[07/22/11 - 02:29 PM]
History's "Swamp People" Finishes Second Season With Record Breaking Ratings
History spins the numbers for Thursday, July 21.

[via press release from History]


Finale Delivers 5.5 million Total Viewers

Scores #1 Cable Show of the Night Among all Key Demos

NEW YORK, July 22, 2011 - HISTORY's highly rated hit series, SWAMP PEOPLE, delivered record numbers and a series high for the network with its season 2 finale on Thursday, July 21 at 9pm EST.

The finale commanded 5.5 million total viewers, 2.8 million Adults 25-54 and Adults 18-49 - scoring the #1 show on cable for the night and the #2 spot in all of television (behind only Big Brother) with Adults 25-54 and Adults 18-49.

Overall SWAMP PEOPLE averaged 4.1 million total viewers for the season, up 32% v season 1.


Total Viewers: 5.5 million

Adults 18-49: 2.8 million

Adults 25-54: 2.8 million

Season 2 vs. Season 1 average:

Total Viewers: 4.1 million vs. 3.1 million, +32%

Adults 25-54: 2.1 million vs. 1.7 million, +24%

Adults 18-49: 2.1 million vs. 1.6 million, +31%

SWAMP PEOPLE is produced by Original Media for HISTORY. Executive Producers are Jay Peterson and Charlie Corwin and Brian Catalina is co-Executive Producer. Executive Producer for HISTORY is Mary Donahue.

HISTORY(R) and HISTORY HD(R) are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, American Restoration, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including Gettysburg, America the Story of Us, WWII in HD, 102 Minutes That Changed America and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy(R) Awards, 12 News & Documentary Emmy(R) Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History(R) campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics.

  [july 2011]  


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