[06/06/11 - 02:09 PM]
MTV Has a Huge Night With The "2011 Movie Awards," Part One of the Two-Night Premiere of New Series "Teen Wolf," And the Season finale of "Randy Jackson Presents America's Best Dance Crew"
MTV spins the numbers for Sunday, June 5.

[via press release from MTV]


Part Two of the "Teen Wolf" Premiere Debuts in its Regular Timeslot Tonight, Monday, June 6 at 10:00 p.m./9:00 p.m. CT

NEW YORK (June 6, 2011) - MTV had a stellar night, with the "2011 MTV Movie Awards" delivering a 3.9 rating among P12-34, averaging 4.5 million viewers, and its largest audience among teens since 2004 - a 5.4 rating overall, and whopping 8.3 rating among female teens. Part one of the two-part "Teen Wolf" series premiere, on a special night and time, delivered a 2.1 rating among P12-34, and scored huge with the teen audience, retaining 68% of its lead-in, with a 3.7 rating overall, and 5.6 with female teens, up a stellar 105% from last year's post show. The special 90 minute season finale of "Randy Jackson Presents America's Best Dance Crew" ("ABDC"), which included live coverage from the "Movie Awards" red carpet, kicked off the night with a 2.1 rating among P12-34, up 38% from last year's Movie Award's lead-in.

MTV's "2011 Movie Awards" kept its tradition as Hollywood's most atypical and irreverent awards show, with host Jason Sudeikis providing laugh-out-loud moments, a surprise appearance by Justin Bieber, a naughty-but-nice presentation by Justin Timberlake and Mila Kunis, GENERATION AWARD winner Reese Witherspoon providing a message of female empowerment, and the stars of the night's big winner "The Twilight Saga: Eclipse" - Robert Pattinson and Taylor Lautner - lip-locking as Pattinson went to accept his BEST KISS golden popcorn.

"Teen Wolf's" two-part premiere continues tonight, when the series debuts in its regular timeslot, Mondays at 10:00 p.m./9:00 p.m. CT. In tonight's episode, as Scott (Tyler Posey) is now aware that he's become a werewolf, he is not only faced with the normal pressures of teen life-like trying to figure out how to play his first lacrosse game and get a second chance at a date with Allison (Crystal Reed) - but must also deal with the hunters trying to catch him and the other mysterious werewolf, Derek Hale (Tyler Hoechlin).

The "Season of the Superstars" came to an end during the special 90-minute finale of "Randy Jackson Presents America's Best Dance Crew" ("ABDC"), as viewers watched IaMmE crowned America's best dance crew. The season six finale averaged a 2.1 rating among P12-34, up +17% from the fifth season finale. The finale delivered 2.6 million total viewers, up +24% from last season's finale. For the season, "ABDC" averaged a 1.8 rating among P12-34, up +13% from the fifth season average. "ABDC" delivered 2.1 million total viewers each week, up +17% from season five. "ABDC" is Thursday's #1 original cable series with P12-34.

MTV.com delivered its biggest "Movie Awards" day all time, reaching more than 800K visitors to Movie Awards content, up +12% from the day of the 2010 MTV Movie Awards (6/6/10) and 1.6M streams, up +3% from last year. In addition, "Movie Awards" drove MTV's mobile site to one of its highest days in history and dominated the social conversation between Facebook, Tumblr and Twitter, where throughout the night there were more than 26 Movie Awards related topics trending. As of this morning, there were still four MTV related topics trending.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

  [june 2011]  


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