Record Ratings by Bravo Earns Best April in Network's History Among All Key Demos
Bravo Digital And Mobile Record Best April In Video Streams
NEW YORK - May 2, 2011 - Bravo Media continues record-ratings success earning its best April in network history, delivering its sixth consecutive month of year-over-year growth among all key demos, according to Nielsen Media Research. The network averaged 498,000 adults 18-49 and 770,000 total viewers this past month in primetime, marking a 13 percent increase among adults 18-49 and 2 percent growth among total viewers compared to April 2010. Maintaining its No. 1 position as the most affluent, educated and engaged audience in cable entertainment, Bravo is the No. 11 network in primetime among all cable entertainment networks in the coveted adult 18-49 demo year-to-date. For more information, visit www.BravoTV.com and follow us on Twitter at https://twitter.com/BravoPR.
Fans helped Bravo Digital post remarkable double-digit growth, recording its best April ever in video streams. BravoTV.com garnered over 4.7 million video streams and more than 107 million page views, up 13% percent and 17% percent respectively compared to April 2010. Bravo Mobile also delivered its best April in network history among page views and video streams.
The network's remarkable month was fueled by watercooler hits including the Emmy Award winning "Top Chef," the #1 food show on cable among adults 18-49. Averaging 1.3 million total viewers and 861,000 adults 18-49, season three of "Top Chef Masters" recorded double-digit growth with a 19 percent increase (total viewers) and 26 percent increase (adults 18-49) compared to the previous season. Hosted by Andy Cohen, Bravo's interactive late night talk show "Watch What Happens: Live" season four is averaging 1.5 million total viewers and 949,000 adults 18-49 to-date, up 8 percent (vs. 1,354,000 and vs. 877,000) compared to the previous season.
Source: Nielsen Media Research, L7 data through 4/10/11 blended with LS data through 4/24/11, NHI calendar, M-Su 8P-11P. Upscale/educated/engaged: VPVH, L7 data, P18-49, UD $125K+ W/1+ College=Yes, M-Su 8P-11P, 12/27/10-4/10/11, includes cable nets, standard minimums, Nielsen IAG Research, 04/01/2011-04/24/2011, P18-49., primetime only, non sports, includes measured cable networks. 2011TD network rank: Mon-Sun 8P-11P, includes ad supported cable entertainment networks that air in more than 50% of the daypart through 4/24/11. #1 food show: P18-49, regular season episodes 2010TD (through 4/24/11). TCM3 comparison to equivalent number of episodes of prior season, LS data. Digital: Omniture SiteCatalyst, data ranges as noted.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.