or


[05/24/11 - 09:06 AM]
ABC's "DWTS" Marks Most-Watched-Ever Season/"The Bachelorette" Opens at #1
ABC spins the numbers for Monday, May 23.

[via press release from ABC]

ABC's "DWTS" Marks Most-Watched-Ever Season/"The Bachelorette" Opens at #1

Featuring the Monday finale of DWTS and the season premiere of The Bachelorette, ABC dominated its 4th consecutive Monday of the 2011 May Sweep, defeating runner-up Fox with its season finales (House/The Chicago Code) by 5.6 million viewers and by 31% in Adults 18-49. For the 4th week in a row, the Net topped its broadcast competition in all 6 half-hours of the night with viewers and young adults. In fact on each of the final 11 weeks of the season, ABC qualified as Monday's most-watched television network and delivered the #1 position on the evening in Adults 18-49 on 10 of 11 weeks.

· The Net boosted its year-to-year May Sweep returns on all 4 Mondays, building by 1.1 million viewers and by 6% with young adults over the same night a year ago (5/24/10).

At 8pm, a 1-hour edition of ABC's Dancing with the Stars made it a perfect 10 for 10, ranking #1 in its time period on all 10 telecasts this season in Total Viewers and Adults 18-49. In its time slot, DWTS drew a larger overall audience than the other nets combined and topped Fox's House Finale by 39% with Adults 18-49. The ABC dancing performance program once again registered as Monday's #1 TV show in Total Viewers (10 of 10 telecasts) and Adults 18-49 (9 of 10 telecasts).

· DWTS rose by double-digit percentages over its year-ago Monday finale, gaining 14% in Total Viewers and 15% in Adults 18-49. In fact DWTS drew its biggest-ever audience for a spring finale.

· On average, Season 12 of DWTS grew over Season 11 in Total Viewers (+4%) and in Adults 18-49 (+7%), finishing out as the franchise's most-watched-ever season overall.

On its 7th season opener, ABC's The Bachelorette finished #1 in its 2-hour time period in Total Viewers and Adults 18-49, leading CBS by 27% and 40%, respectively In addition, The Bachelorette was the dominant series in its time slot with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). ABC's The Bachelorette stood the 2nd most-watched TV show of the night, behind only DWTS.

· Building its audience for its 3rd consecutive premiere, it was the most-watched opener overall for The Bachelorette since 2004 - since the premiere of Season 2 on 1/14/04.

Quick Take for Monday, May 23, 2011 (Fast Affiliate Live + Same Day Ratings)

ABC is the Most-Watched Net on Mondays in the Final 11 Weeks Of the Season and No. 1 on 10 of 11 Weeks in Adults 18-49

Leading the 8pm Hour, Season Finale of "DWTS" Draws Larger Overall Audience Than its Network Rivals Combined, and Tops Fox's "House" by 39% in Adults 18-49

Building on its Year-Ago Performance by 14% in Viewers and 15% in Young Adults, "DWTS" Draws its Biggest-Ever Audience for a Spring Finale

ABC's Season Premiere of "The Bachelorette" Leads Its 2-Hour Time Slot in Total Viewers and Young Adults

Building on its 3rd Consecutive Premiere, "The Bachelorette" Draws Most-Watched Opener since 2004

Monday Night (8:00-11:00 p.m.)

Featuring the Monday finale of "DWTS" and the season premiere of "The Bachelorette," ABC dominated its 4th consecutive Monday of the 2011 May Sweep, defeating runner-up Fox with its season finales ("House"/"The Chicago Code") by 5.6 million viewers (13.6 million vs. 8.0 million) and by 31% in Adults 18-49 (3.4/9 vs. 2.6/7). For the 4th week in a row, the Net topped its broadcast competition in all 6 half-hours of the night with viewers and young adults. In fact on each of the final 11 weeks of the season, ABC qualified as Monday's most-watched television network overall and delivered the No. 1 position on the evening in Adults 18-49 on 10 of 11 weeks.

· The Net boosted its year-to-year May Sweep returns on all 4 Mondays, building by 1.1 million viewers and by 6% with young adults over the same night a year ago (12.5 million and 3.2/9 on 5/24/10).

"Dancing with the Stars" (8:00-9:00 p.m.)

At 8:00 p.m., a 1-hour edition of ABC's "Dancing with the Stars" made it a perfect 10 for 10, ranking No. 1 in its time period on all 10 telecasts this season in Total Viewers and Adults 18-49. In its time slot, "DWTS" drew a larger overall audience than the other nets combined (22.2 million vs. 18.3 million) and topped Fox's House Finale by 39% with Adults 18-49 (4.6/13 vs. 3.3/10) . The ABC dancing performance program once again registered as Monday's No. 1 TV show in Total Viewers (10 of 10 telecasts) and Adults 18-49 (9 of 10 telecasts).

· "DWTS" rose by double-digit percentages over its year-ago Monday finale (19.4 million and 4.0/12), gaining 14% in Total Viewers and 15% in Adults 18-49. In fact "DWTS" drew its biggest-ever audience for a spring finale.

· On average, Season 12 of "DWTS" grew over Season 11 in Total Viewers (+4% - 22.3 million vs. 21.4 million) and in Adults 18-49 (+7% - 4.9/13 vs. 4.6/11), finishing out as the franchise's most-watched-ever season overall.

"The Bachelorette" (9:00-11:00 p.m.)

On its 7th season opener, ABC's "The Bachelorette" finished No. 1 in its 2-hour time period in Total Viewers and Adults 18-49, leading CBS by 27% (9.3 million vs. 7.3 million) and 40% (2.8/7 vs. 2.0/5), respectively. In addition, "The Bachelorette" was the dominant series in its time slot with Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). ABC's "The Bachelorette" stood as the 2nd most-watched TV show of the night, behind only "DWTS."

· Building its audience for its 3rd consecutive premiere, it was the most-watched opener overall for "The Bachelorette" since 2004 - since the premiere of Season 2 on 1/14/04.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 41% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 5/23/11.





  [may 2011]  
S
M
T
W
T
F
S


· BACHELORETTE, THE (ABC)
· CHICAGO CODE, THE (FOX)
· DANCING WITH THE STARS (ABC)
· HOUSE (FOX)





most recent ratings | view all posts
[12/06/19 - 08:12 AM]
Thursday's Broadcast Ratings: FOX Wins Big with "Thursday Night Football"
The Cowboys/Bears showdown delivers for the network in all categories.

[12/05/19 - 08:11 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Reclaim Demo Crown
The network leads the night among adults 18-49 while NBC is the most-watched broadcaster.

[12/04/19 - 08:18 AM]
Tuesday's Broadcast Ratings: "How the Grinch Stole Christmas" Wins Demo Race for NBC
The network's annual telecast leads the evening among adults 18-49.

[12/03/19 - 11:00 AM]
A&E Network's "Biography - Garth Brooks: The Road I'm On" Delivers Largest "Biography" Audience in 15 Years with 1.2 Million Total Viewers
A&E spins the numbers for Monday, December 2.

[12/03/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Tops Demos with Fall Finales
"9-1-1" helps spark the network to the demo crown.

[12/03/19 - 07:31 AM]
NBC Wins the November Sweep in Total Viewers for the First Time in 23 Years, Snaps CBS' 18-Year Winning Streak
NBC further spins the numbers for the November sweeps period.

[12/02/19 - 08:15 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Remain on Top
The network cruises to victory in all categories last night.

[12/01/19 - 09:23 AM]
Saturday's Broadcast Ratings: College Football Puts FOX on Top
The network takes home top honors in total viewers and adults 18-49.

[11/30/19 - 08:55 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Win Demo Race
The network takes home the adults 18-49 honors while CBS remains the most-watched broadcaster.

[11/29/19 - 11:18 AM]
Thursday's Broadcast Ratings: NFL Wins Thanksgiving for NBC
The network's primetime telecast of the Saints at Falcons dominates the night in all categories.

[11/29/19 - 08:03 AM]
Wednesday's Broadcast Ratings: CBS Originals Top Viewers, Demos
A new "Survivor: Island of the Idols" is the evening's most-watched program.

[11/27/19 - 08:12 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Viewers, Demos
"NCIS" helps push the Eye in front among both categories.

[11/26/19 - 08:13 AM]
Monday's Broadcast Ratings: ABC, FOX & NBC All Share Demo Honors
The Alphabet however is the most-watched network overall last night.

[11/25/19 - 08:16 AM]
Sunday's Broadcast Ratings: NBC Tops Charts with NFL Coverage
"Sunday Night Football" puts the network in front among total viewers and adults 18-49.

[11/24/19 - 09:07 AM]
Saturday's Broadcast Ratings: College Football on ABC Holds Off Competition
The Alphabet edges FOX in both total viewers and adults 18-49 last night.