[05/24/11 - 11:58 AM]
Disney Channel is TV's No. 1 Network in Total Day and Prime
Disney Channel spins the numbers for the week of May 16-22.

[via press release from Disney Channel]

Weekly Ratings Highlights for May 16-22, 2011 Final National Ratings

Disney Channel is TV's No. 1 Network in Total Day and Prime

~ 4th Consecutive Week at No. 1 in Total Day in Tweens 9-14

~ Over 6 Consecutive Years at No. 1 in Prime in Kids 6-11

World Television Debut of "Sharpay's Fabulous Adventure" Marvelous in Debut

~ Disney Channel's No. 1 May Telecast Ever in Total Viewers and Kids 6-11

~ The Week's No. 1 TV Telecast Among Kids 6-11 and Tweens 9-14

~ No. 1 Entertainment Cable Telecast of the Week in Total Viewers

Encore Preview of Upcoming Original Series "A.N.T. Farm" Impresses

~ The Week's No. 2 TV Telecast Among Kids 6-11 and Tweens 9-14

~ Cable's No. 2 Scripted Live-Action Telecast in Total Viewers Disney Channel: Weekly Highlights During the week of May 16, Disney Channel ranked as TV's No. 1 network in Total Day among Tweens 9-14 (466,000/1.9 rating) for the 4th straight week, and for the 22nd time in the previous 25 weeks. In Prime, Disney Channel stood as cable's No. 1 network for the 315th consecutive week among Kids 6-11 (1.1 million/4.5 rating), representing more than 6 years of dominance on a weekly basis, and placed No. 1 for the 312th time in the previous 315 weeks among Tweens 9-14 (917,000/3.8 rating).

· Sunday's world television premiere of "Sharpay's Fabulous Adventures" (8:00 - 9:45 p.m.) ranked as the week's No. 1 TV telecast among Kids 6-11 (2.1 million/8.4 rating) and Tweens 9-14 (1.7 million/6.9 rating), and cable's No. 1 entertainment telecast in Total Viewers (4.9 million), becoming Disney Channel's most-watched May telecast of all time in Total Viewers and Kids 6-11.

· In its time period, "Sharpay's Fabulous Adventure" more than tripled runner-up Cartoon Network among Kids 6-11 (256% - 2.1 million vs. 590,000) and Tweens 9-14 (277% - 1.7 million vs. 451,000).

· "Sharpay's Fabulous Adventure" out-performed year-ago time period averages by 62% in Kids 6-11 (2.1 million vs. 1.3 million) and by 31% in Tweens 9-14 (1.7 million vs. 1.3 million).

· Sunday's encore preview of upcoming original series "A.N.T. Farm" (9:45 - 10:15 p.m.) stood as the week's No. 3 TV telecast among Kids 6-11 (1.9 million/7.6 rating) and Tweens 9-14 (1.6 million/6.6 rating), and as cable's No. 2 scripted live-action telecast in Total Viewers (4.3 million).

· In its time period, "A.N.T. Farm" out-performed runner-up Nick-at-Nite by 488% among Kids 6-11 (1.9 million vs. 323,000) and by 299% among Tweens 9-14 (1.6 million vs. 401,000).

· Disney Channel claimed TV's Top 2 telecasts among Kids 6-11:

· Disney Channel delivered the week's Top 2 TV telecasts among Tweens 9-14:

Source: NTI, U.S. ratings. 5/16/11-5/22/11, Live + Same Day. Ties based on ratings unless otherwise noted.

  [may 2011]  


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