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[06/28/11 - 10:41 AM]
TNT NASCAR Summer Series Coverage Averaging Nearly 5.1 Million Viewers Through First Three Weeks of Coverage
TNT spins the numbers for Sunday, June 26.
[via press release from TNT]

TNT NASCAR Summer Series Coverage Averaging Nearly 5.1 Million Viewers Through First Three Weeks of Coverage

TNT Coverage of the Toyota/SaveMart 350 at Sonoma Scores 17% increase with a 3.2 Overall U.S. HH Rating and Nearly 5.2 million viewers

TNT's RaceBuddy Continues To Shine with 848,000 Video Streams, Up +211% from Last Year and +16% from Last Week as Sonoma Records Second-Highest Total in RaceBuddy History

The TNT NASCAR 2011 Sprint Cup Series is off to a solid start through the network's first three weeks of racing with an average of 5,097,000 viewers, up +7% over the 2010 total season average, and a 3.1 U.S. HH rating (up +3%).

TNT's coverage on Sunday of the Toyota/SaveMart 350 from Sonoma's Infineon Raceway earned a 3.2 U.S. HH rating, an increase of 17% from last year's race. In addition, the race garnered 5,188,000 total viewers (up + 16%) and averaged 3,743,000 households (up + 21%).

NASCAR.com's RaceBuddy continues to complement TNT's television coverage with 848,000 video streams during Sunday's race in Sonoma. Sunday's race eclipsed last year's RaceBuddy video stream total from Sonoma by 211% and last week's video stream total from Michigan by 16% and became the second-highest total in RaceBuddy history behind TNT's first race of the 2011 Summer Series in Pocono that saw a record-breaking 1.1 million video streams.

Additional TNT RaceBuddy on NASCAR.COM highlights from Sunday include:

RaceBuddy Player Page Views +93%, (256,000 vs. 133,000 in 2010)

RaceBuddy Player Visits +94%, (142,000 vs. 73,000 in 2010)

RaceBuddy Player Unique Users +77%, (115,000 vs. 65,000 in 2010)

5 million total minutes streamed

About Turner Sports

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television line-up includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company's digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

Source: Linear: Nielsen Media Research, Live + Same Day Data stream. 2011 NASCAR Sprint Cup on TNT comparison based on first 3 races (06-12-11 - 06-24-11 vs. 06-06-10 - 06/20/2010).

Source: Omniture, Conviva





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