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[05/05/11 - 10:49 AM]
Jay Leno and Jimmy Fallon Are #1 vs. ABC and CBS Competition for the Late-Night Week of April 25-29
NBC spins the late-night numbers for the week of April 25-29.
[via press release from NBC]

JAY LENO AND JIMMY FALLON ARE #1 VS. ABC AND CBS COMPETITION FOR THE LATE-NIGHT WEEK OF APRIL 25-29

'TONIGHT' DELIVERS ITS BIGGEST 18-49 AND TOTAL-VIEWER RESULTS IN FIVE WEEKS, JIMMY GENERATES A 12-WEEK HIGH IN 18-49 AND A 19-WEEK HIGH IN TOTAL VIEWERS

SEASON TO DATE, 'TONIGHT' IS UP 19 PERCENT IN TOTAL VIEWERS VS. LAST YEAR AND JIMMY FALLON GROWS BY 14 PERCENT

'LAST CALL WITH CARSON DALY' IS UP SEASON TO DATE BY 6 PERCENT IN 18-49 VIEWERS AND 17 PERCENT IN TOTAL VIEWERS

UNIVERSAL CITY, Calif. - May 5, 2011 - NBC's late-night lineup has delivered #1 finishes for the week of April 25-29, with "The Tonight Show with Jay Leno" out-performing CBS's "Late Show with David Letterman" and ABC's combination of "Nightline" and "Jimmy Kimmel Live" in 18-49 viewers, total viewers and most other key ratings categories. At 12:35 a.m. ET, "Late Night with Jimmy Fallon" topped CBS's "Late Late Show with Craig Ferguson" and ABC's "Kimmel" in 18-49 viewers, total viewers and most other key categories. Note that "Late Late Show" was in rebroadcast Monday through Wednesday.

Jay delivered his biggest audiences in 18-49 and total viewers in five weeks (since the week of March 21-25), while Jimmy generated his top 18-49 viewership in 12 weeks (since January 31-February 4) and biggest overall audience in 19 weeks (December 13-17). Jay averaged 1.288 million adults 18-49 and 3.832 million viewers overall for the week, while Jimmy delivered 873,000 adults 18-49 and 1.900 million viewers overall. At 1:35 a.m. ET, "Last Call with Carson Daly" hit a five-week high in 18-49 viewers (526,000) and a 10-week high in total viewers (1.074 million).

So far during the 2010-11 television season versus the first 32 weeks of last season, "Tonight" is up by 19 percent in total viewers (3.856 million vs. 3.240 million), while "Late Show" is down 10 percent (3.558 million vs. 3.950 million). At 12:35 a.m. ET, Jimmy Fallon is up 14 percent versus his year-ago pace in total viewers (1.766 million vs. 1.546 million), while "Late Late Show" is down 7 percent (1.756 million vs. 1.883 million).

At 1:35 a.m. ET, "Last Call with Carson Daly" is up so far this season versus one year ago by 6 percent in 18-49 viewers (496,000 vs. 469,000) and up 17 percent in total viewers (992,000 vs. 851,000).

Jay Leno has ranked #1 for 30 of 32 weeks this season versus "Late Show" in viewers 18-49 and total viewers. Jimmy Fallon has ranked #1 versus "Late Late Show" in viewers 18-49 for 32 of 32 weeks this season. In total viewers, Jimmy has won 18 of the last 24 weeks versus "Late Late Show."

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 25-29. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.8/3

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 0.9/3

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/2*

12:35-1:35 a.m. ET
NBC "Late Night," 0.7/3
CBS "Late Late Show," 0.5/3*

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3*

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.8 million viewers
CBS "Late Show," 3.2 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.0 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.8 million viewers*

12:35-1:35 a.m. ET
NBC "Late Night," 1.9 million viewers
CBS "Late Late Show," 1.6 million viewers*

1:35-2:05 a.m. ET
NBC "Last Call," 1.1 million viewers*

* "Late Late Show" was in rebroadcast Monday through Wednesday and Friday's "Kimmel" was an encore. Thursday's "Last Call" is excluded from these averages due to low clearances for coverage of the Royal Wedding.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 1.0 rating, 4 share
CBS "Late Show," 0.9/4

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 1.0/4

12:05-1:05 a.m. ET
ABC "Kimmel," 0.5/3

12:35-1:35 a.m. ET
NBC "Late Night," 0.6/3
CBS "Late Late Show," 0.5/3

1:35-2:05 a.m. ET
NBC "Last Call," 0.4/3

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.9 million viewers
CBS "Late Show," 3.6 million viewers

11:35 p.m.-12:05 a.m. ET
ABC "Nightline," 4.0 million viewers

12:05-1:05 a.m. ET
ABC "Kimmel," 1.7 million viewers

12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.8 million viewers

1:35-2:05 a.m. ET
NBC "Last Call," 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF APRIL 25-29:

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6

TBS, 11 p.m.-midnight, "Conan," 0.3 (in encore telecasts)

TBS, midnight-1 a.m., "Lopez Tonight," 0.2 (in encore telecasts)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0

Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.31 million viewers

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m. "The Daily Show," 1.7 million

Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2 million

TBS, 11 p.m.-midnight, "Conan," 0.7 million (in encore telecasts)

TBS, midnight-1 a.m., "Lopez Tonight," 0.4 million (in encore telecasts)

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.3 million

Adult Swim, 12:30-1:30 a.m. ET, 1.4 million





  [may 2011]  
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