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[07/22/11 - 09:05 AM]
ABC's "Wipeout" is #1 in its Time Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 21.

[via press release from ABC]

ABC's "Wipeout" is #1 in its Time Slot for the 5th Straight Week

Some early info on ABC's Thursday, ahead of the regular press release.

ABC took second on the night on Thursday to a Big Brother-fueled CBS in both Total Viewers and Adults 18-49. ABC ranked #1 among the major nets on Thursday in Teens 12-17 and Kids 2-11.

ABC's Wipeout won the 8 o'clock hour in Total Viewers and Adults 18-49 for the 5th straight week, topping its unscripted time period competition in the hour on Fox (So You Think You Can Dance) by 27% in Total Viewers and by 13% in young adults.

· The broad-appealing ABC series qualified as Thursday's top-ranked broadcast show in Teens 12-17 and Kids 2-11. In fact, Wipeout hit a summer-high performance among Teens 12-17.

From 9-10pm, ABC's Expedition Impossible took second in the hour in both Total Viewers and Adults 18-49, behind CBS' Big Brother 13.

In the 10 o'clock hour, ABC's Rookie Blue outperformed NBC's original drama, Love Bites, by 3.6 million viewers and by 71% in the key young adult demo.

· Rookie Blue built on ABC's performance in the hour on the same night last year by 18% in viewers and by 9% in Adults 18-49 (original airing of Boston Med on 7/22/10).

Quick Take for Thursday, July 21, 2011 (Fast Affiliate Live + Same Day Ratings)

Topping Fox's "So You Think You Can Dance" in the 8 O'clock Hour, ABC's "Wipeout" Leads its Time Slot for the 5th Straight Week in Viewers and Young Adults

ABC's "Expedition Impossible" Takes Second at 9pm, Behind CBS' "Big Brother"

"Rookie Blue" Beats NBC's "Love Bites" By 3.6 Million Viewers and 71% in Adults 18-49

Thursday Night (8:00-11:00 p.m.)

ABC took second on the night on Thursday to a "Big Brother"-fueled CBS in both Total Viewers (5.5 million) and Adults 18-49 (1.5/5). ABC ranked No. 1 among the major nets on Thursday in Teens 12-17 and Kids 2-11.

"Wipeout" (8:00-9:00 p.m.)

ABC's "Wipeout" won the 8 o'clock hour in Total Viewers (6.5 million) and Adults 18-49 (1.8/7) for the 5th straight week, topping its unscripted time period competition in the hour on Fox ("So You Think You Can Dance") by 27% in Total Viewers and by 13% in young adults. The ABC unscripted show also topped the hour in key Men demos (M18-49/M25-54).

· The broad-appealing ABC series qualified as Thursday's top-ranked broadcast show in Teens 12-17 and Kids 2-11. In fact, "Wipeout" hit a summer-high performance among Teens 12-17.

"Expedition Impossible" (9:00-10:00 p.m.)

From 9:00-10:00 p.m., ABC's "Expedition Impossible" took second in the hour in both Total Viewers (4.6 million) and Adults 18-49 (1.3/4), behind CBS' "Big Brother 13."

"Rookie Blue" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC's "Rookie Blue" outperformed NBC's original drama, "Love Bites," by 3.6 million viewers (5.3 million vs. 1.7 million) and by 71% in the key young adult demo (1.2/4 vs. 0.7/2).

· "Rookie Blue" built on ABC's performance in the hour on the same night last year (7/22/10) by 18% in viewers and by 9% in Adults 18-49 (4.5 million & 1.1/4 with an original airing of "Boston Med").

· "Rookie Blue" grew on its lead-in in Total Viewers, Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 41% currently, from 37% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight





  [july 2011]  
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· BIG BROTHER (CBS)
· EXPEDITION IMPOSSIBLE (ABC)
· LOVE BITES (NBC)
· ROOKIE BLUE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WIPEOUT (ABC)









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