or


[06/28/11 - 12:19 PM]
Record Programming Drives Disney XD to its No. 1 Quarter Ever in 2Q11
Disney XD spins the numbers for the quarter to date.

[via press release from Disney XD]

Ratings Highlights for 2Q 2011 -- Final National Ratings

Record Programming Drives Disney XD to its No. 1 Quarter Ever in 2Q11

~Grows Delivery Year to Year for 10th Straight Quarter - Dates Back to Network's Launch

~June 20 "Kickin' It" Telecast is Disney XD's No. 1 Original Series Telecast of All Time

~"Pair of Kings" and "Zeke and Luther" Garner Series Highs in Target Demos

2Q 2011

During 2Q11, Disney XD delivered its No. 1 quarter in the network's history in Total Day (includes Toon Disney) in Total Viewers (306,000) and across all key kid targets: Kids 6-14 (163,000), Boys 6-14 (101,000), Kids 6-11 (131,000), Boys 6-11 (82,000), Tweens 9-14 (104,000) and Tween Boys (67,000).

In Prime, 2Q11 also wrapped as Disney XD's No. 1 quarter on record among Kids 6-14 (199,000), Boys 6-14 (130,000), Kids 6-11 (159,000), Boys 6-11 (106,000), Tweens 9-14 (128,000) and Boys 9-14 (85,000), and its 2nd-most-watched quarter ever in Total Viewers (346,000), behind only holiday-fueled 4Q10.

Impressively, 2Q11 marked Disney XD's 10th consecutive quarter growing its Total Day and Prime audience among its key kid and boy demos - dates back to 1Q09, the quarter Disney XD launched.

· In Total Day, DXD doubled Nicktoons among Tweens 9-14 (104,000 vs. 52,000), and again held the definitive edge in all remaining kid demos: Kids 6-14 (92% - 163,000 vs. 85,000), Boys 6-14 (60% - 101,000 vs. 63,000), Kids 6-11 (98% - 131,000 vs. 66,000), Boys 6-11 (71% - 82,000 vs. 48,000) and Tween Boys (76% - 67,000 vs. 38,000).

· In Prime, DXD also surpassed Nicktoons by sizeable margins, outperforming the network by 47% in Kids 6-14 (199,000 vs. 135,000), by 25% in Boys 6-14 (130,000 vs. 104,000), by 43% among Kids 6-11 (159,000 vs. 111,000), by 23% in Boys 6-11 (106,000 vs. 86,000), by 71% among Tweens 9-14 (128,000 vs. 75,000) and by 52% among Tween Boys (85,000 vs. 56,000).

Programming Highlights

· On June 20, one week after its record setting premiere, the fifth airing of "Kickin' It" hit series highs across all demos to rank as Disney XD's No. 1 original series telecast of all time in Kids 6-14 (819,000), Kids 6-11 (684,000) and Tweens 9-14 (567,000), and its No. 1 live-action telecast of all time in Total Viewers (1.2 million).

· On Monday, May 2, "Pair of Kings" posted series highs across the board: Total Viewers (970,000), Kids 6-14 (641,000), Boys 6-14 (378,000), Kids 6-11 (478,000), Tweens 9-14 (505,000) and Boys 9-14 (301,000).

· Also on Monday, May 2, "Zeke and Luther" posted a series high in Boys 9-14 (270,000), delivered its No. 2 telecast of all time in Kids 6-14 (544,000), Boys 6-14 (353,000), Kids 6-11 (433,000), Boys 6-11 (272,000) and Tweens 9-14 (414,000), and became the show's No. 3 telecast of all time in Total Viewers (751,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, U.S. ratings, most current, 2Q11: 3/28/11-6/26/11; 2Q10: 3/29/10-6/25/10.





  [june 2011]  
S
M
T
W
T
F
S
   


· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)









most recent ratings | view all posts
[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.

[11/19/14 - 08:52 AM]
"Marry Me" Jumps 23% Versus Its Prior Telecast in 18-49 Rating
NBC spins the numbers for Tuesday, November 18.

[11/19/14 - 08:39 AM]
Tuesday's Broadcast Ratings: CBS Claims Top Spot in Viewers, Demos
The news marks the Eye's first victory on the night among adults 18-49 this season.

[11/19/14 - 08:30 AM]
ABC's "SHIELD" Builds to Its Biggest Audience in 5 Weeks
ABC spins the numbers for Tuesday, November 18.