or


[07/05/11 - 10:20 AM]
"Macy's Fourth of July" Special Scores Its Highest 18-49 Rating in Four Years and Biggest Overall Viewership in 11 Years
NBC spins the numbers for Monday, July 4.

[via press release from NBC]

"MACY'S FOURTH OF JULY" SPECIAL SCORES ITS HIGHEST 18-49 RATING IN FOUR YEARS AND BIGGEST OVERALL VIEWERSHIP IN 11 YEARS

VERSUS LAST YEAR, 'MACY'S FOURTH OF JULY FIREWORKS SPECTACULAR' IS UP 50 PERCENT IN 18-49 RATING AND 25 PERCENT IN TOTAL VIEWERS

NBC ALSO LEADS AT 10 P.M. IN 18-49 WITH THE 'MACY'S' ENCORE

NBC RANKS #1 FOR THE NIGHT AMONG ABC, CBS, NBC AND FOX IN 18-49, TOTAL VIEWERS AND ALL OTHER KEY CATEGORIES, WINNING SIX OF SIX HALF-HOURS IN 18-49

UNIVERSAL CITY, Calif. - July 5, 2011 - NBC's 2011 edition of "Macy's Fourth of July Fireworks Spectacular" has hit the annual telecast's highest adult 18-49 rating in four years and biggest overall audience in 11 years, according to "fast affiliate-based" "live plus same day" viewing figures from Nielsen Media Research.

At 9 p.m. ET last night, "Macy's Fourth of July Fireworks Spectacular" scored a 2.1 rating, 7 share in adults 18-49 and attractred 8.6 million viewers overall. The annual special achieved the night's #1 results in adults 18-49 and total viewers, with gains versus last year's Sunday telecast of 50 percent in adults 18-49 (2.1 vs. 1.4) and 25 percent or 1.7 million persons in total viewers (8.646 million vs. 6.918 million).

In the 9 p.m. ET hour, "Macy's Fourth of July Fireworks Spectacular" ranked #1 among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and all other key ratings categories. From its first half-hour to its second, the "Macy's" special increased in 18-49 rating by 41 percent (to a 2.4 from a 1.7) and in total viewers by 50 percent or more than 3.4 million persons (to 10.4 million from 6.9 million).

This is the highest 18-49 rating for the "Macy's 4th of July Fireworks Spectacular" since Wednesday, July 4, 2007, and the annual telecast's biggest overall audience since Tuesday, July 4, 2000.

At 10 p.m. ET, an encore telecast of "Macy's Fourth of July Fireworks Spectacular" (1.4/5 in 18-49, 5.3 million viewers overall) ranked #1 among ABC, CBS and NBC in adults 18-49 ahead of CBS's original "Boston Pops Fireworks Spectacular" and ABC's encore "Extreme Makeover: Weight Loss Edition." The "Macy's" rebroadcast also ranked #1 or tied for #1 for the hour in all other key demographics.

At 8 p.m. ET, an encore telecast of "America's Got Talent" (1.2/5 in 18-49, 4.9 million viewers overall) ranked #1 in the time period among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and virtually all other key categories. The "Talent" encore is currently the #3 telecast of the night in adults 18-49 behind only the 9 p.m. initial run and 10 p.m. encore of "Macy's Fourth of July Fireworks Spectacular."

NBC is #1 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and all other key categories. NBC won six of six primetime half-hours in adults 18-49.

Note that some local market Fourth of July preemptions on all networks were included in these preliminary fast-affiliate ratings but will be excluded from official national ratings.

Preliminary 18-49 averages for Monday night are: NBC, 1.6/6; CBS, 1.0/4; ABC, 0.8/3; Fox, 0.7/2; CW, 0.2/1. In overall total viewers, July 4 preliminary results are: NBC, 6.3 million; CBS, 4.9 million; ABC, 3.1 million; Fox, 1.9 million; CW, 0.4 million.

Note that all national ratings are "live plus same day" unless otherwise indicated.





  [july 2011]  
S
M
T
W
T
F
S
     


· AMERICA'S GOT TALENT (NBC)
· EXTREME WEIGHT LOSS (ABC)











most recent ratings | view all posts
[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.

[10/22/14 - 01:40 PM]
World Series Game 1 Drives FOX to Prime Time Ratings Win
FOX Sports spins the numbers for Tuesday, October 21.

[10/22/14 - 11:14 AM]
ABC Grows Year to Year in Total Viewers and Holds Steady in Adults 18-49
ABC spins the numbers for the weeks of September 22-October 19.

[10/22/14 - 10:58 AM]
"NCIS: New Orleans" Delivers Its Highest Adults 18-49 Rating Since Its Series Premiere
CBS spins the numbers for Tuesday, October 21.

[10/22/14 - 08:55 AM]
NBC Ranks as the #1 Non-Sports Network Among the Big 4
NBC spins the numbers for Tuesday, October 21.

[10/22/14 - 08:35 AM]
Tuesday's Broadcast Ratings: World Series Opener Helps FOX Snap NBC's Win Streak
The Peacock had previously won the past 10 consecutive Tuesdays among adults 18-49.

[10/22/14 - 08:34 AM]
ABC's Tuesday Night Holds Steady Opposite the 2014 World Series Game 1
ABC spins the numbers for Tuesday, October 21.

[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:50 AM]
NBC Wins the Week of Oct. 13-19 Among the Big 4 in 18-49 and Every Other Key Demo
NBC spins the numbers for the week of October 13-19.