or


[05/10/11 - 10:43 AM]
"Why Not? With Shania Twain" Posts Highest OWN Premiere Since Network Launch Weekend
OWN spins the numbers for Sunday, May 8.

[via press release from OWN]

"WHY NOT? WITH SHANIA TWAIN" POSTS HIGHEST OWN PREMIERE SINCE NETWORK LAUNCH WEEKEND

New Series Premiere Ranks Third In Key Demo Among All Ad-Supported Cable Networks in its Time Period

OWN: Oprah Winfrey Network's new original series "Why Not? With Shania Twain," which premiered Sunday, May 8 at 11 p.m. ET/PT, debuted as the highest rated premiere to date outside of launch weekend for the network and posted triple digit growth across all key demos versus year ago Discovery Health numbers (.80 W25-54, 839,000 total viewers; +321% W25-54, +230% P2+ vs. YAGO). The series ranked third in its timeslot in the key female demo among 88 ad-supported cable networks. "Why Not? with Shania Twain" moves to its regular time period Sundays at 10 p.m. ET/PT this week (May 15).

"We are grateful Shania and The Judds were willing to trust us to share their compelling life stories in a way we have never seen before," said Lisa Erspamer, chief creative officer, OWN. "We are thrilled that viewers are tuning in to spend their Sunday nights with OWN."

Additionally, for the fifth consecutive week, Sunday night originals posted double digit gains across all key demos versus Discovery Health year ago numbers.

"Season 25: Oprah Behind the Scenes" (Sundays at 8 p.m. ET/PT) posted its fifth consecutive week of double digit growth in the key female demo versus year ago numbers (+94% W25-54).

The finale of "The Judds" (Sundays at 10 p.m. ET/PT) ranked #19 in timeslot among 88 ad-supported cable networks and posted double digit growth in the key female demo throughout the entire season versus year ago numbers (+85% W25-54).

Sunday, May 8, 2011

Why Not? with Shania Twain (11 PM)
· .80 W25-54/ .84 HH/ 839,000 P2+.
· Growth vs. DHLTH benchmarks: +321% W25-54, +223% HH, +230% P2+ versus YAGO May '10.
· Ranked #3 among ad-supported cable networks in the time period.

The Judds (10 PM)
· .48 W25-54/ .63 HH/ 555,000 P2+.
· Growth vs. DHLTH benchmarks: +85% W25-54, +85% HH, +51% P2+ versus YAGO May '10.
· Ranked #19 among ad-supported cable networks in the time period.

Season 25: Oprah Behind the Scenes (8 PM)
· .33 W25-54/ .33 HH/ 311,000 P2+.
· Growth vs. DHLTH benchmarks: +94% W25-54, +32% HH, +23% P2+ versus YAGO May '10.

Sunday Prime
· .36 W25-54/ .43 HH/ 402,000 P2+.
· Growth vs. DHLTH benchmarks: +57% W25-54, +48% HH, +35% P2+ versus YAGO May '10.

Source: Nielsen Media Research OWN ratings are coverage ratings. *DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.





  [may 2011]  
S
M
T
W
T
F
S


· JUDDS, THE (OWN)
· SEASON 25: OPRAH BEHIND THE SCENES (OWN)
· WHY NOT? WITH SHANIA TWAIN (OWN)





most recent ratings | view all posts
[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/16 - 01:27 PM]
Saturday's Broadcast Ratings: ABC Tops Modest Evening in Viewers, Demos
The Alphabet wins the night with under three million viewers and a 0.5 rating among adults 18-49.

[07/17/16 - 01:17 PM]
Friday's Broadcast Ratings: NBC Tops Demo Race with "Got Talent" Encore
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[07/15/16 - 09:09 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as "Big Brother" Rises
The Eye leads the night in both total viewers and adults 18-49.

[07/14/16 - 08:46 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Claim Top Spots
The Peacock's summer franchise holds off "The ESPY Awards" on ABC and "Big Brother" on CBS.

[07/13/16 - 12:40 PM]
"VH1's Hip Hop Honors" Scores More Than Three Million Viewers
VH1 spins the numbers for Monday, July 11.