or


[07/19/11 - 08:52 AM]
TNT NASCAR Summer Series Coverage Delivers Overall Growth with More Than 5.1 Million Avg. Total Viewers and 3.1 Avg. U.S. HH Rating
TNT spins the numbers for its NASCAR coverage to date this season.

[via press release from TNT]

TNT NASCAR Summer Series Coverage Delivers Overall Growth with More Than 5.1 Million Avg. Total Viewers and 3.1 Avg. U.S. HH Rating

NASCAR.com's TNT RaceBuddy Sets Season Record with an average of 886,000 Weekly Video Streams, Up +143% from 2010

TNT saw overall growth in total viewers, ratings and households with its just concluded six-race NASCAR Summer Series coverage of the 2011 Sprint Cup Series with 5,125,000total viewers (up +3%, 4,990,000 in 2010),3.1U.S. HH rating (up +3% vs. 3.0 U.S. HH rating in 2010) and 3,615,000 households (up +3%, 3,495,000 in 2010).

NASCAR.com's TNT RaceBuddy complemented the television coverage with an average of 886,000 weekly video streams during the six-race Summer Series. Overall, video streams on RaceBuddy were up 143% from last year and delivered 5,319,000 total video streams this year. RaceBuddy had record-breaking viewership during TNT's first race of the 2011 Summer Series in Pocono with 1,146,000 video streams and proceeded to have the second(Daytona, 1,020,000) and third-highest (Kentucky, 928,000)video stream totals in its history during this year's Summer Series.

Other highlights from the 2011 TNT NASCAR Summer Series Coverage:

The Coke Zero 400 powered by Coca-Cola from Daytona International Speedway was the highest-rated and most-watched cable program for the week (3.4 U.S. HH rating, June 27-July 3, 2011).

NASCAR.com's TNT RaceBuddy total page views were up 21% vs. last year for its coverage during the 2011 NASCAR Summer Series.

RaceBuddy also experienced more than a 17% growth in daily uniques and total visits on TNT RaceBuddy were up +24% compared to last year.

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in televised and online sports programming, airing championship level sporting events on TBS, TNT and truTV, and managing some of the most popular sports sites on the Internet. Turner Sports' television line-up includes the NBA, Major League Baseball, the NCAA Division I Men's Basketball Championship, NASCAR and professional golf. The company's digital portfolio includes SI.com, NASCAR.COM, NCAA.com, PGATOUR.COM, GOLF.com and PGA.com, as well as an accompanying collection of mobile websites and connected device apps. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

TNT, one of cable's top-rated networks, is television's destination for drama. Seen in 100.5 million households, the network is home to such original series as The Closer, starring Emmy(R) winner Kyra Sedgwick; Rizzoli & Isles, starring Angie Harmon and Sasha Alexander; the Peabody Award-winning Men of a Certain Age, with Ray Romano, Scott Bakula and Andre Braugher; Leverage, starring Timothy Hutton; Hawthorne, with Jada Pinkett Smith; Memphis Beat, with Jason Lee; and Southland, from Emmy-winning producer John Wells (ER); as well as the upcoming Falling Skies, starring Noah Wyle, and Franklin & Bash, with Mark-Paul Gosselaar and Breckin Meyer. TNT also presents such powerful dramas as Bones, Supernatural, Las Vegas, Law & Order, CSI: NY, Cold Case and, starting in 2011, The Mentalist; broadcast premiere movies; compelling primetime specials, such as the Screen Actors Guild Awards(R); and championship sports coverage, including NASCAR, the NBA and the NCAA Division I Men's Basketball Championship. TNT is available in high-definition.

Source: Linear: Nielsen Media Research, Live + Same Day Data stream. 2011 NASCAR Sprint Cup on TNT final 6 race average comparison vs. 2010 final 6 race average (06-12-11 - 07-17-11 vs. 06-06-10 - 07-17-2010).

Online Source: Omniture





  [july 2011]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[12/17/25 - 01:30 PM]
ABC News' "Nightline" Ranks #1 in Total Viewers
"Nightline" also posted week-to-week increases in Total Viewers and Adults 25-54.

[12/17/25 - 06:42 AM]
Cricket Celebration Bowl Delivered Double-Digit Increases on ABC
Coverage averaged 2.3 million viewers with a peak of 3.0 million.

[12/16/25 - 02:15 PM]
FOX NFL Week 15 Scores 19.4 Million Viewers for "America's Game of the Week"
Season-to-date, the NFL on FOX is averaging 20,055,000 viewers; up +8% over last year's average (18,630,000) and its best since 2015.

[12/16/25 - 02:15 PM]
"CBS News Presents: A Town Hall with Erika Kirk" Boosts CBS' Time Period Performance in Viewers, Adults 25-54 and Adults 18-49
The special delivered 1.9 million viewers with 265,000 in the adults 25-54 demographic on Saturday, December 13.

[12/16/25 - 12:01 PM]
Netflix Top 10: Week of December 8 - "Wake Up Dead Man: A Knives Out Mystery" Cracks the Case at No. 1 in the Top 10
New comedy series "Man vs. Baby" took No. 1 on the English TV list with 19.1 million views, with the Rowan Atkinson vehicle eliciting laughs over the bumbling Trevor Bingley trying to earn money house-sitting for millionaires while a lost baby keeps him on his toes.

[12/15/25 - 09:19 AM]
Driven by Strong November Viewership, ESPN Earns Third Straight Month of Year-Over-Year Audience Growth for Weekday Studio Programming
Highlights include "The Pat McAfee Show" having its most-viewed November of all time across linear and YouTube with 445,000 average viewers per show and "NFL Live" reaching its second most-watched November since 2016 with 445,000 average viewers.

[12/12/25 - 03:04 PM]
ESPN Scored Most-Watched Jimmy V Women's Classic Ever; Men's Classic Most-Watched in Five Years
The former averaged 1.0 million viewers, peaking with 1.3 million.

[12/11/25 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos
The series also saw gains on the same week last year in Adults 25-54 and Adults 18-49.

[12/10/25 - 02:59 PM]
FOX NFL Scores Massive Week 14 Viewership
28 million viewers watched FOX Sports' Week 14 "America's Game of the Week," featuring the Green Bay Packers divisional win over the Chicago Bears.

[12/10/25 - 12:08 PM]
NBCU's November to Remember Showcases the Power of Company's Programming
"All Her Fault" became the most-watched original series launch in Peacock history with 46 million hours.

[12/10/25 - 09:54 AM]
ABC Unwraps Holiday Presentations of Fan Favorite Shows
"Dancing with the Holidays" was the top-performing holiday-themed special across the broadcast networks among Adults 18-49 in two years.

[12/09/25 - 04:11 PM]
"College GameDay" Delivers Second Most-Watched Conference Championship Episode Ever; ABC/ESPN Score Second Most-Watched Conference Championship Week Since 2014
The SEC Championship delivered 16.9 million viewers on Saturday, December 6.

[12/09/25 - 02:03 PM]
18.3 Million Viewers Tuned in for Big Ten Championship Game on FOX
Indiana's win peaked with 19,993,000 viewers from 11:00-11:15 PM ET.

[12/09/25 - 12:01 PM]
Netflix Top 10: Week of December 1 - "My Secret Santa" Sleigh Rides to No. 1 and "Stranger Things" Slays the Top 10 Again
The extensive four-part docuseries "Sean Combs: The Reckoning" grabbed the No. 2 spot on the TV list with 21.8 million views in its opening weekend.

[12/08/25 - 11:30 AM]
College Football on The CW Network Sees Double Digit Year-Over-Year Viewership Gains for 2025 Season
ACC football experienced the largest year-over-year growth, up 26% in total audience compared to 2024.