SPONGEBOB SQUAREPANTS "FROZEN FACE OFF" SCORES 5.8 MILLION VIEWERS, TAKES TOP SPOT FOR THE WEEK WITH KIDS

Nick Ranks as Week's Top Total Day Cable Net

NEW YORK - July 19, 2011 - Nickelodeon's SpongeBob SquarePants scored big with the absorbing primetime premiere of "Frozen Face Off" (Friday, July 15, 8 p.m. ET/PT), which drew 5.8 million total viewers and ranks as the week's top telecast with all kid demos across broadcast and basic cable. "Frozen Face Off" was also basic cable's most-watched program with total viewers on Friday and took the top spot with kids 2-11 (8.8/3.2 million) and kids 6-11 (9.8/2.1 million) for the day.

Additionally, during the week leading up to the "Frozen Face Off" premiere the SpongeBob.com site posted its highest weekly unique visitor total in two years ( 1.8 million, +35%). A brand-new SpongeBob themed online game "SpongeBob's Big Adventures" was also the top ranked game on Nick.com for the week with over 2.6 million game sessions.

In the July 15 primetime TV special, "Frozen Face Off," Bikini Bottom is buzzing with excitement as the town prepares for a sleigh race sponsored by an anonymous donor. But the gang's dreams of winning the $1 million prize come to a screeching halt when they discover Plankton's scheme to steal the Krabby Patty formula during the race. SpongeBob and his friends must work together to navigate through the icy tundra and past a menacing snow mollusk before Plankton gets his hands on Mr. Krabs' secret formula.

Nickelodeon secured the top spot for the week as the number-one total day cable net with total viewers (2.4 million) and kids 2-11 (3.7/1.3 million), led by a solid performance by SpongeBob SquarePants - which owns 9 of the top 10 telecasts with kids 2-11 and the top telecast with kids 6-11 for the week - and Dora the Explorer and Team Umizoomi - which rank as the top two preschool series for the week, respectively.

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).