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[07/12/11 - 03:22 PM]
Audience Growth Momentum Continues for The Hub TV Network With New Summer Schedule
The Hub spins the numbers for the week of July 4-10.

[via press release from The Hub]

AUDIENCE GROWTH MOMENTUM CONTINUES FOR THE HUB TV NETWORK WITH NEW SUMMER SCHEDULE

Strong Holiday Week Driven by Triple-Digit Gains for July 4th "Transformers Prime" Programming Event and Strong performance of World TV Premiere Feature Film "Free Willy: Escape from Pirate's Cove"

Los Angeles - For the week of July 4-10, the momentum of audience growth continued for the Hub TV Network with its new summer schedule versus its pre-summer schedule among the key target demographics of Kids 6-11 and Kids 2-11. The new lineup also continued its solid performance among the demographics of Adults 18-49, Women 18-49, Persons 2+ and Households.

Also for the week of July 4, The Hub, a television destination for kids and their families, showed continued growth versus year-to-date led by strong performances of the network's July 4th special "Trans4th of July" programming event featuring alternating episodes of "Transformers Prime" and "Transformers Generation 1" 7-hour marathon, and the World Television Premiere of the popular feature film "Free Willy: Escape from Pirate's Cove." The Hub delivered significant gains among the key target demographics of Kids 6-11, Kids 2-11, Adults 18-49, Women 18-49, Person 2+ and Households.

Highlights (all times ET)

Summer 2011 Schedule Vs. 2011 Year-to-Date

In Kids Total Day (Mon-Thurs, 6A-8P; Fri, Sat, Sun 6A-11P), The Hub's summer schedule has earned widespread delivery increases over the pre-summer schedule, including gains with Kids 2-11 (+26%, 44,000), Kids 6-11 (+37%, 26,000), Women 18-49 (+27%, 14,000), Adults 18-49 (+27%, 28,000), Persons 2+ (+23%, 87,000) and Households (+20%, 59,000).

The Hub's Summer Saturday "Crack Up" block of programming (6A-10A), has earned widespread delivery increases over the pre-summer schedule time period , including gains with Kids 2-11 (+68%, 67,000), Kids 6-11 (+50%, 33,000), Persons 2+ (+32%, 104,000) and Households (+32%, 70,000).

In Saturday Kids Total Day (Sat 6A-11P), The Hub's summer schedule has earned widespread delivery increases over the pre-summer schedule, including gains with Kids 2-11 (+12%, 57,000), Kids 6-11 (+10%, 34,000), Women 18-49 (+18%, 20,000), Adults 18-49 (+8%, 39,000), Persons 2+ (+7%, 119,000) and Households (+9%, 82,000).

In Total Day (Mon-Sun, 6A-6A), The Hub's summer schedule has earned widespread delivery increases over the pre-summer schedule, including gains with Kids 2-11 (+22%, 33,000), Kids 6-11 (+33%, 20,000), Women 18-49 (+15%, 15,000), Adults 18-49 (+11%, 30,000), Persons 2+ (+11%, 78,000) and Households (+10%, 55,000).

Daypart Performances (Week of July 4, 2011)

For the week, in Total Day (Mon-Sun, 6A-6A), The Hub earned year-to-date widespread delivery increases among Kids 6-11 (+25%, 20,000), Kids 2-11 (+11%, 31,000), Women 18-49 (+7%, 15,000), Adults 18-49 (+11%, 31,000), Persons 2+ (+8%, 78,000) and Households (+10%, 56,000).

For the week in Kids Total Day (Mon-Thurs, 6A-8P; Fri, Sat, Sun 6A-11P), The Hub earned widespread year-to-date delivery increases among Kids 6-11 (+20%, 24,000), Kids 2-11 (+8%, 40,000), Adults 18-49 (+13%, 26,000), Persons 2+ (+11%, 82,000) and Households (+12%, 57,000).

Weekly Programming Highlights (Week of July 4, 2011)

The July 4, seven hour (1P-8P) stunt of alternating episodes of "Transformers Prime" and "Transformers Generation 1" delivered triple-digit gains over the time period's year-to-date average among Kids 6-11 (+220%, 64,000) , Kids 2-11 (+149%, 97,000) and Adults 18-49 (+311%, 78,000). It also posted triple-digit improvement over the prior week in the same demos. The strong performance marked The Hub's strongest deliveries in 2011 in the Monday, 1P-8P daypart among Kids 6-11, Kids 2-11, and Adults 18-49.

Friday's world television premiere of the feature film Free Willy: Escape from Pirate's Cove (8P-10:30P) improved the time period versus the prior week among Kids 6-11 (+23%, 59,000) and Adults 18-49 (+5%, 91,000). In addition, the movie improved on the time period's year-to-date average among Kids 6-11 (+18%, 59,000) and Adults 18-49 (+86%, 91,000).

(Source: Nielsen; program based dayparts; most current; 2011 summer schedule (5/30/11-7/10/11) vs year-to-date schedule (12/27/10-5/29/11); 7/4/11- 7/10/11 vs 6/27/11-7/3/11 & 12/27/10-7/3/11; growth by delivery.)

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub re-branded from Discovery Kids on October 10, 2010, and reaches approximately 62 million US households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/#!/hubtvnetwork





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