ABC Wins 11th Straight Monday in Adults 18-49
Featuring its winning combo of The Bachelorette and Extreme Makeover: Weight Loss Edition, ABC earned first place on Monday night, outdelivering its nearest competitors by 1.2 million viewers (NBC) and by 29% among Adults 18-49 (Fox).
· Extending its winning streaks on the evening, ABC stood as Monday's most-watched television network for the 15th week running and finished #1 in Adults 18-49 for the 11th straight week. In fact, the Net is producing its longest Monday winning streak in nearly 14 years with Total Viewers - since a streak that ran from w/o 9/1/97 - w/o 12/22/97.
At 8pm, ABC's The Bachelorette took first place its time period for the 5th consecutive week, defeating its closest competition in the 2-hour time period by 33% in Total Viewers (NBC) and by 29% in Adults 18-49 (Fox).
· Monday's #1 TV show in Total Viewers and Adults 18-49, ABC's The Bachelorette registered as Monday's most-watched show overall for the 4th week in a row.
Showing strong lead-in retention (91%) during the 10 o'clock hour, ABC's Extreme Makeover: Weight Loss Edition beat its rivals by wide margins in Adults 18-49, leading runner-up NBC's original drama (L&O: LA) by an impressive 54%. In addition, the ABC unscripted series won the hour for the 4th week in a row across all key Women demographics (W18-34/W18-49/W25-54). Building audience throughout its broadcast, EM: Weight Loss Edition gained 4% in viewers and 11% in young adults from its first half-hour to its second half-hour.
· ABC's EM: Weight Loss Edition once again improved its hour year to year. On average, the new unscripted series is boosting the hour for ABC by 1.1 million viewers, by 16% in Adults 18-49 and by 27% in Adults 18-34, over the comparable nights last year with originals of True Beauty.