E! Scores on Sunday Night with "Kardashians" and "Ice Loves Coco" Premieres
Below are highlights from last night's sixth season premiere of "Keeping Up With The Kardashians" and the series premiere of "Ice Loves Coco" on E!
· The sixth season premiere of "Keeping Up With The Kardashians" on Sunday, June 12th from 10pm-10:30pm scored a strong 2.07 Household rating and averaged nearly 2.5 million Total Viewers, more than doubling the prior four week time period with both measures while also quadrupling the network's 2Q'11 Primetime delivery.
· "Keeping Up With The Kardashians" also delivered triple-digit gains over E!'s Primetime norm across key demos, delivering a 1.47 Adult 18-49 rating while garnering its highest ratings among the coveted Women 18-34 demo with a 2.86 rating, which is nearly five times ahead of the network's 2Q'11 Primetime norm.
· The series premiere of "Ice Loves Coco" followed on Sunday from 10:30pm-11pm with a 1.34 Household rating and over 1.3 million Total Viewers which is nearly triple E!'s Primetime average with Households and easily doubled its Total Viewers.
· "Ice Loves Coco" also delivered its highest ratings with Women 18-34 with a 1.86 in the demo, more than tripling the network's Primetime delivery.
*Source Nielsen Media Research, Fast Nationals, Live + Same Day, COV AA% & Impressions; E! Primetime based on 2Q'11 to date (03/28/11-06/09/11, Mon-Sun, 6pm-12am)