[06/02/11 - 11:58 AM]
History(R) Continues Red Hot Success With Best May of All Time
History spins the numbers for the month of May.

[via press release from History]



Network Continues to Rank in Cable's Top 5 in all Key Demos

New York, June 2, 2011 - HISTORY secured its best May of all time with regularly scheduled hit series leading the charge on Monday nights - with AMERICAN PICKERS and PAWN STARS -Thursday nights - with SWAMP PEOPLE - and Friday nights with AMERICAN RESTORATION.

MAY 2011 vs. MAY 2010

#1 Adults 25-54 up + 26% from May 2010

#1 Adults 18-49 up +30%

#1 Total Viewers up +20%

HISTORY has ranked in the top 10 among Adults 25-54 for 18 consecutive months and the network has been top 5 in 15 of the last 16 months. In addition, May 2011 is the 4th consecutive month that HISTORY has averaged over 900,000 Adult 25-54 impressions.

2011 to date PAWN STARS continues to be the #1 series on cable among Adults 25-54 averaging 3.4 million and AMERICAN PICKERS remains the #3 series with an average of 2.8 million Adults 25-54.

Season 2 of SWAMP PEOPLE is averaging 2.0 million Adults 25-54 and Adults 18-49 with the series up +18% and +25% respectively from season 1.

AMERICAN RESTORATION continues to be HISTORY's #1 series of all time on Friday nights.

HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, Brad Meltzer's Decoded, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, The President's Book of Secrets and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.

  [june 2011]  


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