or


[05/10/11 - 10:43 AM]
"Why Not? With Shania Twain" Posts Highest OWN Premiere Since Network Launch Weekend
OWN spins the numbers for Sunday, May 8.

[via press release from OWN]

"WHY NOT? WITH SHANIA TWAIN" POSTS HIGHEST OWN PREMIERE SINCE NETWORK LAUNCH WEEKEND

New Series Premiere Ranks Third In Key Demo Among All Ad-Supported Cable Networks in its Time Period

OWN: Oprah Winfrey Network's new original series "Why Not? With Shania Twain," which premiered Sunday, May 8 at 11 p.m. ET/PT, debuted as the highest rated premiere to date outside of launch weekend for the network and posted triple digit growth across all key demos versus year ago Discovery Health numbers (.80 W25-54, 839,000 total viewers; +321% W25-54, +230% P2+ vs. YAGO). The series ranked third in its timeslot in the key female demo among 88 ad-supported cable networks. "Why Not? with Shania Twain" moves to its regular time period Sundays at 10 p.m. ET/PT this week (May 15).

"We are grateful Shania and The Judds were willing to trust us to share their compelling life stories in a way we have never seen before," said Lisa Erspamer, chief creative officer, OWN. "We are thrilled that viewers are tuning in to spend their Sunday nights with OWN."

Additionally, for the fifth consecutive week, Sunday night originals posted double digit gains across all key demos versus Discovery Health year ago numbers.

"Season 25: Oprah Behind the Scenes" (Sundays at 8 p.m. ET/PT) posted its fifth consecutive week of double digit growth in the key female demo versus year ago numbers (+94% W25-54).

The finale of "The Judds" (Sundays at 10 p.m. ET/PT) ranked #19 in timeslot among 88 ad-supported cable networks and posted double digit growth in the key female demo throughout the entire season versus year ago numbers (+85% W25-54).

Sunday, May 8, 2011

Why Not? with Shania Twain (11 PM)
· .80 W25-54/ .84 HH/ 839,000 P2+.
· Growth vs. DHLTH benchmarks: +321% W25-54, +223% HH, +230% P2+ versus YAGO May '10.
· Ranked #3 among ad-supported cable networks in the time period.

The Judds (10 PM)
· .48 W25-54/ .63 HH/ 555,000 P2+.
· Growth vs. DHLTH benchmarks: +85% W25-54, +85% HH, +51% P2+ versus YAGO May '10.
· Ranked #19 among ad-supported cable networks in the time period.

Season 25: Oprah Behind the Scenes (8 PM)
· .33 W25-54/ .33 HH/ 311,000 P2+.
· Growth vs. DHLTH benchmarks: +94% W25-54, +32% HH, +23% P2+ versus YAGO May '10.

Sunday Prime
· .36 W25-54/ .43 HH/ 402,000 P2+.
· Growth vs. DHLTH benchmarks: +57% W25-54, +48% HH, +35% P2+ versus YAGO May '10.

Source: Nielsen Media Research OWN ratings are coverage ratings. *DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.





  [may 2011]  
S
M
T
W
T
F
S


· JUDDS, THE (OWN)
· SEASON 25: OPRAH BEHIND THE SCENES (OWN)
· WHY NOT? WITH SHANIA TWAIN (OWN)





most recent ratings | view all posts
[12/12/17 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC on Top in Viewers, Demos
The Peacock holds off the competition in both categories last night.

[12/11/17 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Another Victory
The Peacock cruises to the top spot among total viewers and adults 18-49.

[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Rise in Latest Victory
The Eye's trio of dramas is up from last week among adults 18-49.

[12/08/17 - 08:21 AM]
Thursday's Broadcast Ratings: NBC Tops Night with "Thursday Night Football"
The Peacock holds off the competition in both total viewers and adults 18-49.

[12/07/17 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
A tight race last night sees "Empire" and "Survivor: Heroes vs. Healers vs. Hustlers" both share the adults 18-49 crown.

[12/06/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock's reality franchise wins the evening in both categories.

[12/05/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "The Voice"
The Peacock tops both adults 18-49 and total viewers last night.

[12/04/17 - 12:06 PM]
Science Channel Scores with Its Highest Rated November Since 2010 in Primetime
Science Channel further spins the numbers for the month of November.

[12/04/17 - 08:17 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Continue Reign
The Peacock cruises to another victory in total viewers and adults 18-49.

[12/03/17 - 11:15 AM]
FOX Sports Super Saturday Records Huge Viewership Numbers for Big Ten and Big 12 Championships
FOX Sports spins the numbers for Saturday, December 3.

[12/03/17 - 08:27 AM]
Saturday's Broadcast Ratings: College Football Pushes FOX to Top Spot
The network leads the night in both total viewers and adults 18-49.

[12/02/17 - 08:52 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges the night in adults 18-49, easily tops total viewers.

[12/01/17 - 08:18 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Hold Off Competition
The Peacock takes home top honors in total viewers and adults 18-49.

[11/30/17 - 08:15 AM]
Wednesday's Broadcast Ratings: CBS Edges Tight Demo Race with NBC, FOX
The Eye wins the night among adults 18-49 while NBC is the most-watched broadcaster.