or


[06/01/11 - 10:51 AM]
The HUB TV Network Generates "Truly Outrageous" Record Ratings With Holiday Weekend Sneak Peek Preview of Summer Programming
The Hub spins the numbers for the week of May 23-29.

[via press release from The Hub]

THE HUB TV NETWORK GENERATES "TRULY OUTRAGEOUS" RECORD RATINGS WITH HOLIDAY WEEKEND SNEAK PEEK PREVIEW OF SUMMER PROGRAMMING

Best-Ever Performances Powered by Special Marathons Of "Jem and the Holograms," "My Little Pony Friendship is Magic," "Pound Puppies," and "Family Game Night," And Solid Performances of Original Series

June 1, 2011

LOS ANGELES - With its special holiday weekend "Summer Sneak Peek," The Hub, a TV network for children and their families, generated record audience deliveries. Among the highlights: its best-ever (since launch on 10-10-10) Saturday performance in key target demos; best year-to-date weekend performance (Total Day, Saturday and Sunday) in virtually all key target demos; and best year-to-date weekly performance (Monday through Sunday, Total Day) among the network's target demo of Kids 6-11.

The network's "Summer Sneak Peek" special lineup of programming included two back-to-back episodes of each of the popular Hasbro Studios-produced series "My Little Pony Friendship is Magic," "Pound Puppies," and "Family Game Night," followed by a three-hour marathon of the first six episodes of "Jem and the Holograms," an animated series which originally aired in the late 1980s and whose fans are passionate and numerous.

In addition, The Hub Original Series "R.L. Stine's The Haunting Hour: The Series" and "Dan Vs." delivered enormous gains versus the previous week in virtually all key target demos.

Network Record Highlights (all times ET)

The Hub delivered its best-ever Saturday (Total Day) performance (6 a.m-6a.m.) among the key target demos of Kids 2-11 (63,000), Kids 6-11 (43,000).

The Hub delivered its best weekend (Total Day, Saturday and Sunday) performance of the year with Kids 2-11 (50,000), Kids 6-11 (35,000) and Women 18-49 (20,000).

The Hub delivered its best weekly (Total Day, Monday through Sunday) performance of the year with Kids 6-11 (20,000).

Daypart Performance Highlights (all times ET)

In Prime Time (Monday-Sunday 8-11 p.m.), The Hub netted triple-digit percent delivery gains over the prior week with the key target demos of Kids 2-11 (+119%, 46,000) and Kids 6-11 (+114%, 30,000), while also earning solid growth with Women 18-49 (+39%, 25,000), Adults 18-49 (+41%, 45,000), and Persons 2+ (+45%, 113,000).

During Weekend Prime (Friday-Sunday 7-11 p.m.), The Hub earned strong delivery increases over the prior week with Kids 2-11 (+91%, 86,000), Kids 6-11 (+86%, 54,000), Women 18-49 (+14%, 32,000), Adults 18-49 (+19%, 57,000), and Persons 2+ (+26%, 167,000).

In Total Day (Monday-Sunday), The Hub garnered week-to-week delivery gains with key demos, including increases with Kids 2-11 (+45%, 32,000), Kids 6-11 (+54%, 20,000), Women 18-49 (+9%, 12,000), Adults 18-49 (+18%, 26,000), and Persons 2+ (+19%, 70,000).

Programming Highlights (all times ET)

Saturday's "Summer Sneak Peek" (10 a.m. - 5 p.m.) earned triple-digit percent delivery gains versus the prior week among Kids 2-11 (+105%, 78,000), Kids 6-11 (+113%, 49,000) and Women 18-49 (+300%, 24,000).

Saturday's "Summer Sneak Peek" kicked off with a block (10 a.m. - 2 p.m.) of the original series "My Little Pony Friendship is Magic," "Pound Puppies" and "Family Game Night", earning triple-digit percent delivery gains versus the prior week among Kids 2-11 (+122%, 109,000), Kids 6-11 (+141%, 65,000) and Women 18-49 (+367%, 28,000).

Saturday's Hub premiere of "Jem and the Holograms" (2-5 p.m.) earned significant double-digit growth versus the prior week, including increases among Kids 2-11 (+61%, 37,000), Kids 6-11 (+65%, 28,000), Women 18-49 (+260%, 18,000), Adults 18-49 (+84%, 35,000), and Persons 2+ (+28%, 83,000).

Friday's (8-10 p.m.) play of the film "Garfield" helped kick off the holiday weekend on a high note, earning week-to-week delivery gains among several key target demos including Kids 2-11 (+276%, 169,000), Kids 6-11 (+252%, 74,000), Adults 18-49 (+27%, 103,000), and Persons 2+ (+44%, 325,000).

Saturday's typically solid Prime Time block (7-9 p.m.) of Hub Original Series garnered significant week-to-week delivery increases among Kids 2-11 (+48%, 49,000), Kids 6-11 (+100%, 36,000), Women 18-49 (+89%, 17,000), Adults 18-49 (+20%, 42,000), and Persons 2+ (+34%, 107,000).

Saturday's new episode of the Hub Original Series "Dan Vs." (8 p.m.) delivered significant gains versus the previous week among Kids 2-11 (+79%, 52,000), Kids 6-11 (+88%, 49,000), and Persons 2+ (+31%, 84,000).

Saturday's episode of The Hub Original Series "R.L. Stine's The Haunting Hour: The Series" (8:30 p.m.) delivered huge, triple-digit increases versus the previous week among Kids 2-11 (+129%, 78,000), Kids 6-11 (+232%, 73,000), Women 18-49 (+1100%, 36,000), Adults 18-49 (+132%, 65,000), and Persons 2+ (+122%, 175,000).

(Source: Nielsen; program based dayparts; most current; 5/23/11-5/29/11 vs 5/16/11-5/22/11; year-to-date is 12/27/10-5/22/11; launch-to-date is 10/11/10-5/22/11, growth by delivery)

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 62 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

You can visit The Hub on Facebook at http://www.facebook.com/#!/hubtvnetwork





  [june 2011]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 08:56 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Blue Bloods" leads the night in both categories.

[01/14/17 - 08:42 AM]
"Shark Tank" Scores a Season High in Viewers
ABC spins the numbers for Friday, January 13.

[01/14/17 - 08:32 AM]
"Grimm" Retains 96% of Last Week's Season Debut in Total Viewers
NBC spins the numbers for Friday, January 13.

[01/13/17 - 04:01 PM]
Science Channel Series Premiere of "MythBusters: The Search" Breaks Into Cable's Top 20 Among Key Demos on Jan. 7
Science Channel further spins the numbers for Saturday, January 7.

[01/13/17 - 11:00 AM]
Travel Channel's "Bizarre Foods: Delicious Destinations" Scores Highest-Rated Season Ever
In the midst of the season, the network quickly commissioned 48 additional episodes that will begin airing in April 2017.

[01/13/17 - 09:30 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye wins the night in total viewers and adults 18-49 despite a repeat "The Big Bang Theory."

[01/12/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Tops Demo Race with Comedies
"Modern Family" helps pave the way to an adults 18-49 victory.

[01/11/17 - 09:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Return Sparks NBC Victory
The Peacock leads the night, which saw the four major broadcast networks carry President Obama's Farewell Address.

[01/10/17 - 11:02 AM]
"Nashville" Premiere Hits All the Right Notes on CMT
CMT further spins the numbers for Thursday, January 5.

[01/10/17 - 09:46 AM]
Monday's Broadcast Ratings: "The Bachelor" Holds Onto Top Spot for ABC
The Alphabet wins the night among adults 18-49.