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[06/08/11 - 07:49 AM]
NBA Finals Game 4 on ABC Highest-Rated Program of the Night with 11.1 Overnight Rating
ESPN spins the numbers for its NBA coverage on ABC for Tuesday, June 7.
[via press release from ESPN]

NBA Finals Game 4 on ABC Highest-Rated Program of the Night with 11.1 Overnight Rating

23rd Consecutive Time Finals Generate Highest-Rated Program of the Night

The NBA Finals Game 4 on ABC - in which Dallas rallied in the fourth quarter to edge Miami 86-83 - delivered an 11.1 overnight rating and was the highest-rated program of the night in prime time (according to Nielsen). It is the 23rd consecutive time The Finals have generated the highest-rated program of the night. The 11.1 overnight rating was the second highest-rated Game 4 in the last seven years. Based on overnight ratings, the broadcast peaked with a 15.5 rating from 11:30-11:45 p.m. ET.

Last night's Game 4 was up 22 percent compared to a 9.1 rating for Game 4 in 2006, when these same two teams met in The Finals. In the last seven years, the game only trailed last year's 11.6 overnight rating for Game 4 between the Los Angeles Lakers and Boston Celtics.

In Miami, the game registered a 34.2 metered market rating, up 19 percent over Game 4 in 2006 (28.7 metered market rating). It is the second highest-rated NBA game in Miami (records through 2003). The game generated a 30.5 metered market rating in Dallas.

The Finals on ABC continue with Game 5 Thursday, June 9, at 9 p.m. ET. Mike Breen calls The Finals on ABC with analysts Jeff Van Gundy and Mark Jackson and reporter Doris Burke. The Finals are also available on ESPN Radio (Mike Tirico and Hall of Famers Dr. Jack Ramsay and Hubie Brown) and ESPN 3D (Mark Jones and Bruce Bowen for Game 3). Coverage will begin with the Buick Regal NBA Countdown pregame show at 8:30 p.m., hosted by Stuart Scott with Hall of Famer Magic Johnson and analysts Jon Barry and Michael Wilbon.





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