or


[05/11/11 - 03:20 PM]
"Becoming Chaz" Launches OWN Documentary Club Ranking Fifth Among All Ad-Supported Cable
OWN spins the numbers for Tuesday, May 10.

[via press release from OWN]

"BECOMING CHAZ" LAUNCHES OWN DOCUMENTARY CLUB RANKING FIFTH AMONG ALL AD-SUPPORTED CABLE

OWN: Oprah Winfrey Network launched the OWN Documentary Club Tuesday night with the world television premiere of "Becoming Chaz" (May 11 from 9-10:30 p.m. ET/PT) ranking fifth in its time period among all ad-supported cable networks in the key female demo (.68 W25-54 rating). The network also scored triple digit growth across all key demos versus year ago Discovery Health numbers (+162% W25-54).

Immediately following the documentary premiere, OWN Documentary Club collaborator Rosie O'Donnell hosted "The Doc Club with Rosie O'Donnell" a conversation with Chaz Bono and girlfriend Jennifer Elia, taking questions from the audience and at-home callers. "The Doc Club with Rosie O'Donnell" (10:30-11:30 p.m. ET/PT) posted a .45 W25-54 rating and saw double-digit growth in the key female demo versus year ago Discovery Health numbers (+96% W25-54).

"This is a fantastic debut for the OWN Documentary Club," said Lisa Erspamer, chief creative officer, OWN. "We are pleased viewers tuned in to follow along with Chaz on his journey and continued with Rosie for the in-depth discussion."

Tuesday, May 10, 2011

Becoming Chaz (9 PM)
· .68 W25-54/ .68 HH/ 705,000 P2+.
· Growth vs. DHLTH benchmarks: +162% W25-54, +143% HH, +137% P2+ versus YAGO May '10.
· Ranked #5 among ad-supported cable networks in the time period.

The Doc Club with Rosie O'Donnell (10:30PM)
· .45 W25-54/ .42 HH/ 428,000 P2+.
· Growth vs. DHLTH benchmarks: +96% W25-54, +50% HH, +60% P2+ versus YAGO May '10.
· Ranked #11 among ad-supported cable networks in the time period.

Competitive performance W25-54 average from 9-10:30 p.m.
1. TNT: NBA Playoffs - 1.23 W25-54
2. USA: "Law & Order SVU" - 1.16 W25-54
3. Discovery: "Deadliest Catch;" "Swamp Brothers" - 1.15 W25-54
4. MTV: "16 and Pregnant"; "Worst. Prom. Ever." - .81 W25-54
5. OWN: "Becoming Chaz" - .68 W25-54

Source: Nielsen Media Research OWN ratings are coverage ratings. *DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.

OWN Documentary Club aims to engage audiences in the same manner that Oprah's Book Club significantly changed the reading habits of the country, and was created to spotlight cinematic documentaries that inspire and entertain. Rosie O'Donnell is a collaborator for the OWN Documentary Club selecting key films and hosting specials that inspire deeper conversations.

The network's upcoming OWN Documentary Club films will include Sons of Perdition (June 2), Serving Life (July 28), and Life 2.0 (August).





  [may 2011]  
S
M
T
W
T
F
S


· 16 & PREGNANT (MTV)
· DEADLIEST CATCH (DISCOVERY)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· SWAMP BROTHERS (DISCOVERY)
· WORST PROM EVER (MTV)





most recent ratings | view all posts
[12/12/17 - 08:16 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC on Top in Viewers, Demos
The Peacock holds off the competition in both categories last night.

[12/11/17 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Another Victory
The Peacock cruises to the top spot among total viewers and adults 18-49.

[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Rise in Latest Victory
The Eye's trio of dramas is up from last week among adults 18-49.

[12/08/17 - 08:21 AM]
Thursday's Broadcast Ratings: NBC Tops Night with "Thursday Night Football"
The Peacock holds off the competition in both total viewers and adults 18-49.

[12/07/17 - 08:31 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, CBS Leads Total Viewers
A tight race last night sees "Empire" and "Survivor: Heroes vs. Healers vs. Hustlers" both share the adults 18-49 crown.

[12/06/17 - 08:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos with "The Voice"
The Peacock's reality franchise wins the evening in both categories.

[12/05/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Stays on Top with "The Voice"
The Peacock tops both adults 18-49 and total viewers last night.

[12/04/17 - 12:06 PM]
Science Channel Scores with Its Highest Rated November Since 2010 in Primetime
Science Channel further spins the numbers for the month of November.

[12/04/17 - 08:17 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Continue Reign
The Peacock cruises to another victory in total viewers and adults 18-49.

[12/03/17 - 11:15 AM]
FOX Sports Super Saturday Records Huge Viewership Numbers for Big Ten and Big 12 Championships
FOX Sports spins the numbers for Saturday, December 3.

[12/03/17 - 08:27 AM]
Saturday's Broadcast Ratings: College Football Pushes FOX to Top Spot
The network leads the night in both total viewers and adults 18-49.

[12/02/17 - 08:52 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges the night in adults 18-49, easily tops total viewers.

[12/01/17 - 08:18 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Hold Off Competition
The Peacock takes home top honors in total viewers and adults 18-49.

[11/30/17 - 08:15 AM]
Wednesday's Broadcast Ratings: CBS Edges Tight Demo Race with NBC, FOX
The Eye wins the night among adults 18-49 while NBC is the most-watched broadcaster.