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[07/05/11 - 10:20 AM]
"Macy's Fourth of July" Special Scores Its Highest 18-49 Rating in Four Years and Biggest Overall Viewership in 11 Years
NBC spins the numbers for Monday, July 4.

[via press release from NBC]

"MACY'S FOURTH OF JULY" SPECIAL SCORES ITS HIGHEST 18-49 RATING IN FOUR YEARS AND BIGGEST OVERALL VIEWERSHIP IN 11 YEARS

VERSUS LAST YEAR, 'MACY'S FOURTH OF JULY FIREWORKS SPECTACULAR' IS UP 50 PERCENT IN 18-49 RATING AND 25 PERCENT IN TOTAL VIEWERS

NBC ALSO LEADS AT 10 P.M. IN 18-49 WITH THE 'MACY'S' ENCORE

NBC RANKS #1 FOR THE NIGHT AMONG ABC, CBS, NBC AND FOX IN 18-49, TOTAL VIEWERS AND ALL OTHER KEY CATEGORIES, WINNING SIX OF SIX HALF-HOURS IN 18-49

UNIVERSAL CITY, Calif. - July 5, 2011 - NBC's 2011 edition of "Macy's Fourth of July Fireworks Spectacular" has hit the annual telecast's highest adult 18-49 rating in four years and biggest overall audience in 11 years, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

At 9 p.m. ET last night, "Macy's Fourth of July Fireworks Spectacular" scored a 2.1 rating, 7 share in adults 18-49 and attractred 8.6 million viewers overall. The annual special achieved the night's #1 results in adults 18-49 and total viewers, with gains versus last year's Sunday telecast of 50 percent in adults 18-49 (2.1 vs. 1.4) and 25 percent or 1.7 million persons in total viewers (8.646 million vs. 6.918 million).

In the 9 p.m. ET hour, "Macy's Fourth of July Fireworks Spectacular" ranked #1 among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and all other key ratings categories. From its first half-hour to its second, the "Macy's" special increased in 18-49 rating by 41 percent (to a 2.4 from a 1.7) and in total viewers by 50 percent or more than 3.4 million persons (to 10.4 million from 6.9 million).

This is the highest 18-49 rating for the "Macy's 4th of July Fireworks Spectacular" since Wednesday, July 4, 2007, and the annual telecast's biggest overall audience since Tuesday, July 4, 2000.

At 10 p.m. ET, an encore telecast of "Macy's Fourth of July Fireworks Spectacular" (1.4/5 in 18-49, 5.3 million viewers overall) ranked #1 among ABC, CBS and NBC in adults 18-49 ahead of CBS's original "Boston Pops Fireworks Spectacular" and ABC's encore "Extreme Makeover: Weight Loss Edition." The "Macy's" rebroadcast also ranked #1 or tied for #1 for the hour in all other key demographics.

At 8 p.m. ET, an encore telecast of "America's Got Talent" (1.2/5 in 18-49, 4.9 million viewers overall) ranked #1 in the time period among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and virtually all other key categories. The "Talent" encore is currently the #3 telecast of the night in adults 18-49 behind only the 9 p.m. initial run and 10 p.m. encore of "Macy's Fourth of July Fireworks Spectacular."

NBC is #1 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and all other key categories. NBC won six of six primetime half-hours in adults 18-49.

Note that some local market Fourth of July preemptions on all networks were included in these preliminary fast-affiliate ratings but will be excluded from official national ratings.

Preliminary 18-49 averages for Monday night are: NBC, 1.6/6; CBS, 1.0/4; ABC, 0.8/3; Fox, 0.7/2; CW, 0.2/1. In overall total viewers, July 4 preliminary results are: NBC, 6.3 million; CBS, 4.9 million; ABC, 3.1 million; Fox, 1.9 million; CW, 0.4 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





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· AMERICA'S GOT TALENT (NBC)
· EXTREME WEIGHT LOSS (ABC)





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