or


[06/14/11 - 03:19 PM]
ABC Family's "Switched at Birth," Summer's Break Out Hit, Posts Series Highs in Week 2
ABC Family spins the numbers for Monday, June 13.

[via press release from ABC Family]

Ratings Highlights for Monday, June 13, 2011 Final National Ratings

ABC Family's "The Secret Life of the American Teenager" Posts Near Season Highs

~Ranks as Monday's No. 1 TV Telecast in Women 18-34, Viewers 12-34 and Females 12-34

~Delivers its Second-Best Numbers of the Season in Key 18-34 and 18-49 Demos

ABC Family's "Switched at Birth" Bucks the Trend - Hits Series Highs in Week 2

~Outperforms its Debut by Double-Digit Percentages in Target 18-34 and 12-34 Demos

~Retains an Impressive 100% Week to Week in Women 18-49 and 94% in Adults 18-49

~Sweeps its Time Period and is Monday's No. 2 Scripted TV Show in Viewers 12-34 and Key Women

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

ABC Family's critical darling, "The Secret Life of the American Teenager," delivered its second-best ratings of the season in Adults 18-34 (1.3 million/2.0 rating), Women 18-34 (1.1 million/3.2 rating), Adults 18-49 (1.8 million/1.4 rating) and Women 18-49 (1.5 million/2.2 rating), behind last week's episode, and third-best results in Total Viewers (3.1 million), Viewers 12-34 (2.0 million/2.1 rating) and Females 12-34 (1.6 million/3.5 rating).

· Easily dominating its time period, "Secret Life" stood as Monday's No. 1 TV telecast in Women 18-34, Viewers 12-34 and Females 12-34, and cable's No. 1 telecast in Women 18-49 (No. 1 scripted TV telecast).

"Switched at Birth" (9:00-10:00 p.m.)

On the heels of last week's record-setting debut, ABC Family's hit original series "Switched at Birth" delivered impressive gains in its second week, exceeding its launch by 20% in Adults 18-34 (1.2 million vs. 1.0 million), by 30% in Women 18-34 (979,000 vs. 754,000), by 13% in Viewers 12-34 (1.8 million vs. 1.6 million) and by 15% in Females 12-34 (1.5 million vs. 1.3 million). Also impressive, "Switched at Birth" retained 100% of its premiere Women 18-49 audience week to week (1.3 million) and a considerable 94% in Adults 18-49 (1.6 million vs. 1.7 million).

· "Switched at Birth" ranked as Monday's No. 2 scripted TV telecast in Women 18-34, Viewers 12-34 and Females 12-34, and cable's No. 2 scripted telecast in Women 18-49 - behind "The Secret Life of the American Teenager."

Source: Nielsen Media Research (National Ratings, 6/13/11, Live + SD).





  [june 2011]  
S
M
T
W
T
F
S
   


· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)
· SWITCHED AT BIRTH (FREEFORM)





most recent ratings | view all posts
[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.

[11/19/20 - 08:10 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in Latest FOX Demo Victory
The network takes home the adults 18-49 honors while NBC is the most-watched network overall.

[11/18/20 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos in Latest Wave of Premieres
"The Bachelorette" leads the night among adults 18-49 while CBS tops total viewers with the return of its drama trio.

[11/17/20 - 08:15 AM]
Monday's Broadcast Ratings: ABC, NBC Top Competitive Night
Said duo leads the evening in adults 18-49 with a slim margin.

[11/16/20 - 08:18 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay in Front
The network takes home another victory in total viewers and adults 18-49.

[11/15/20 - 10:37 AM]
Saturday's Broadcast Ratings: ABC Reclaims Top Spot with College Football
The Alphabet's weekly telecast leads the evening in both total viewers and adults 18-49.

[11/14/20 - 08:16 AM]
Friday's Broadcast Ratings: "Shark Tank" Pushes ABC to Top Spot
The Alphabet leads the night in total viewers, shares the demo crown with FOX.