or


[05/09/11 - 09:00 AM]
ABC's "Brothers & Sisters" Finale Surges to its Best Results in 2 Months
ABC spins the numbers for Sunday, May 8.

[via press release from ABC]

ABC's "Brothers & Sisters" Finale Surges to its Best Results in 2 Months

Some early info on ABC's Sunday, ahead of the regular press release.

· Surging week to week by double-digit percentages in viewers (+26%) and young adults (+25%), ABC's "Brothers & Sisters" generated its strongest performance in 2 months - since 3/6/11.

...more to come.

Quick Take for Sunday, May 8, 2011 (Fast Affiliate Live + Same Day Ratings)

Opposite Season Finale Programming on CBS, ABC Runs No. 2 on Sunday In Viewers and Young Adults, While Ranking No. 1 Among Key Women

ABC's "AFHV" Runs a Strong No. 2 in the 7pm Hour with Viewers and Young Adults

Growing its Audience Year to Year in the 8pm Hour, ABC's "Home Edition" Defeats NBC's "Celebrity Apprentice" in Viewers and Young Adults

Sunday's Most-Watched Scripted Show, ABC's "Desperate Housewives" Builds its Overall Audience Week to Week and Wins its Hour with Viewers and Young Adults

Surging by Double-Digit Percentages Week to Week, the Season Finale of ABC's "Brothers & Sisters" Marks the Series' Strongest Performance in 2 Months

Sunday Night (7:00-11:00 p.m.)

Up against CBS with three hours of season finale programming on the night, ABC finished No. 2 on Sunday in Total Viewers (7.8 million) and Adults 18-49 (2.1/6-tie), while ranking No. 1 with key Women (W18-34/W18-49).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite an above average installment of CBS' "60 Minutes" featuring a well-publicized interview with President Obama, ABC's "America's Funniest Home Videos" earned second place in the 7:00 p.m. hour with viewers (6.4 million) and young adults (1.7/6).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building over its lead-in at 8:00 p.m. against the opening hour of CBS' 2-hour "Amazing Race XVIII" season finale, ABC's "Extreme Makeover: Home Edition" ran as the 2nd-most-watched TV show overall in its time slot, outdrawing the first hour of NBC's 3-hour "Celebrity Apprentice" by 2.1 million viewers (8.0 million vs. 5.9 million) and by 11% in Adults 18-49 (2.1/6 vs. 1.9/6). The broad-appealing ABC unscripted series was the No. 1 broadcast show in the hour with Kids 2-11.

· "Home Edition" posted year-over-year gains in Total Viewers, rising over the same night last year by 4% (8.0 million vs. 7.7 million).

"Desperate Housewives" (9:00-10:00 p.m.)

ABC's "Desperate Housewives" moved up to No. 1 in the 9 o'clock hour among Total Viewers (9.7 million) and Adults 18-49 (2.8/7), beating out the second hours of both CBS' "Amazing Race" (8.8 million and 2.6/6) and NBC's "Celebrity Apprentice" (7.1 million and 2.4/6), as well as Fox's original animated comedies ("Family Guy"/"Cleveland Show" = 5.6 million and 2.7/7). In addition, "Housewives" stood as Sunday's most-watched scripted program for the 2nd week running.

· Despite facing stiff competition, "Housewives" grew its overall audience week to week (+3% - 9.7 million vs. 9.4 million).

"Brothers & Sisters" (10:00-11:00 p.m.)

The season finale of ABC's "Brothers & Sisters" tied CBS' season finale of "CSI: Miami" in 10 o'clock hour with Adults 18-49 (2.0/5), and beat out the CBS drama across all key Women (W18-34/W18-49/W25-54).

· Surging week to week by double-digit percentages in viewers (+26% - 7.2 million vs. 5.7 million) and young adults (+25% - 2.0/5 vs. 1.6/4), ABC's "Brothers & Sisters" generated its strongest performance in 2 months - since 3/6/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 41% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 5/8/11.





  [may 2011]  
S
M
T
W
T
F
S


· BROTHERS & SISTERS (ABC)









most recent ratings | view all posts
[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/16/15 - 11:13 AM]
"Mann & Wife" Viewership Grows in Week Two, Second Episode Becomes Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, April 14.

[04/16/15 - 10:45 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Competition for Week of April 6-10
NBC spins the late-night numbers for the week of April 6-10.

[04/16/15 - 08:39 AM]
Repeat of "Law & Order: SVU" Matches the Show's Highest Rating This Season for a Regular-Slot Rebroadcast
NBC spins the numbers for Wednesday, April 15.

[04/16/15 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "Survivor"
The Eye leads both categories for the second week in a row.

[04/16/15 - 08:29 AM]
"Nashville" Builds Week to Week in Adults 18-49 and Scores Big Live + 3 Day Gains
ABC spins the numbers for Wednesday, April 15.

[04/15/15 - 01:48 PM]
"Bering Sea Gold" #1 on Friday Among Men and Persons and Hits Season High Ratings Among Teen Viewers
Discovery spins the numbers for Friday, April 10.