Quick Take for Week of June 13-19, 2011 - Final National Ratings
Disney XD Delivers its Best Week Ever in Total Day in Target Demos
~Stands as the Network's Second-Most-Watched Week of All Time in Total Viewers
~Launches Original Series "Kickin It" to Record Ratings
~"I'm in the Band" Hits 5-Months Highs in Target Demos
Lifted by the series premiere of "Kickin' It" and solid return of "I'm in the Band," this week stood as Disney XD's most-watched week of all time in Total Day in Kids 6-14 (208,000), Kids 6-11 (168,000), Tweens 9-14 (134,000) and Boys 9-14 (82,000), and its second-most-watched week ever in Total Viewers (388,000) and Boys 6-11 (101,000).
· Monday's launch of newest original series "Kickin' It" (8:30 - 9:00 p.m.) became Disney's XD's No. 1 series debut in its history (includes Toon Disney) among Total Viewers (873,000), Kids 6-14 (578,000) and Tweens 9-14 (393,000), and its No. 1 live-action series launch of all time among Kids 6-11 (431,000).
· "Kickin' It" more than doubled year-ago time period levels (6/13/10) among Kids 6-14 (109% - 578,000 vs. 276,000) and Tweens 9-14 (127% - 393,000 vs. 173,000), nearly doubled among Total Viewers (97% - 873,000 vs. 443,000) and Kids 6-11 (97% - 431,000 vs. 219,000), and posted solid double-digit percent gains across its remaining target demos.
· Leading out of "Kickin' It," an all-new episode of "I'm in the Band" (9:00 - 9:30 p.m.) returned at impressive levels, posting the series' best numbers in 5 months in Kids 6-14 (418,000), Boys 6-14 (235,000) and Kids 6-11 (311,000), exceeding year-ago time period levels by double- to triple-digit percentages across the board.
· "I'm in the Band" more than doubled year-ago time period averages (6/13/10) among Tweens 9-14 (134% - 274,000 vs. 117,000) and Boys 9-14 (132% - 151,000 vs. 65,000), nearly doubled in Kids 6-14 (95% - 418,000 vs. 214,000), Boys 6-14 (99% - 235,000 vs. 118,000) and Boys 6-11 (97% - 173,000 vs. 88,000), and registered hefty double-digit percent increases across its remaining key measures.
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.
Source: NMR, final national U.S. ratings, week of 6/13/11, Live + Same Day. Series premieres ranked among all Disney XD/Toon Disney premieres (10/2/00-6/13/11).