or


[06/14/11 - 03:19 PM]
ABC Family's "Switched at Birth," Summer's Break Out Hit, Posts Series Highs in Week 2
ABC Family spins the numbers for Monday, June 13.

[via press release from ABC Family]

Ratings Highlights for Monday, June 13, 2011 Final National Ratings

ABC Family's "The Secret Life of the American Teenager" Posts Near Season Highs

~Ranks as Monday's No. 1 TV Telecast in Women 18-34, Viewers 12-34 and Females 12-34

~Delivers its Second-Best Numbers of the Season in Key 18-34 and 18-49 Demos

ABC Family's "Switched at Birth" Bucks the Trend - Hits Series Highs in Week 2

~Outperforms its Debut by Double-Digit Percentages in Target 18-34 and 12-34 Demos

~Retains an Impressive 100% Week to Week in Women 18-49 and 94% in Adults 18-49

~Sweeps its Time Period and is Monday's No. 2 Scripted TV Show in Viewers 12-34 and Key Women

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

ABC Family's critical darling, "The Secret Life of the American Teenager," delivered its second-best ratings of the season in Adults 18-34 (1.3 million/2.0 rating), Women 18-34 (1.1 million/3.2 rating), Adults 18-49 (1.8 million/1.4 rating) and Women 18-49 (1.5 million/2.2 rating), behind last week's episode, and third-best results in Total Viewers (3.1 million), Viewers 12-34 (2.0 million/2.1 rating) and Females 12-34 (1.6 million/3.5 rating).

· Easily dominating its time period, "Secret Life" stood as Monday's No. 1 TV telecast in Women 18-34, Viewers 12-34 and Females 12-34, and cable's No. 1 telecast in Women 18-49 (No. 1 scripted TV telecast).

"Switched at Birth" (9:00-10:00 p.m.)

On the heels of last week's record-setting debut, ABC Family's hit original series "Switched at Birth" delivered impressive gains in its second week, exceeding its launch by 20% in Adults 18-34 (1.2 million vs. 1.0 million), by 30% in Women 18-34 (979,000 vs. 754,000), by 13% in Viewers 12-34 (1.8 million vs. 1.6 million) and by 15% in Females 12-34 (1.5 million vs. 1.3 million). Also impressive, "Switched at Birth" retained 100% of its premiere Women 18-49 audience week to week (1.3 million) and a considerable 94% in Adults 18-49 (1.6 million vs. 1.7 million).

· "Switched at Birth" ranked as Monday's No. 2 scripted TV telecast in Women 18-34, Viewers 12-34 and Females 12-34, and cable's No. 2 scripted telecast in Women 18-49 - behind "The Secret Life of the American Teenager."

Source: Nielsen Media Research (National Ratings, 6/13/11, Live + SD).





  [june 2011]  
S
M
T
W
T
F
S
   


· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (FREEFORM)





most recent ratings | view all posts
[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.

[06/15/17 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Demos
The network wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.

[06/14/17 - 08:15 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Puts NBC on Top
The Peacock owns the night in both total viewers and adults 18-49.

[06/13/17 - 01:01 PM]
Hallmark Channel Catapults to #1 in Prime Time on Saturday and Sunday Night
The Hallmark Channel spins the numbers for the week of June 5-11.