[06/01/11 - 10:51 AM]
The HUB TV Network Generates "Truly Outrageous" Record Ratings With Holiday Weekend Sneak Peek Preview of Summer Programming
The Hub spins the numbers for the week of May 23-29.

[via press release from The Hub]


Best-Ever Performances Powered by Special Marathons Of "Jem and the Holograms," "My Little Pony Friendship is Magic," "Pound Puppies," and "Family Game Night," And Solid Performances of Original Series

June 1, 2011

LOS ANGELES - With its special holiday weekend "Summer Sneak Peek," The Hub, a TV network for children and their families, generated record audience deliveries. Among the highlights: its best-ever (since launch on 10-10-10) Saturday performance in key target demos; best year-to-date weekend performance (Total Day, Saturday and Sunday) in virtually all key target demos; and best year-to-date weekly performance (Monday through Sunday, Total Day) among the network's target demo of Kids 6-11.

The network's "Summer Sneak Peek" special lineup of programming included two back-to-back episodes of each of the popular Hasbro Studios-produced series "My Little Pony Friendship is Magic," "Pound Puppies," and "Family Game Night," followed by a three-hour marathon of the first six episodes of "Jem and the Holograms," an animated series which originally aired in the late 1980s and whose fans are passionate and numerous.

In addition, The Hub Original Series "R.L. Stine's The Haunting Hour: The Series" and "Dan Vs." delivered enormous gains versus the previous week in virtually all key target demos.

Network Record Highlights (all times ET)

The Hub delivered its best-ever Saturday (Total Day) performance (6 a.m-6a.m.) among the key target demos of Kids 2-11 (63,000), Kids 6-11 (43,000).

The Hub delivered its best weekend (Total Day, Saturday and Sunday) performance of the year with Kids 2-11 (50,000), Kids 6-11 (35,000) and Women 18-49 (20,000).

The Hub delivered its best weekly (Total Day, Monday through Sunday) performance of the year with Kids 6-11 (20,000).

Daypart Performance Highlights (all times ET)

In Prime Time (Monday-Sunday 8-11 p.m.), The Hub netted triple-digit percent delivery gains over the prior week with the key target demos of Kids 2-11 (+119%, 46,000) and Kids 6-11 (+114%, 30,000), while also earning solid growth with Women 18-49 (+39%, 25,000), Adults 18-49 (+41%, 45,000), and Persons 2+ (+45%, 113,000).

During Weekend Prime (Friday-Sunday 7-11 p.m.), The Hub earned strong delivery increases over the prior week with Kids 2-11 (+91%, 86,000), Kids 6-11 (+86%, 54,000), Women 18-49 (+14%, 32,000), Adults 18-49 (+19%, 57,000), and Persons 2+ (+26%, 167,000).

In Total Day (Monday-Sunday), The Hub garnered week-to-week delivery gains with key demos, including increases with Kids 2-11 (+45%, 32,000), Kids 6-11 (+54%, 20,000), Women 18-49 (+9%, 12,000), Adults 18-49 (+18%, 26,000), and Persons 2+ (+19%, 70,000).

Programming Highlights (all times ET)

Saturday's "Summer Sneak Peek" (10 a.m. - 5 p.m.) earned triple-digit percent delivery gains versus the prior week among Kids 2-11 (+105%, 78,000), Kids 6-11 (+113%, 49,000) and Women 18-49 (+300%, 24,000).

Saturday's "Summer Sneak Peek" kicked off with a block (10 a.m. - 2 p.m.) of the original series "My Little Pony Friendship is Magic," "Pound Puppies" and "Family Game Night", earning triple-digit percent delivery gains versus the prior week among Kids 2-11 (+122%, 109,000), Kids 6-11 (+141%, 65,000) and Women 18-49 (+367%, 28,000).

Saturday's Hub premiere of "Jem and the Holograms" (2-5 p.m.) earned significant double-digit growth versus the prior week, including increases among Kids 2-11 (+61%, 37,000), Kids 6-11 (+65%, 28,000), Women 18-49 (+260%, 18,000), Adults 18-49 (+84%, 35,000), and Persons 2+ (+28%, 83,000).

Friday's (8-10 p.m.) play of the film "Garfield" helped kick off the holiday weekend on a high note, earning week-to-week delivery gains among several key target demos including Kids 2-11 (+276%, 169,000), Kids 6-11 (+252%, 74,000), Adults 18-49 (+27%, 103,000), and Persons 2+ (+44%, 325,000).

Saturday's typically solid Prime Time block (7-9 p.m.) of Hub Original Series garnered significant week-to-week delivery increases among Kids 2-11 (+48%, 49,000), Kids 6-11 (+100%, 36,000), Women 18-49 (+89%, 17,000), Adults 18-49 (+20%, 42,000), and Persons 2+ (+34%, 107,000).

Saturday's new episode of the Hub Original Series "Dan Vs." (8 p.m.) delivered significant gains versus the previous week among Kids 2-11 (+79%, 52,000), Kids 6-11 (+88%, 49,000), and Persons 2+ (+31%, 84,000).

Saturday's episode of The Hub Original Series "R.L. Stine's The Haunting Hour: The Series" (8:30 p.m.) delivered huge, triple-digit increases versus the previous week among Kids 2-11 (+129%, 78,000), Kids 6-11 (+232%, 73,000), Women 18-49 (+1100%, 36,000), Adults 18-49 (+132%, 65,000), and Persons 2+ (+122%, 175,000).

(Source: Nielsen; program based dayparts; most current; 5/23/11-5/29/11 vs 5/16/11-5/22/11; year-to-date is 12/27/10-5/22/11; launch-to-date is 10/11/10-5/22/11, growth by delivery)

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 62 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

You can visit The Hub on Facebook at http://www.facebook.com/#!/hubtvnetwork

  [june 2011]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[09/25/23 - 01:21 PM]
TLC's "90 Day: The Last Resort" and "90 Day Fiance: The Other Way" Lead as #1 and #2 Non-Sports Telecasts on Monday Night with Key Women Demos
"90 Day: The Last Resort" earned a 1.53 L3 rating among W25-54, and "90 Day Fiancé: The Other Way" earned a 1.35 L3 rating among W25-54.

[09/25/23 - 11:44 AM]
FOX's "Krapopolis" Posts Most-Watched Animation Series Debut in a Decade
Last night's premiere delivered a 1.2 Live + Same Day rating among Adults 18-49 and 3.6 million Total Viewers.

[09/22/23 - 01:19 PM]
TLC's "Sister Wives" Reaches a Season High and Continues to Rank as the #1 Cable Program of the Week with Women 25-54 with 2.5 Rating
Combined, both "Sister Wives" and "90 Day Fiancé: Before The 90 Days" reached over 4.7 million total linear viewers on Sunday, September 17.

[09/21/23 - 03:31 PM]
NBC Triumphs in Summer for Ninth Straight Year
"America's Got Talent" continued its reign as the most-watched entertainment show of the summer for the 10th straight year.

[09/20/23 - 12:06 PM]
HBO Documentaries Delivered Record Highs This Summer
"Hard Knocks" scores its largest series audience in 13 years while "Telemarketers" is the most-watched HBO documentary series (non-sports) in more than two years.

[09/19/23 - 03:12 PM]
"Monday Night Football" Averages 21.8 Million Viewers across ESPN Platforms during More Than Two Hours of Overlapping Games
The 21,757,000 viewers, which includes fans watching on NFL+, is an increase of 6% from the similar MNF staggered starts in Week 2 of the 2022 season (20.6 million viewers across the same networks).

[09/19/23 - 02:15 PM]
ABC News' 'Nightline' Ranks No. 1 in All Key Demos
"Nightline" surged from the previous week in Total Viewers (+20% - 764,000 vs. 635,000), Adults 25-54 (+62% - 222,000 vs. 137,000) and Adults 18-49 (+100% - 146,000 vs. 73,000), turning in its strongest numbers across the board in 3 months.

[09/19/23 - 12:34 PM]
ESPN/ABC Airs Four of the Top Five Most-Watched Games of Week 3; College GameDay Crushes in Colorado
For the third consecutive week, ESPN platforms presented the most-viewed college football game of the week, as Colorado State/Colorado delivered 9.3 million viewers on ESPN in the late prime window.

[09/19/23 - 11:00 AM]
CBS Dominates Sunday from Sunrise Through Primetime
On Sunday, September 17, CBS had an average-minute audience of 12.3 million viewers across the total day.

[09/19/23 - 10:38 AM]
F1 Singapore Grand Prix Gets Largest Live U.S. Television Audience on Record
The race audience peaked at 1.347 million viewers between 9:45-9:59 a.m. ET.

[09/19/23 - 10:01 AM]
Netflix Top 10 Week of Sept. 11: "Love at First Sight" Debuts at #1; "Dear Child" and "ONE PIECE" Lead TV
"Virgin River" Season 5 reclaimed #2 with 9.6M views, the UK thriller "Who Is Erin Carter?" stayed strong at #3 with 3.8M views and UK comedy series "Top Boy" Season 3 remained at #4 with 3.7M views.

[09/18/23 - 02:16 PM]
"Elemental" Is the Most Viewed Movie Premiere on Disney+ of 2023
"Elemental" is the most watched movie premiere of the year on Disney+ and among its Top 10 movie premieres of all time, earning 26.4 million views in its first five days of streaming.

[09/15/23 - 03:24 PM]
Prime Video Sets NFL Streaming Record with Vikings-Eagles "TNF" Opener
Prime Video averaged 16.6 million viewers (AMA) across all media platforms during last night's Vikings-Eagles showdown, as the defending NFC Champions notched their second win of the season.

[09/15/23 - 07:00 AM]
TMC (Total Minutes Consumed) and Social Media Interactions for 2023 VMAs Biggest Ever on the Heels of MTV's Best VMAs Performance in Four Years on Linear
MTV scored its highest rated VMAs since 2019 on P18-34 (1.14) and since 2020 on P18-49 (1.03).

[09/13/23 - 11:09 AM]
NBC Sports Delivers Most-Watched NTT IndyCar Series Season in 12 Years
Half of the season's 16 races on television delivered a TAD of more than 1 million viewers, tying last year for the highest mark since 2008.