2011, "Jake" was TV's No. 1 series among Kids 2-5 for the 3rd consecutive month, with the series accounting for the Top 5 preschool telecasts, and 7 of the Top 10 overall.

· "Jake" is the most co-viewed series among all Disney Junior and Nickelodeon preschool block series, with 49% of Moms watching with their preschooler.

Disney XD 2011 To Date/April 2011 Highlights:

Coming off its most-watched year on record in 2010 and powered by an ever-expanding roster of original content, Disney XD is pacing at all-time annual highs in 2011 to date in Total Day in Total Viewers (288,000) and across all kid and boy demographics, specifically Kids 6-14 (148,000) and Boys 6-14 (95,000), driven by personal monthly bests in January, February, March and April. These record pacing results and monthly-best achievements are echoed in Prime: Total Viewers (334,000), Kids 6-14 (187,000) and Boys 6-14 (126,000).

Competitively, 2011 to date Disney XD holds a definitive double-digit percent advantage over Nicktoons across the board - Total Day: +80% in Kids 6-14 and +58% in Boys 6-14; Prime: +41% in Kids 6-14 and +21% in Boys 6-14.

· Disney XD was the biggest gainer among all kid cable networks in April 2011 and joined sister network Disney Channel as the only 2 kid cable networks to exceed year-ago levels by double-digit percentages in Total Day in the 6-11 and 9-14 demos.

· In fact, Disney XD has grown its Total Day audience year to year for 28 consecutive months among Boys 6-14 and Boys 6-11 - the longest streak of its kind among all kid networks, and 26th straight month in Prime in the target demos, including by hefty double-digit percentages in the past 4 months, and in 8 of the previous 9 months overall.

Source: NMR, U.S. ratings, Disney Junior: M-F, 4:00 a.m. - 2:00 p.m.; SS, 4: a.m. - 9:00 a.m. 2011 to date: 12/27/10-4/24/11; 2010 Equivalent: 12/28/09-4/25/10; April 2011: 3/27/11-4/24/11; April 10: 3/28/10-4/25/10; DJ Launch to date: 2/14/11-4/24/11; PD Year-Ago: 2/15/10-4/25/10.





  [april 2011]  
S
M
T
W
T
F
S
     


· SHAKE IT UP (DISNEY)
· WIZARDS OF WAVERLY PLACE (DISNEY)





most recent ratings | view all posts
[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.

[01/22/15 - 01:32 PM]
HGTV Notches Highest Rated Night in Five Years with "Fixer Upper"
HGTV spins the numbers for Tuesday, January 20.

[01/22/15 - 08:46 AM]
"Live with Kelly and Michael" Starts 2015 as the No. 1 Syndie Talker of the Week, Beating "Dr. Phil" and "Ellen" in Households
Disney-ABC Domestic Television spins the numbers for the week of January 5-9.

[01/22/15 - 08:39 AM]
"Chicago P.D." Tied for #1 In Its Time Period in Adults 18-49 and Ranks #1 Outright in Adults 18-34 and All Key Adult-Female Demos
NBC spins the numbers for Wednesday, January 21.

[01/22/15 - 08:24 AM]
Wednesday's Broadcast Ratings: "Empire" Rises Yet Again for FOX
The newcomer rises to another series high in its third week.

[01/21/15 - 12:48 PM]
"K.C. Undercover," Starring Zendaya, Premieres Big on Disney Channel After Strong Watch Disney Channel App Debut, Sacks Competition, Is #1 Cable TV Telecast Year-to-Date Among Kids 2-11, 6-11 and Tweens
Disney Channel spins the numbers for Sunday, January 18.

[01/21/15 - 12:09 PM]
Sunday's "UFC Fight Night" on FOX Sports 1 is Most-Watched MMA Event on Cable Since 2009
FOX Sports spins the numbers for Sunday, January 18.

[01/21/15 - 11:06 AM]
"48 Hours: Murder in Pinyon Pines" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, January 17.

[01/21/15 - 10:22 AM]
Critically Acclaimed "12 Monkeys" Delivers Highest L+3 Lift Ever for a Syfy Series Premiere, Leaping 85 Percent to One Million Adults 18-49
Syfy spins the numbers for Friday, January 16.