"Wilfred" and "Louie" Hold Up in Week 2

(The Nielsen Company - Fast Nationals)

Last night's episodes of Wilfred (season 1) and Louie (season 2) held up exceedingly well in ratings delivery compared with last week's premiere episodes. Thursday's multi-telecast audience for both Wilfred and Louie showed minimal declines among Total Viewers and Adults 18-49 while posting double-digit increases in other key demos. These critically acclaimed series are proving to be an excellent pairing.

Following last week's record-setting performance (highest comedy premiere ever for FX), the multi-telecast total audience for Wilfred showed strong retention from its series premiere delivering 3.3 million Total Viewers (-13% vs. 3.8 million for ep. 1) and 2.2 million Adults 18-49 (-8% vs. 2.4 million for ep. 1). Wilfred posted week-to-week increases of +7% in Men 18-49 (1.4 million vs. 1.3 million), +17% in Adults 25-54 (2.1 million vs. 1.8 million), and +23% in Men 25-54 (1.3 million vs. 1.05 million).

The multi-telecast total audience for Louie showed equally impressive week-to-week retention with 2.2 million Total Viewers (-8% vs. 2.4 million for ep. 1) and 1.5 million Adults 18-49 (-6% vs. 1.6 million for ep. 1). Louie gained +8% week-to-week in Adults 25-54 (1.4 million vs. 1.3 million), +19% in Men 25-54 (933,000 vs. 787,000), and +7% in Women 25-54 (513,000 vs. 480,000). Last night's episode reps Louie's second most-watched telecast to date among Adults 18-49 behind last week's Season 2 premiere. (In its first season, Louie showed significant declines of almost -40% from Week 1 to Week 2, so last night reps a very strong showing for Louie.) Two weeks in, the second season average (1st-run eps.) of Louie is up +78% in Total Viewers (1.4 million vs. 785,000) and +85% in delivery of Adults 18-49 (984,000 vs. 532,000) vs. its season one average.