or


[05/17/11 - 10:54 AM]
Friday the 13th Program Event Scares Up Record Performance, Huge Audience Gains for the Hub TV Network Led by Marathon of "R.L. Stine's The Haunting Hour: The Series"
The Hub spins the numbers for Friday, May 13.

[via press release from The Hub]

Friday the 13th Program Event Scares Up Record Performance, Huge Audience Gains for the Hub TV Network Led by Marathon of "R.L. Stine's The Haunting Hour: The Series"

(Los Angeles, Ca.) For The Hub, a TV network for children and their families, Friday the 13th of May was not unlucky, it was record-breaking. A special event marathon of four back-to-back episodes of its popular, live-action series "R.L. Stine's The Haunting Hour: The Series," the series "Family Game Night" and a presentation of the hit feature film Gremlins delivered huge week-to-week time period gains for The Hub and fueled the network to its best-ever Friday night Prime Time performance.

The "The Friday the 13th" programming event featured four back-to-back episodes of "R.L. Stine's The Haunting Hour: The Series" (5-7 p.m. ET), followed by the series "Family Game Night" (7-8 p.m. ET) and the film Gremlins (8-10:30 p.m. ET).

For the time period, the potent two-hour stack of "R.L. Stine's The Haunting Hour: The Series" delivered huge audience gains in virtually every key target demographic including Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households (highlights below).

Powered by the strong Friday program performances, for the week The Hub delivered significant audience increases in key target demos in Total Day and Prime Time including Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, and Persons 2+ and Households (highlights below).

Daypart Performance Highlights (all times ET):

The Hub Network's Friday the 13th event powered the network to its best-ever Friday night Prime Time performance among Kids 2-11 (126,000) and Kids 6-11 (106,000).

For the week (May 9-15) in Total Day, The Hub garnered solid week-to-week delivery gains with key demos, including Kids 2-11 (+44%, 26,000), Kids 6-11 (+60%, 16,000), Women 18-49 (+18%, 13,000), Adults 18-49 (+29%, 27,000) and Persons 2+ (24%, 67,000).

In Prime (Monday-Sunday, 8-11 p.m.), The Hub delivered strong week-to-week delivery increases with several key demos, including gains with Kids 2-11 (+44%, 36,000), Kids 6-11 (+100%, 30,000), Women 18-49 (+12%, 19,000), Adults 18-49 (+16%, 36,000), Persons 2+ (+15%, 97,000) and Households (+12%, 66,000).

Program Highlights (all times ET):

For the time period (5-7 p.m.) the potent two-hour stack of "R.L. Stine's The Haunting Hour: The Series" delivered huge weekly audience gains in virtually every key target demographic including Kids 2-11 (+740%, 84,000), Kids 6-11 (+729%, 58,000), Women 18-49 (+950%, 42,000), Adults 18-49 (+725%, 66,000), Persons 2+ (+533%, 171,000) and Households (+354%, 109,000).

The movie presentation of Gremlins (Friday 8-10:30 p.m.) delivered triple-digit percent weekly gains with Kids 2-11 (+104%, 157,000), Kids 6-11 (+198%, 134,000), Women 18-49 (+200%, 48,000), Adults 18-49 (+140%, 72,000), Persons 2+ (+103%, 288,000) and Households (+101%, 191,000).

The movie presentation of Gremlins (Friday, 8-10:30 p.m.) delivered the highest ever audience among Kids 6-11 (134,000) for a movie on The Hub.

"Family Game Night" (Friday 7 p.m.) garnered week-to-week delivery growth with key demos, including Kids 2-11 (+94%, 97,000), Kids 6-11 (+74%, 75,000), Women 18-49 (+42%, 37,000), Adults 18-49 (+79%, 59,000), Persons 2+ (+40%, 179,000) and Households (+43%, 107,000).

(Source: Nielsen; program based dayparts; most current; 5/9/11-5/15/11 vs 5/2/11-5/8/11, growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 62 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [may 2011]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/16/18 - 01:48 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Thursday Night Since Sarah Hughes Won Gold & Bode Miller Took Silver in 2002
NBC further spins the numbers for Thursday, February 15.

[02/16/18 - 09:02 AM]
Thursday's Broadcast Ratings: NBC Rides Winter Olympics to Top Spot
The Peacock leads the night in both total viewers and adults 18-49.

[02/15/18 - 02:51 PM]
Hallmark Channel's Annual "Countdown to Valentine's Day" Programming Event Boosts Network to Lead Cable in Weekend Prime
The Hallmark Channel further spins the numbers for the weeks of January 29 - February 11.

[02/15/18 - 01:58 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Wednesday Night Since Nancy & Tonya in 1994
NBC further spins the numbers for Wednesday, February 14.

[02/15/18 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Tops Valentine's Day with Winter Olympics
The Peacock once again holds off the competition in all categories.

[02/14/18 - 02:34 PM]
NBC Olympics' PyeongChang Coverage Delivered Most Dominant Winter Games Tuesday Night Ever, With TAD of 22.6 Million Viewers
NBC further spins the numbers for Tuesday, February 13.

[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.

[02/14/18 - 09:26 AM]
Tuesday's Broadcast Ratings: Another Night, Another Olympics Win for NBC
The Peacock continues to eclipse the night in total viewers and adults 18-49.

[02/13/18 - 01:56 PM]
Half of All U.S. Television Households Have Watched the PyeongChang Olympics on the Networks of NBCUniversal, With 110 Million TV Viewers Tuning In
NBC further spins the numbers for Monday, February 12.

[02/13/18 - 01:22 PM]
2018 Bounce Trumpet Awards Increases Viewership for the Second Consecutive Year, Seen by 2.4 Million Viewers Sunday Night
Bounce TV spins the numbers for Sunday, February 11.

[02/13/18 - 10:40 AM]
Monday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock dominates the competition once again in total viewers and adults 18-49.

[02/12/18 - 02:14 PM]
Opening Sunday in PyeongChang Delivered Most Dominant Winter Games Sunday Night Ever for NBC Olympics, With TAD of 26 Million Viewers
NBC further spins the numbers for Sunday, February 11.

[02/12/18 - 11:51 AM]
CNN's "The Radical Story of Patty Hearst" Premiere Ranks #1 in Cable News Among Adults 25-54 and 18-34
CNN spins the numbers for Sunday, February 11.

[02/12/18 - 08:30 AM]
Sunday's Broadcast Ratings: Winter Olympics Serve Up Another NBC Win
The Peacock takes home top honors in total viewers and adults 18-49 last night.

[02/12/18 - 08:21 AM]
ABC Draws Highest-Rated "NBA Sunday Showcase" Broadcast Since 2015 for Cleveland Cavaliers-Boston Celtics Showdown
ESPN spins the numbers for Sunday, February 11.