Friday the 13th Program Event Scares Up Record Performance, Huge Audience Gains for the Hub TV Network Led by Marathon of "R.L. Stine's The Haunting Hour: The Series"
(Los Angeles, Ca.) For The Hub, a TV network for children and their families, Friday the 13th of May was not unlucky, it was record-breaking. A special event marathon of four back-to-back episodes of its popular, live-action series "R.L. Stine's The Haunting Hour: The Series," the series "Family Game Night" and a presentation of the hit feature film Gremlins delivered huge week-to-week time period gains for The Hub and fueled the network to its best-ever Friday night Prime Time performance.
The "The Friday the 13th" programming event featured four back-to-back episodes of "R.L. Stine's The Haunting Hour: The Series" (5-7 p.m. ET), followed by the series "Family Game Night" (7-8 p.m. ET) and the film Gremlins (8-10:30 p.m. ET).
For the time period, the potent two-hour stack of "R.L. Stine's The Haunting Hour: The Series" delivered huge audience gains in virtually every key target demographic including Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households (highlights below).
Powered by the strong Friday program performances, for the week The Hub delivered significant audience increases in key target demos in Total Day and Prime Time including Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, and Persons 2+ and Households (highlights below).
Daypart Performance Highlights (all times ET):
The Hub Network's Friday the 13th event powered the network to its best-ever Friday night Prime Time performance among Kids 2-11 (126,000) and Kids 6-11 (106,000).
For the week (May 9-15) in Total Day, The Hub garnered solid week-to-week delivery gains with key demos, including Kids 2-11 (+44%, 26,000), Kids 6-11 (+60%, 16,000), Women 18-49 (+18%, 13,000), Adults 18-49 (+29%, 27,000) and Persons 2+ (24%, 67,000).
In Prime (Monday-Sunday, 8-11 p.m.), The Hub delivered strong week-to-week delivery increases with several key demos, including gains with Kids 2-11 (+44%, 36,000), Kids 6-11 (+100%, 30,000), Women 18-49 (+12%, 19,000), Adults 18-49 (+16%, 36,000), Persons 2+ (+15%, 97,000) and Households (+12%, 66,000).
Program Highlights (all times ET):
For the time period (5-7 p.m.) the potent two-hour stack of "R.L. Stine's The Haunting Hour: The Series" delivered huge weekly audience gains in virtually every key target demographic including Kids 2-11 (+740%, 84,000), Kids 6-11 (+729%, 58,000), Women 18-49 (+950%, 42,000), Adults 18-49 (+725%, 66,000), Persons 2+ (+533%, 171,000) and Households (+354%, 109,000).
The movie presentation of Gremlins (Friday 8-10:30 p.m.) delivered triple-digit percent weekly gains with Kids 2-11 (+104%, 157,000), Kids 6-11 (+198%, 134,000), Women 18-49 (+200%, 48,000), Adults 18-49 (+140%, 72,000), Persons 2+ (+103%, 288,000) and Households (+101%, 191,000).
The movie presentation of Gremlins (Friday, 8-10:30 p.m.) delivered the highest ever audience among Kids 6-11 (134,000) for a movie on The Hub.
"Family Game Night" (Friday 7 p.m.) garnered week-to-week delivery growth with key demos, including Kids 2-11 (+94%, 97,000), Kids 6-11 (+74%, 75,000), Women 18-49 (+42%, 37,000), Adults 18-49 (+79%, 59,000), Persons 2+ (+40%, 179,000) and Households (+43%, 107,000).
(Source: Nielsen; program based dayparts; most current; 5/9/11-5/15/11 vs 5/2/11-5/8/11, growth by delivery)
About The Hub
THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 62 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.