or


[06/28/11 - 12:19 PM]
Record Programming Drives Disney XD to its No. 1 Quarter Ever in 2Q11
Disney XD spins the numbers for the quarter to date.

[via press release from Disney XD]

Ratings Highlights for 2Q 2011 -- Final National Ratings

Record Programming Drives Disney XD to its No. 1 Quarter Ever in 2Q11

~Grows Delivery Year to Year for 10th Straight Quarter - Dates Back to Network's Launch

~June 20 "Kickin' It" Telecast is Disney XD's No. 1 Original Series Telecast of All Time

~"Pair of Kings" and "Zeke and Luther" Garner Series Highs in Target Demos

2Q 2011

During 2Q11, Disney XD delivered its No. 1 quarter in the network's history in Total Day (includes Toon Disney) in Total Viewers (306,000) and across all key kid targets: Kids 6-14 (163,000), Boys 6-14 (101,000), Kids 6-11 (131,000), Boys 6-11 (82,000), Tweens 9-14 (104,000) and Tween Boys (67,000).

In Prime, 2Q11 also wrapped as Disney XD's No. 1 quarter on record among Kids 6-14 (199,000), Boys 6-14 (130,000), Kids 6-11 (159,000), Boys 6-11 (106,000), Tweens 9-14 (128,000) and Boys 9-14 (85,000), and its 2nd-most-watched quarter ever in Total Viewers (346,000), behind only holiday-fueled 4Q10.

Impressively, 2Q11 marked Disney XD's 10th consecutive quarter growing its Total Day and Prime audience among its key kid and boy demos - dates back to 1Q09, the quarter Disney XD launched.

· In Total Day, DXD doubled Nicktoons among Tweens 9-14 (104,000 vs. 52,000), and again held the definitive edge in all remaining kid demos: Kids 6-14 (92% - 163,000 vs. 85,000), Boys 6-14 (60% - 101,000 vs. 63,000), Kids 6-11 (98% - 131,000 vs. 66,000), Boys 6-11 (71% - 82,000 vs. 48,000) and Tween Boys (76% - 67,000 vs. 38,000).

· In Prime, DXD also surpassed Nicktoons by sizeable margins, outperforming the network by 47% in Kids 6-14 (199,000 vs. 135,000), by 25% in Boys 6-14 (130,000 vs. 104,000), by 43% among Kids 6-11 (159,000 vs. 111,000), by 23% in Boys 6-11 (106,000 vs. 86,000), by 71% among Tweens 9-14 (128,000 vs. 75,000) and by 52% among Tween Boys (85,000 vs. 56,000).

Programming Highlights

· On June 20, one week after its record setting premiere, the fifth airing of "Kickin' It" hit series highs across all demos to rank as Disney XD's No. 1 original series telecast of all time in Kids 6-14 (819,000), Kids 6-11 (684,000) and Tweens 9-14 (567,000), and its No. 1 live-action telecast of all time in Total Viewers (1.2 million).

· On Monday, May 2, "Pair of Kings" posted series highs across the board: Total Viewers (970,000), Kids 6-14 (641,000), Boys 6-14 (378,000), Kids 6-11 (478,000), Tweens 9-14 (505,000) and Boys 9-14 (301,000).

· Also on Monday, May 2, "Zeke and Luther" posted a series high in Boys 9-14 (270,000), delivered its No. 2 telecast of all time in Kids 6-14 (544,000), Boys 6-14 (353,000), Kids 6-11 (433,000), Boys 6-11 (272,000) and Tweens 9-14 (414,000), and became the show's No. 3 telecast of all time in Total Viewers (751,000).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 77 million households via its basic cable affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America and Japan.

Source: NMR, U.S. ratings, most current, 2Q11: 3/28/11-6/26/11; 2Q10: 3/29/10-6/25/10.





  [june 2011]  
S
M
T
W
T
F
S
   


· KICKIN' IT (DISNEY XD)
· PAIR OF KINGS (DISNEY XD)
· ZEKE & LUTHER (DISNEY XD)











most recent ratings | view all posts
[01/31/15 - 08:47 AM]
"Grimm" Retains 92% of Last Week's Rating in Adults 18-49, Which Matched Its Highest Result Since Its Season Debut
NBC spins the numbers for Friday, January 30.

[01/31/15 - 08:39 AM]
ABC Wins Friday with the Top 2 Shows - "20/20" Hits 10-Week Highs
ABC spins the numbers for Friday, January 30.

[01/31/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Takes Home Demo Crown with "Shark Tank"
The network's reality mainstay leads the night among adults 18-49.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/29/15 - 10:35 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Timeslot Competition for Week of Jan. 19-23
NBC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 10:13 AM]
"Nightline" Is #1 for the Week - Ranks #1 in Total Viewers 13 of Last 14 Weeks
ABC spins the late-night numbers for the week of January 19-23.

[01/29/15 - 08:47 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
The network's newcomer equals last week's series high among adults 18-49.

[01/29/15 - 08:47 AM]
"Chicago P.D." Captures Its Biggest Overall Audience for a Rebroadcast Since April 16, Its Second-Biggest to Date
NBC spins the numbers for Wednesday, January 28.

[01/29/15 - 06:48 AM]
Original Programming on The Weather Channel Registers Double Digit Increases
Upcoming original primetime premieres include "Coast Guard Alaska" (February 23), "Weather of Biblical Proportions" (March 15), and "Brainstormers" (March 22).

[01/28/15 - 02:41 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and Females 12-34
ABC Family spins the numbers for Tuesday, January 27.

[01/28/15 - 02:23 PM]
Disney XD's Special 1-Hour "Lab Rats" Delivers 6-Month Ratings Highs in Total Viewers and Across Target Kid and Boy Demographics
Disney XD spins the numbers for Monday, January 26.

[01/28/15 - 02:20 PM]
History's(R) "Sons of Liberty" Concludes with 3.3 Million Total Viewers
History spins the numbers for Tuesday, January 27.