or


[05/11/11 - 03:20 PM]
"Becoming Chaz" Launches OWN Documentary Club Ranking Fifth Among All Ad-Supported Cable
OWN spins the numbers for Tuesday, May 10.

[via press release from OWN]

"BECOMING CHAZ" LAUNCHES OWN DOCUMENTARY CLUB RANKING FIFTH AMONG ALL AD-SUPPORTED CABLE

OWN: Oprah Winfrey Network launched the OWN Documentary Club Tuesday night with the world television premiere of "Becoming Chaz" (May 11 from 9-10:30 p.m. ET/PT) ranking fifth in its time period among all ad-supported cable networks in the key female demo (.68 W25-54 rating). The network also scored triple digit growth across all key demos versus year ago Discovery Health numbers (+162% W25-54).

Immediately following the documentary premiere, OWN Documentary Club collaborator Rosie O'Donnell hosted "The Doc Club with Rosie O'Donnell" a conversation with Chaz Bono and girlfriend Jennifer Elia, taking questions from the audience and at-home callers. "The Doc Club with Rosie O'Donnell" (10:30-11:30 p.m. ET/PT) posted a .45 W25-54 rating and saw double-digit growth in the key female demo versus year ago Discovery Health numbers (+96% W25-54).

"This is a fantastic debut for the OWN Documentary Club," said Lisa Erspamer, chief creative officer, OWN. "We are pleased viewers tuned in to follow along with Chaz on his journey and continued with Rosie for the in-depth discussion."

Tuesday, May 10, 2011

Becoming Chaz (9 PM)
· .68 W25-54/ .68 HH/ 705,000 P2+.
· Growth vs. DHLTH benchmarks: +162% W25-54, +143% HH, +137% P2+ versus YAGO May '10.
· Ranked #5 among ad-supported cable networks in the time period.

The Doc Club with Rosie O'Donnell (10:30PM)
· .45 W25-54/ .42 HH/ 428,000 P2+.
· Growth vs. DHLTH benchmarks: +96% W25-54, +50% HH, +60% P2+ versus YAGO May '10.
· Ranked #11 among ad-supported cable networks in the time period.

Competitive performance W25-54 average from 9-10:30 p.m.
1. TNT: NBA Playoffs - 1.23 W25-54
2. USA: "Law & Order SVU" - 1.16 W25-54
3. Discovery: "Deadliest Catch;" "Swamp Brothers" - 1.15 W25-54
4. MTV: "16 and Pregnant"; "Worst. Prom. Ever." - .81 W25-54
5. OWN: "Becoming Chaz" - .68 W25-54

Source: Nielsen Media Research OWN ratings are coverage ratings. *DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.

OWN Documentary Club aims to engage audiences in the same manner that Oprah's Book Club significantly changed the reading habits of the country, and was created to spotlight cinematic documentaries that inspire and entertain. Rosie O'Donnell is a collaborator for the OWN Documentary Club selecting key films and hosting specials that inspire deeper conversations.

The network's upcoming OWN Documentary Club films will include Sons of Perdition (June 2), Serving Life (July 28), and Life 2.0 (August).





  [may 2011]  
S
M
T
W
T
F
S


· 16 & PREGNANT (MTV)
· DEADLIEST CATCH (DISCOVERY)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· SWAMP BROTHERS (DISCOVERY)
· WORST PROM EVER (MTV)











most recent ratings | view all posts
[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.

[01/28/15 - 01:19 PM]
"Gold Rush" Sets Season Record with More Than Six Million Viewers on Friday, January 23
Discovery spins the numbers for Friday, January 23.

[01/28/15 - 01:16 PM]
Premiere of "Ellen's Design Challenge" Captures #1 Spot on HGTV's Monday Night Lineup
HGTV spins the numbers for Monday, January 26.

[01/28/15 - 08:58 AM]
"Live with Kelly and Michael" Is the Week's No. 2 Syndicated Talk Show
Disney-ABC Domestic Television spins the numbers for the week of January 12-16.