or


[05/17/11 - 10:54 AM]
Friday the 13th Program Event Scares Up Record Performance, Huge Audience Gains for the Hub TV Network Led by Marathon of "R.L. Stine's The Haunting Hour: The Series"
The Hub spins the numbers for Friday, May 13.

[via press release from The Hub]

Friday the 13th Program Event Scares Up Record Performance, Huge Audience Gains for the Hub TV Network Led by Marathon of "R.L. Stine's The Haunting Hour: The Series"

(Los Angeles, Ca.) For The Hub, a TV network for children and their families, Friday the 13th of May was not unlucky, it was record-breaking. A special event marathon of four back-to-back episodes of its popular, live-action series "R.L. Stine's The Haunting Hour: The Series," the series "Family Game Night" and a presentation of the hit feature film Gremlins delivered huge week-to-week time period gains for The Hub and fueled the network to its best-ever Friday night Prime Time performance.

The "The Friday the 13th" programming event featured four back-to-back episodes of "R.L. Stine's The Haunting Hour: The Series" (5-7 p.m. ET), followed by the series "Family Game Night" (7-8 p.m. ET) and the film Gremlins (8-10:30 p.m. ET).

For the time period, the potent two-hour stack of "R.L. Stine's The Haunting Hour: The Series" delivered huge audience gains in virtually every key target demographic including Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households (highlights below).

Powered by the strong Friday program performances, for the week The Hub delivered significant audience increases in key target demos in Total Day and Prime Time including Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, and Persons 2+ and Households (highlights below).

Daypart Performance Highlights (all times ET):

The Hub Network's Friday the 13th event powered the network to its best-ever Friday night Prime Time performance among Kids 2-11 (126,000) and Kids 6-11 (106,000).

For the week (May 9-15) in Total Day, The Hub garnered solid week-to-week delivery gains with key demos, including Kids 2-11 (+44%, 26,000), Kids 6-11 (+60%, 16,000), Women 18-49 (+18%, 13,000), Adults 18-49 (+29%, 27,000) and Persons 2+ (24%, 67,000).

In Prime (Monday-Sunday, 8-11 p.m.), The Hub delivered strong week-to-week delivery increases with several key demos, including gains with Kids 2-11 (+44%, 36,000), Kids 6-11 (+100%, 30,000), Women 18-49 (+12%, 19,000), Adults 18-49 (+16%, 36,000), Persons 2+ (+15%, 97,000) and Households (+12%, 66,000).

Program Highlights (all times ET):

For the time period (5-7 p.m.) the potent two-hour stack of "R.L. Stine's The Haunting Hour: The Series" delivered huge weekly audience gains in virtually every key target demographic including Kids 2-11 (+740%, 84,000), Kids 6-11 (+729%, 58,000), Women 18-49 (+950%, 42,000), Adults 18-49 (+725%, 66,000), Persons 2+ (+533%, 171,000) and Households (+354%, 109,000).

The movie presentation of Gremlins (Friday 8-10:30 p.m.) delivered triple-digit percent weekly gains with Kids 2-11 (+104%, 157,000), Kids 6-11 (+198%, 134,000), Women 18-49 (+200%, 48,000), Adults 18-49 (+140%, 72,000), Persons 2+ (+103%, 288,000) and Households (+101%, 191,000).

The movie presentation of Gremlins (Friday, 8-10:30 p.m.) delivered the highest ever audience among Kids 6-11 (134,000) for a movie on The Hub.

"Family Game Night" (Friday 7 p.m.) garnered week-to-week delivery growth with key demos, including Kids 2-11 (+94%, 97,000), Kids 6-11 (+74%, 75,000), Women 18-49 (+42%, 37,000), Adults 18-49 (+79%, 59,000), Persons 2+ (+40%, 179,000) and Households (+43%, 107,000).

(Source: Nielsen; program based dayparts; most current; 5/9/11-5/15/11 vs 5/2/11-5/8/11, growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 62 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [may 2011]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.

[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:22 AM]
"Scandal" and "Grey's" Rank as Thursday's Top 2 Series in Adults 18-49 for the 2nd Consecutive Week
ABC spins the numbers for Thursday, March 26.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 08:55 AM]
"Chicago P.D." Wins the 10 P.M. ET Hour Among the ABC-CBS-NBC Dramas
NBC spins the numbers for Wednesday, March 25.

[03/26/15 - 08:31 AM]
"Modern Family" Dominates at 9pm and Ranks as Wednesday's No. 1 TV Show
ABC spins the numbers for Wednesday, March 25.