[07/18/11 - 03:15 PM]
"Phineas and Ferb" Sets a Series High for its 2nd Consecutive Original Episode
Disney Channel spins the numbers for Friday, July 15.

[via press release from Disney Channel]

Quick Take For Friday, July 15, 2011 - Final National Ratings

Disney Channel's Sizzling Summer Continues

~Holds Friday's Top 3 TV Telecasts in Tweens 9-14 and 5 of the Top 6 in Kids 6-11

Series Launch of "PrankStars" Ranks a Dominant No. 1 at 8PM in Tweens 9-14

~Tops Year-Ago Time Period Levels by Double-Digit Percent Margins Across Key Demos

"A.N.T. Farm" Delivers its No. 2 Telecast to Date in Kids 6-11

~Surges by Double-Digit Percentages Over its Most Recent Original Telecast

"Phineas and Ferb" Sets a Series High for its 2nd Consecutive Original Episode

~Ties an All New "Spongebob" as Friday's No. 1 TV Telecast in Kids 6-11

"Friends for Change Games" Peaks with Nearly 5 Million Viewers

~Is the Event's 2nd-Most-Watched Segment to Date in Total Viewers and Key Kids

Friday, July 15 , 2011

Featuring the series premiere of "PrankStars," all-new episodes of "A.N.T. Farm" and "Phineas and Ferb" and the ongoing success for "Disney Friends for Change Games," Disney Channel delivered TV's Top 3 telecasts in Tweens 9-14, and 7 of the Top 8 overall. In Kids 6-11, "Phineas and Ferb" tied an all-new "Spongebob" on Nickelodeon as Fridays' No. 1 TV telecast (2.1 million/8.5 rating apiece). In fact, in that demo, Disney Channel was home to 5 of the day's Top 6 telecasts overall.

The network's "Friends for Change Games" champions on, peaking with 4.7 million Total Viewers at 8:30 p.m, including 2.3 million Kids 6-11 and 2.0 million Tweens 9-14. This marked the games' second-best segment to date in all 3 key Nielsen measures.

· At 8 o'clock, the series launch of "PrankStars," a hidden camera series featuring Disney Channel stars Selena Gomez, Debby Ryan and Mitchel Musso, ranked as TV's No. 2 telecast of the day among Tweens 9-14 (1.6 million/6.6 rating), and was the No. 2 live-action telecast on Friday among Kids 6-11 (1.9 million/7.6 rating), ranking behind lead-out "A.N.T. Farm" in both demos.

· In Total Viewers (3.9 million), "PrankStars" was TV's No. 2 live-action telecast in the half-hour, behind only ABC's "Shark Tank."

· Versus year-ago time period averages, "PrankStars" grew by 11% in Total Viewers (3.9 million vs. 3.5 million), by 27% in Kids 6-11 (1.9 million vs. 1.5 million) and by 23% in Tweens 9-14 (1.6 million vs. 1.3 million).

· At 8:30 p.m., "A.N.T. Farm" delivered its 2nd-most-watched telecast to date among Kids 6-11 (2.0 million/8.2 rating), and surged by hefty double-digit percent margins week to week among Total Viewers (+11% - 3.9 million vs. 3.5 million) and Tweens 9-14 (+38% - 1.8 million vs. 1.3 million).

· At 9 o'clock, "Phineas and Ferb" ranked as the series' No. 1 telecast of all time among Girls 9-14 (1.0 million/8.5 rating - out of 92 telecasts to date), and became its No. 3 telecast ever among Kids 6-11 (2.1 million/8.5 rating) and Tweens 9-14 (1.6 million/6.4 rating).

Source: Nielsen Media Research National Ratings, Live + Same Day, 7/15/11. Ratings based on national rating unless otherwise noted. Daily telecast ranks exclude programs with runtime less than 10 minutes.

  [july 2011]  


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