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[07/05/11 - 03:06 PM]
"Dual Survival" Ends the Season on a High Note, Delivering a Number One Night for Discovery Channel
Discovery spins the numbers for Friday, July 1.

[via press release from Discovery]

"DUAL SURVIVAL" ENDS THE SEASON ON A HIGH NOTE, DELIVERING A NUMBER ONE NIGHT FOR DISCOVERY CHANNEL

The Friday, July 1 9PM ET/PT season finale of Discovery Channel's DUAL SURVIVAL, Road to Nowhere, earned a 1.12 HH / 0.78 P25-54 AA%, delivering 1.64 million viewers P2+. The series was the #2 primetime non-sports cable telecast among Men 25-54. Additionally, the 10 PM ET/PT episodes of SWAMP LOGGERS, Land Dispute, proved successful among M25-54 as well, delivering 1.29 million viewers P2+.

Driven by the strong performances from the series, Discovery was the #1 primetime (8P-11P) cable network for M18-49 delivery, even out-delivering NBC, CBS and FOX in the demo.

An all-new episode of SWAMP LOGGERS airs this Friday, July 8 at 10PM ET/PT.





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· DUAL SURVIVAL (DISCOVERY)
· SWAMP LOGGERS (DISCOVERY)





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